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Amazon DSP description
Amazon DSP is a platform that lets you buy ads across Amazon and other websites and apps. It uses Amazon's data to target your ads to specific audiences based on their shopping habits and interests. You can use Amazon DSP whether or not you sell products on Amazon. It offers various ad formats, including video, audio, and display ads, and provides tools to measure campaign performance and understand how your ads are impacting different audiences.
Who is Amazon DSP best for
Amazon DSP is an advertising platform ideal for online businesses looking to expand their reach across Amazon and other platforms. Users appreciate the robust targeting options and cross-channel campaign management capabilities. Whether you sell on Amazon or not, you can leverage Amazon's data to connect with specific audiences through various ad formats.
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Best fit for small to mid-sized businesses.
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Suitable for businesses focused on online sales and advertising.
Amazon DSP features
| Supported Amazon DSP offers robust audience targeting, including demographic, custom, and lookalike audiences. |
| Supported Amazon DSP supports lookalike audiences via Lookalike Audiences and Similar Audiences (beta). |
| Supported Amazon DSP supports cross-channel campaigns across various platforms, primarily focusing on display, video, and audio ads. |
| Supported Amazon DSP offers tools to create, manage, and optimize ad campaigns, including setting budgets and targeting audiences. |
| Supported Amazon DSP uses AI/ML for bidding strategies, budget allocation, and targeting. |
| Supported Amazon DSP analyzes user behavior to deliver personalized ads based on past actions like browsing history and purchase intent. |
Amazon DSP alternatives
RollWorks Account-Based PlatformBetter for B2B, especially mid-sized companies focused on ABM. It has positive pricing sentiment. However, Amazon DSP is growing faster. RollWorks users love the customer support and HubSpot integration but dislike account identification inaccuracies and limited reporting.Read more
Amazon Sponsored AdsBetter for smaller businesses. Easier to use, with simpler campaign setup and management. Focuses on advertising products listed on Amazon.Read more
Amazon AdvertisingBetter fit for small, medium, and enterprise businesses. Focuses on connecting businesses with shoppers actively browsing Amazon. Offers valuable shopping insights and easy-to-use interface. Positive pricing sentiment and good customer service. An Amazon DSP alternative.Read more
Google Ad ManagerBetter for publishers seeking to monetize their website or app content. Suited for a wider range of enterprise businesses. Caters to finance, ecommerce, retail, media & entertainment, software, legal, and marketing industries. Positive pricing sentiment.Read more
Google AdsBetter for companies of all sizes. A good Amazon DSP alternative for various industries including Healthcare, Finance, and Retail. Offers PPC suggestions and automated bidding. Stronger in scalability and reliability.Read more
Amazon Display AdsEasier to use, though with less advanced features and potentially higher costs. Suitable for businesses looking for simpler ad solutions on Amazon properties and beyond.Read more
Amazon DSP FAQ
What is Amazon DSP and what does Amazon DSP do?
Amazon DSP (Demand-Side Platform) enables advertisers to programmatically buy display, video, and audio ads across Amazon sites, apps, and third-party exchanges. Leveraging Amazon's shopper data, DSP targets audiences based on shopping habits and interests, regardless of whether they sell on Amazon. It offers robust campaign management and optimization tools.
How does Amazon DSP integrate with other tools?
Amazon DSP integrates with various ad exchanges and platforms, enabling cross-channel campaigns. It leverages Amazon's audience data and insights for targeting and campaign optimization. It also supports campaign management tools and reporting features.
What the main competitors of Amazon DSP?
Top alternatives to Amazon DSP include Google Ads, Google Ad Manager, and other advertising platforms from Amazon such as Amazon Advertising, Amazon Sponsored Ads, and Amazon Display Ads. RollWorks is another competitor focusing on B2B advertising.
Is Amazon DSP legit?
Yes, Amazon DSP is a legitimate advertising platform offered by Amazon. It's safe to use for businesses wanting to programmatically buy ads on Amazon and affiliated sites. It offers diverse ad formats and robust targeting options, leveraging Amazon's vast user data.
How much does Amazon DSP cost?
I couldn't find specific pricing details for Amazon DSP. It's likely that the cost depends on factors like ad spend and campaign complexity. Contact Amazon's sales team to get a customized quote for your needs. Is Amazon DSP worth it? The value depends on your advertising goals and budget.
Is Amazon DSP customer service good?
Customer reviews of Amazon DSP highlight its fast and reliable customer service. Users appreciate the readily available support team and their prompt responses, contributing to a positive overall experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.