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BrandOps description
BrandOps is a software platform designed to help marketing teams understand and improve their brand's performance. It tracks your brand's presence across online channels like news sites, social media, and podcasts, and compares it to your competitors. This data helps you see how effective your marketing is and where you stand against industry benchmarks. BrandOps simplifies this process by collecting, organizing, and analyzing the data for you, revealing insights that can lead to better decision-making and ultimately, a stronger brand.
Who is BrandOps best for
BrandOps is a brand performance platform for marketing teams seeking to understand their brand's online presence. It tracks brand mentions across news, social media, and podcasts, comparing your brand to competitors. This data-driven approach reveals insights for better marketing decisions and stronger brand building, especially for SMBs.
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Ideal for small to medium-sized businesses (SMBs).
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Suitable for various industries.
BrandOps features
| Supported BrandOps supports brand health tracking across multiple channels. |
| Supported BrandOps uses AI to analyze competitor activities and market trends, informing sales strategies. |
| Supported BrandOps supports competitor comparison and performance tracking over time. |
BrandOps pricing
Users sentiment
See the BrandOps pricing page.
BrandOps alternatives
impact.comBetter fit for enterprise companies and diverse industries, especially ecommerce, retail, and finance. Focuses on partnership management, including affiliates and influencers. More established, with a larger user base and positive user reviews, but some report issues with customer support and occasional slow performance. Considered a pricier option by some.Read more
BlueOcean Brand NavigatorBetter fit for enterprise companies. Has more momentum. A BlueOcean Brand Navigator alternative.Read more
EverflowBetter for affiliate marketing and partnership management. More suitable for enterprise companies. Has positive ratings and reviews. Growing faster.Read more
BirdeyeBetter for multi-location businesses and local brands. Caters to a wider range of industries including Healthcare, Retail, and Legal. Has more momentum based on website traffic and employee growth. Users praise its AI-powered review responses and ease of use. However, some users find its Yelp integration and social connections buggy. Pricing is generally considered more expensive.Read more
TracksuitBetter fit for Healthcare, Wellness & Pharma, Finance, Banking & Insurance, Retail and Consumer Goods. Has growing momentum. Higher rated by users, who love its user-friendly dashboard and affordable pricing. Primarily for consumer brands.Read more
BrandOps FAQ
What is BrandOps and what does BrandOps do?
BrandOps is a software platform that helps marketing teams track and improve their brand's performance. It monitors online presence across various channels, compares it to competitors, and offers data-driven insights for better decision-making. This helps optimize marketing strategies and strengthen brand presence.
How does BrandOps integrate with other tools?
There is no information available about BrandOps's integrations with other tools. It primarily focuses on brand performance tracking and competitor analysis using AI.
What the main competitors of BrandOps?
Alternatives to BrandOps include Tracksuit, BlueOcean Brand Navigator, and Qualtrics BrandXM. These platforms provide similar brand tracking and competitive analysis features, catering to businesses seeking to improve brand performance and awareness. They offer varying approaches to data collection and analysis, giving businesses options to suit their specific needs.
Is BrandOps legit?
BrandOps appears to be a legitimate software platform. G2 reviews rate it 4.3/5, suggesting user satisfaction. However, declining LinkedIn employee growth might be a factor to consider when assessing long-term viability and support. Consider exploring alternatives if this is a concern.
How much does BrandOps cost?
I couldn't find pricing details for BrandOps. For the most current pricing information, it's best to check their website directly or contact their sales team.
Is BrandOps customer service good?
BrandOps' customer support receives positive feedback, with users highlighting the team's helpfulness and responsiveness in showcasing use cases and addressing technical issues. Users appreciate the proactive approach to resolving data discrepancies and the frequent release of new features.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.