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BlueOcean Brand Navigator

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Last updated on

Company health

Employee growth
13% increase in the last year
Web traffic
21% decrease in the last quarter
Financing
January 2022 - $50M

Ratings

G2
3.9/5
(7)
Glassdoor
4.2/5
(39)

BlueOcean Brand Navigator description

BlueOcean Brand Navigator is a software platform designed to give you a constant overview of how your brand is performing compared to your competitors. Instead of relying on traditional surveys, it analyzes a huge amount of data from online sources like websites, social media, and financial reports. This helps you understand customer sentiment, track competitor activity, and see how your marketing campaigns are impacting your brand's overall health. The software then provides recommendations for optimizing your marketing strategy and making informed decisions to strengthen your brand.


Who is BlueOcean Brand Navigator best for

BlueOcean Brand Navigator is an AI-powered platform ideal for enterprise marketing teams seeking a data-driven edge. It offers real-time brand health tracking, competitive analysis, and actionable recommendations. By analyzing online data, it helps optimize marketing strategies and strengthen brand performance.

  • Best fit for large enterprises.

  • Suitable for various industries, but no specific industry fit identified.


BlueOcean Brand Navigator features

Type in the name of the feature or in your own words tell us what you need
Supported

Brand Navigator offers real-time insights, competitive analysis, and holistic tracking.

Supported

BlueOcean Brand Navigator uses AI to analyze data and provide actionable recommendations for data-driven decisions.

Supported

BlueOcean Brand Navigator supports competitive analysis, informing sales strategies.


BlueOcean Brand Navigator alternatives

  • Logo of Tracksuit
    Tracksuit
    Better fit for small to mid-sized consumer brands in specific industries like healthcare, finance, retail, and consumer goods. Also, it has faster employee growth and higher user ratings, praised for ease of use, affordability, and customer support. A good BlueOcean Brand Navigator alternative for those focused on continuous brand tracking through consumer surveys.
    Read more
  • Logo of BrandOps
    BrandOps
    Better fit for small and medium businesses. BlueOcean Brand Navigator is growing faster. BrandOps has less momentum.
    Read more
  • Logo of Persona by Delve AI
    Persona by Delve AI
    Better fit for smaller companies. Has more momentum. Users praise thorough persona generation and competitor insights but dislike vague data and limited integrations.
    Read more
  • Logo of Birdeye
    Birdeye
    Better for multi-location businesses and local brands. Caters to a wider range of industries including Healthcare, Finance, Retail, and Legal. Has more momentum. Offers features like review generation, social media integration, and review responding. Provides better customer service and is easier to use.
    Read more
  • Logo of impact.com
    impact.com
    Better for managing marketing partnerships, especially affiliate marketing. More suitable for e-commerce, retail, and consumer goods industries. Negative pricing sentiment.
    Read more
  • Logo of Cello
    Cello
    Better fit for software companies and financial services. Focuses on referral programs and has more positive user reviews, especially regarding customer service and ease of use. A BlueOcean Brand Navigator competitor and alternative, Cello is growing slower.
    Read more

BlueOcean Brand Navigator FAQ

  • What is BlueOcean Brand Navigator and what does BlueOcean Brand Navigator do?

    BlueOcean Brand Navigator is a software platform providing a constant overview of brand performance compared to competitors. It analyzes online data, including social media and financial reports, to understand customer sentiment and track competitor activity. The software offers recommendations for optimizing marketing strategy and strengthening your brand.

  • How does BlueOcean Brand Navigator integrate with other tools?

    There is no information available regarding specific integrations for BlueOcean Brand Navigator. The product description focuses on its data analysis capabilities and AI-powered recommendations for brand management.

  • What the main competitors of BlueOcean Brand Navigator?

    Tracksuit, BrandOps, and Persona by Delve AI are the main alternatives to BlueOcean Brand Navigator. These platforms offer similar brand tracking and competitive analysis features, focusing on consumer insights and market positioning. Birdeye also presents some overlapping functionalities, particularly for local brands.

  • Is BlueOcean Brand Navigator legit?

    BlueOcean Brand Navigator appears legitimate, offering brand performance tracking and competitor analysis. It leverages AI-powered insights and recommendations for data-driven decisions. User reviews on G2 and Glassdoor rate it positively, suggesting it is a safe and potentially beneficial tool.

  • How much does BlueOcean Brand Navigator cost?

    I couldn't find pricing information for BlueOcean Brand Navigator. Contact BlueOcean directly to discuss pricing and determine if the product is worth the investment for your needs.

  • Is BlueOcean Brand Navigator customer service good?

    BlueOcean Brand Navigator's customer service is generally considered quick and responsive. Users appreciate the fast response times when addressing their queries. However, there is limited information available to provide a comprehensive assessment of their customer service quality.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.