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Amazon Video Ads description
Amazon Video Ads is a video advertising platform that helps businesses reach potential customers on Amazon's websites and streaming services. You can create video ads that appear on Amazon.com, Prime Video, Twitch, IMDb, and other Amazon-owned and operated sites, as well as within third-party apps and websites. The platform offers various targeting options so you can show your ads to the right people and provides detailed reporting to track your campaign performance. Amazon Video Ads is suitable for businesses of all sizes that want to add video to their marketing mix.
Who is Amazon Video Ads best for
Amazon Video Ads is a versatile video advertising platform suitable for small and mid-sized businesses in e-commerce, media, and entertainment. Users praise its ease of use and effectiveness in reaching a large audience, boosting sales, and increasing ROI. However, some find the platform slow, the interface less user-friendly than competitors, and the cost structures not ideal. Despite these drawbacks, many appreciate the multiple ad formats and helpful support team.
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Best for small to mid-sized businesses.
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Ideal for e-commerce, media, and entertainment companies.
Amazon Video Ads features
| Supported Video ads can be created using external tools and uploaded to Amazon. |
| Supported Amazon Video Ads provides reporting and analytics dashboards, including metrics like CTR and completion rate. |
| Supported Amazon Video Ads allows targeting based on demographics, interests, geography, and custom audiences. |
| Supported Amazon Video Ads offers premium inventory across its platforms, including IMDb, Twitch, and Fire TV. |
| Supported Amazon Video Ads offers creative production support including strategy, optimization, editing, and production. |
| Supported Amazon Video Ads allows creating, managing, and optimizing ad campaigns, including setting budgets and targeting. |
Amazon Video Ads reviews
We've summarised 25 Amazon Video Ads reviews (Amazon Video Ads G2 reviews) and summarised the main points below.
- Helps reach a large audience and grow business.
- Easy to use and effective.
- Multiple ad formats, including video, audio, and sponsored ads.
- Good for increasing sales and ROI.
- Helpful support team.
- Limited placements make certain niches too competitive.
- The platform can be slow and glitchy, with long upload times.
- Interface is not as user-friendly as platforms like Facebook.
- Cost structures are not ideal.
Amazon Video Ads alternatives
AdScaleMore focused on e-commerce automation and PPC management. Better for smaller businesses. Integrates with Google and Facebook Ads. AdScale is growing faster than Amazon Video Ads.Read more
Amazon AdvertisingBetter for e-commerce, education, real estate, energy and utilities, marketing, advertising, and IT companies. Suitable for a wider range of company sizes. Broader advertising reach including external websites and apps, not just Amazon platforms. Offers more diverse ad formats beyond video. More positive pricing sentiment.Read more
Google AdsBetter for enterprise companies and diverse industries. A broader alternative to Amazon Video Ads.Read more
Google Ad ManagerBetter for publishers seeking to monetize their content. Caters to a wider range of industries, including finance, ecommerce, retail, and media.Read more
Amazon Display AdsBetter for image-based ads and automated bidding. Easier to use, but with higher bidding costs and occasional platform glitches. A strong Amazon Video Ads competitor for reaching customers on Amazon and beyond.Read more
Amazon DSPBetter for reaching audiences outside of Amazon. A good Amazon Video Ads alternative for businesses not selling on Amazon.Read more
Amazon Video Ads FAQ
What is Amazon Video Ads and what does Amazon Video Ads do?
Amazon Video Ads is a platform for businesses to create and manage video advertising campaigns across Amazon properties like Prime Video, IMDb, Twitch, and Fire TV. It offers various targeting options and detailed performance reporting, helping businesses reach a wider audience and boost brand visibility through engaging video content.
How does Amazon Video Ads integrate with other tools?
Amazon Video Ads integrates with Amazon Advertising and Amazon DSP, allowing for streamlined campaign management and reporting across these platforms. It leverages Amazon's vast data and insights for targeting specific customer segments. Further integration details are limited.
What the main competitors of Amazon Video Ads?
Amazon Video Ads' main competitors include other video advertising platforms like Google Ads, other Amazon advertising services such as Amazon Display Ads and Amazon DSP, and platforms like AdScale. These alternatives offer various features and targeting options for businesses seeking to reach potential customers through video advertising.
Is Amazon Video Ads legit?
Yes, Amazon Video Ads is a legitimate advertising platform. It's a safe and effective way for businesses to reach a large audience on Amazon's platforms and beyond. Users appreciate its ease of use and multiple ad formats. However, be aware of potential downsides like limited placements and occasional slow performance.
How much does Amazon Video Ads cost?
I couldn't find pricing details for Amazon Video Ads. For the most current pricing information, it's best to check their official website or contact their sales team. This will help you determine if Amazon Video Ads is worth the investment for your advertising needs.
Is Amazon Video Ads customer service good?
Customer reviews of Amazon Video Ads are generally positive. Users highlight the platform's user-friendliness and effectiveness in growing businesses. Some users mention limitations in audience reach and occasional slow performance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.