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Fable description
Fable is a software tool designed for sales and marketing teams to easily create interactive product demos. It allows you to capture your software's functionality, customize the demo with company branding, and then easily share it with potential customers through various channels. Fable tracks how people interact with these demos, giving you insights into their level of interest. It's used by companies of all sizes to improve sales presentations, onboard new customers more effectively, and reduce the need for time-consuming product demos.
Who is Fable best for
Fable is a user-friendly platform ideal for sales and marketing teams creating interactive software demos. It simplifies demo creation, tracks engagement, and integrates with other platforms. Users praise its ease of use and interactive demo features, while some note limitations in the editor and mobile optimization. A popular choice for small businesses and startups, Fable offers flexible pricing plans, including a free version.
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Best for small businesses and startups seeking streamlined demo creation.
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Ideal for software companies looking to enhance sales and marketing efforts.
Fable features
| Supported Fable supports demo analytics, including tracking engagement metrics. |
| Supported Fable allows creation of interactive product demos, enhancing customer engagement. |
| Supported Fable allows creation of interactive software demos tailored to specific audiences. |
| Supported Fable allows packaging interactive demos as a single, sharable asset. |
| Supported Fable supports interactive product demos, which function as tours within a replicated product interface. |
| Supported Fable allows prospects to try software before buying through interactive demos. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Fable reviews
We've summarised 47 Fable reviews (Fable TrustPilot reviews and Fable G2 reviews) and summarised the main points below.
- Very easy to use and intuitive interface for creating demos.
- Significantly speeds up the process of creating product demos.
- Demos are highly interactive and provide a realistic user experience.
- Useful for various purposes, including sales demos, onboarding, and tutorials.
- Excellent customer support praised for responsiveness and helpfulness.
- Seamless integration with other platforms like Figma and custom websites.
- Robust analytics provide valuable insights into user engagement with demos.
- The editor layout can be cumbersome and less user-friendly.
- Limited text editor customization options.
- Lack of an undo function in the editor.
- Removing branding elements was not intuitive.
- Occasional issues with screen rendering accuracy.
- Inability to download demos as MP4 videos.
- Limited mobile optimization for creating demos.
- Some users reported a bug with deleted demos remaining active.
Fable pricing
The commentary is based on 4 reviews from Fable G2 reviews.
Fable's pricing is considered excellent and worth the investment, especially given the time savings it provides. Users highlight its affordability compared to alternatives like Stepshot Pro, making it a cost-effective solution for creating product demos.
Users sentiment
See the Fable pricing page.
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Fable has a free plan.
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Fable has a free trial.
Solo
Includes 1 published demo, 1 creator, unlimited views, share as link or embed, enable hotspot, and basic analytics.
Startup
Includes all Solo features plus AI demo co-pilot, unlimited demos, auto-stitch of demo workflows, multi-flow demos with modules, blur elements, custom webhooks, and call-to-action buttons.
Business
Includes all Startup features plus AI demo co-pilot, custom lead forms, HTML demo editor, advanced branching demo, video guides, advanced analytics, HubSpot integration, Pardot integration, Marketo integration, Salesforce integration, Zapier integration, and dedicated support.
Enterprise
Includes all Business features plus AI demo co-pilot, multi-team, custom pricing, SSO, custom integrations, custom APIs, demo strategy, demo coaching, dedicated CSM, and dedicated slack support.
Fable alternatives
HubSpot Sales HubBetter for managing contacts, tracking deals, and analyzing sales performance. Focuses on streamlining and automating sales processes for mid-sized businesses.Read more
StorylaneBetter for Healthcare, Finance, Software/IT, Transportation, Marketing, and Professional Services. Has grown its employee base faster. A simpler cancellation process is available. More integrations are offered beyond Zapier. Provides better zoom functionality with area adjustment. Offers simpler chart creation features. Fable alternative; Storylane competitor.Read more
HubSpot Marketing HubBetter for broader marketing needs beyond product demos. Has broader industry applicability. Growing faster than Fable. A HubSpot Marketing Hub alternative for interactive product demos.Read more
Dubb: Sales Video System + CRMBetter for video messaging and personalized outreach. More suitable for Finance, Banking & Insurance, E-commerce, Education, Real Estate & Construction, Media & Entertainment, Software, IT & Telecommunications, Marketing & Advertising, and Professional Services. Rated 4.6/5 from 552 reviews on G2. Users praise ease of personalized video creation, Gmail and Chrome integration, and useful analytics. Some find the pricing less favorable.Read more
SmartCueBetter for mid-sized businesses and large enterprises. Fable alternative with less momentum.Read more
ConsensusHas stronger momentum and offers personalized demos on demand. Better for medium and large businesses, particularly within B2B SaaS.Read more
Fable FAQ
What is Fable and what does Fable do?
Fable is an interactive product demo software for sales and marketing teams. It allows easy creation, customization, and sharing of demos, plus provides valuable engagement analytics. This streamlines sales presentations, improves customer onboarding, and reduces the need for lengthy live demos.
How does Fable integrate with other tools?
Fable seamlessly integrates with design tools like Figma and can be embedded directly into websites for easy sharing with potential customers. It also offers integrations with other platforms to streamline workflows.
What the main competitors of Fable?
Fable competes with Storylane and Guideflow in the interactive product demo software market. Other alternatives, offering broader sales and marketing functionalities, include HubSpot Marketing Hub, HubSpot Sales Hub, ActiveCampaign, and Salesforce Sales Cloud.
Is Fable legit?
Fable is a legitimate software tool for creating interactive product demos. User reviews praise its ease of use, interactive demo features, and helpful customer support. While some users mention minor editor limitations, Fable appears safe and effective for enhancing sales and onboarding.
How much does Fable cost?
Fable's pricing includes a Free plan, a Startup plan at $480/creator/year, a Business plan at $1200/creator/year, and a custom-priced Enterprise plan. Is Fable worth the cost? The free plan offers basic features, making paid plans best for growing businesses needing advanced integrations and analytics.
Is Fable customer service good?
Customers consistently praise Fable's customer support for its responsiveness and helpfulness in resolving issues and providing guidance. Users mention the support team being readily available and quick to address queries, contributing to a positive overall experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.