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Tracksuit description
Tracksuit is a brand tracking software designed for modern consumer brands. It helps marketing teams understand how their brand is perceived by consumers, track changes over time, and demonstrate the impact of their campaigns. It provides affordable and continuous brand tracking with an easy-to-use dashboard for visualizing data and extracting insights. Unlike traditional, expensive brand tracking methods, Tracksuit delivers insights within 30 days through continuous consumer surveying.
Who is Tracksuit best for
Tracksuit is a cost-effective brand tracking software designed for modern consumer brands. It offers continuous brand tracking, delivering insights within 30 days via an intuitive dashboard. Users praise its user-friendly interface, affordability, and excellent customer support. However, some have noted limitations in survey customization and geographic coverage.
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Best for small to mid-sized businesses.
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Ideal for consumer brands in retail, healthcare, wellness, pharma, and finance.
Tracksuit features
| Supported Tracksuit offers visually appealing and easy-to-understand data visualization via dashboards. |
| Supported Tracksuit continuously surveys consumers for brand health insights. |
| Supported Tracksuit offers intuitive and user-friendly dashboards for visualizing brand tracking data. |
| Supported Tracksuit supports brand health tracking, including awareness, consideration, and favorability. |
| Supported Tracksuit tracks marketing campaign ROI by measuring impact on brand awareness and other metrics. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Scalability
Tracksuit reviews
We've summarised 63 Tracksuit reviews (Tracksuit Capterra reviews and Tracksuit G2 reviews) and summarised the main points below.
- User-friendly dashboard, praised for its intuitive design and ease of navigation.
- Affordable and cost-effective brand tracking solution, especially compared to traditional methods.
- Provides continuous brand tracking and delivers insights within 30 days.
- Excellent customer support, responsive and helpful team.
- AI-powered insights and analysis features save time and provide valuable takeaways.
- Limited ability to customize the survey questions to specific brand needs.
- Sample size may be insufficient for niche brands or low incidence rate demographics.
- Some users find the statement data visualizations somewhat clunky or difficult to compare over time.
- Limited geographic coverage; currently restricted to Australia and New Zealand.
Tracksuit pricing
The commentary is based on 27 reviews from Tracksuit Capterra reviews and Tracksuit G2 reviews.
Custom plans are available for tracking brands in multiple markets, categories, or specific states.
Users sentiment
See the Tracksuit pricing page.
Annual Plan
One product category tracked. Your brand, plus 5 competitors tracked. Surveying 4,000+ consumers active in your category. Funnel metrics, brand perceptions and category attributes tracked.
Tracksuit alternatives
impact.comBetter suited for managing diverse marketing partnerships like affiliates and influencers. Focuses on partnership management, automation, and fraud protection, rather than solely brand tracking. Caters to a broader range of industries including ecommerce, media & entertainment, and automotive.Read more
YouGov BrandIndexYouGov BrandIndex has broader appeal across various company sizes. It also has greater momentum. It offers competitor comparison and real-time data. A strong YouGov BrandIndex alternative for Australian and New Zealand brands seeking continuous tracking and fast insights.Read more
AfluencerBetter for influencer marketing campaigns on Instagram, TikTok, and YouTube. Free to use with premium options for enhanced features.Read more
BirdeyeBetter for managing online presence and reputation, especially for multi-location businesses. Caters to a wider range of industries and has significantly more website traffic growth.Read more
Tracksuit FAQ
What is Tracksuit and what does Tracksuit do?
Tracksuit is a brand tracking software that helps consumer brands understand customer perception and campaign impact. It offers continuous brand tracking, affordable pricing, and an easy-to-use dashboard for data visualization and insights. Tracksuit delivers data within 30 days via continuous consumer surveys.
How does Tracksuit integrate with other tools?
Tracksuit primarily focuses on providing standalone brand tracking insights. There is no information available regarding direct integrations with other tools. It's designed to be a comprehensive solution for managing and visualizing your brand tracking data.
What the main competitors of Tracksuit?
Tracksuit's main competitors include YouGov BrandIndex, providing daily brand perception data, and Birdeye, focusing on online presence management for multi-location businesses. Other alternatives are impact.com and Everflow, specializing in partnership marketing.
Is Tracksuit legit?
Tracksuit appears to be a legitimate brand tracking software. User reviews praise its intuitive dashboard, affordability, and continuous tracking capabilities. It's considered safe and effective for brand tracking, particularly for modern consumer brands.
How much does Tracksuit cost?
I couldn't find pricing details for Tracksuit. For the most current pricing information, it's best to visit Tracksuit's website or contact their sales team directly. This will allow you to evaluate if Tracksuit is worth the investment for your specific needs.
Is Tracksuit customer service good?
Tracksuit's customer service receives overwhelmingly positive feedback. Users consistently praise the team's responsiveness, helpfulness, and proactive approach. They are considered true partners who offer valuable insights and readily assist with platform advice and early access to new features.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.