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Persona by Delve AI description
Persona by Delve AI is an AI-powered marketing tool for businesses of all sizes. It automatically creates detailed customer profiles, called "personas," using your existing data from sources like Google Analytics. This helps you understand your target audience's demographics, behaviors, and motivations. The software also offers competitor analysis, allowing you to see how your rivals' target audiences compare. Persona's insights help you focus your marketing efforts, tailor content, and make informed decisions to attract and retain customers.
Who is Persona by Delve AI best for
Persona by Delve AI uses AI to create detailed customer profiles, or "personas," from your existing data, including Google Analytics. Users love the thorough persona generation and competitor insights. However, some find data points like job titles and income vague. It's best for SMBs looking to refine marketing strategies and understand their target audience better.
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Ideal for small to medium-sized businesses (SMBs).
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Suitable for various industries seeking deeper customer insights.
Persona by Delve AI features
| Supported Delve AI supports competitor analysis, including keywords and customer base insights. |
| Supported Persona analyzes customer data from various sources to understand customer behavior and preferences. |
| Supported Delve AI generates detailed customer personas using AI analysis of provided data and various sources. |
| Supported Delve AI creates detailed customer profiles by combining data from multiple sources. |
| Supported Delve AI facilitates targeted audience engagement through automatic market segmentation and data-driven persona creation. |
Persona by Delve AI pricing
The commentary is based on 4 reviews from Persona by Delve AI G2 reviews.
While Persona by Delve AI offers valuable insights, some reviewers find the pricing expensive, especially for setup and additional features like social personas. However, the speed and depth of the data analysis are considered worth the cost by others.
See the Persona by Delve AI pricing page.
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Persona by Delve AI has a free plan.
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Persona by Delve AI has a free trial.
Customer Persona
Generate personas from CRM data and get in-depth customer insights. Contact sales for pricing.
Social Persona
Get high-quality market research and rich insights from social networks. The price is $129 per month for 1 domain.
Website Persona
Generate personas for a single website. The price is determined by the monthly visitor traffic on the website.
Competitor Persona
Generate and manage personas for multiple businesses/websites. The price is determined by the number of websites for which personas need to be generated each month and the cumulative monthly visitor traffic across those websites.
Persona by Delve AI alternatives
SemrushBetter for enterprise companies and e-commerce. Wider industry applicability. More expensive with negative reviews around pricing. Has more features for SEO and competitor analysis. A Semrush alternative for persona generation.Read more
Power PersonasBetter fit for small businesses. A Persona by Delve AI competitor and alternative.Read more
ContloBetter for small to medium-sized online stores needing personalized omnichannel messaging. It offers more robust customer support and broader integrations for email and SMS marketing. However, it has slower momentum and some users find the interface and Shopify integration problematic.Read more
SimplifiedBetter for content creation and social media management. A good Persona by Delve AI alternative for small businesses and those in education, media, or software. Wider range of functionalities but more expensive.Read more
LocaloBetter for local SEO and Google Business Profile optimization. More suitable for small businesses and agencies. Higher ease of use. Positive pricing sentiment.Read more
Persona by Delve AI FAQ
What is Persona by Delve AI and what does Persona by Delve AI do?
Persona by Delve AI is an AI-powered tool that creates detailed customer profiles (personas) using your existing data, including sources like Google Analytics. It helps businesses understand their target audience and offers competitor analysis to improve marketing effectiveness. This allows for more focused marketing efforts and informed decision-making.
How does Persona by Delve AI integrate with other tools?
Persona by Delve AI integrates with Google Analytics to gather the data required for creating customer personas. There is no information available about other integrations. For broader integration options, consider alternatives like Semrush or Simplified.
What the main competitors of Persona by Delve AI?
Alternatives to Persona by Delve AI include Semrush, Power Personas, and Mnemonic AI. These competitor analysis tools offer similar features like customer profiling and market segmentation. While Persona focuses on AI-driven insights, Semrush offers broader marketing tools, and Power Personas and Mnemonic AI delve deep into customer understanding.
Is Persona by Delve AI legit?
Yes, Persona by Delve AI is a legitimate AI-powered marketing tool. It helps businesses understand their target audience and competition. Users appreciate its detailed persona generation and competitor insights but note some data imprecision. It's considered safe and helpful for targeted marketing efforts.
How much does Persona by Delve AI cost?
Persona by Delve AI offers a free trial and a free plan. Paid plans include Social Persona at $129/month. Pricing for Customer, Website, and Competitor Personas is custom, requiring you to contact sales for a quote. Whether it's worth it depends on your specific needs and budget.
Is Persona by Delve AI customer service good?
Customer reviews of Persona by Delve AI are generally positive. Users appreciate the detailed customer personas, competitor insights, and ease of use. While some users mention vague data in certain areas, the responsive support team appears to address any arising issues effectively.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.