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Basis description
Basis is a software platform designed for managing digital advertising. It allows you to control all aspects of your campaigns, from planning and buying to analysis, all in one place. Basis offers automation tools to streamline tasks, along with features for targeting specific audiences and managing budgets across various channels like social media, search engines, and connected TV. The platform focuses on improving efficiency and effectiveness for businesses running digital ad campaigns, promising to save time and maximize your advertising budget. Basis also offers educational resources and support to help your team get the most out of the platform.
Who is Basis best for
Basis is a unified platform for managing digital advertising, empowering businesses to control all aspects of their campaigns. Users praise its excellent customer support and comprehensive features, while some note areas for improvement in CTV and reporting granularity. Basis streamlines campaign management across various channels, offering automation tools and budget optimization for improved efficiency and effectiveness.
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Best for small to enterprise-level businesses seeking a centralized platform.
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Ideal for marketing & advertising, media & entertainment, and educational organizations.
Basis reviews
We've summarised 284 Basis reviews (Basis G2 reviews) and summarised the main points below.
- Excellent customer support.
- Wide range of product offerings and features.
- Information-dense and practical UI.
- Excellent documentation.
- CTV needs work.
- Reporting could be more granular.
- Dashboard could be more intuitive.
- Reach and frequency not available as a main column.
Basis pricing
The commentary is based on 19 reviews from Basis G2 reviews.
Basis offers affordable programmatic advertising solutions, with several users highlighting the lack of minimum spend requirements. This makes it accessible to smaller businesses. While some find the reporting features limited, the flexible pricing and broad product offerings are frequently praised.
Users sentiment
Basis alternatives
AlloyBetter for financial services companies needing help with risk management, compliance, and fraud prevention. Geared towards banks and fintech companies. Has more momentum in terms of web traffic and employee growth.Read more
Google Ad ManagerBetter for publishers seeking to monetize content. Caters to a wider range of industries including Finance, Retail, and Legal. More positive pricing sentiment.Read more
illuminBetter for visualizing customer journeys and offers broader integrations with other marketing platforms. Has slightly more website traffic momentum, but slower employee growth.Read more
Google AdsBetter suited for a broader range of industries. Offers wider reach and more precise targeting. More scalable for large campaigns with robust analytics.Read more
KartapultBetter fit for small to medium direct-to-consumer brands. Focuses on Facebook and Google Ads. Provides AI-powered budget allocation and bid optimization. Positive user reviews highlight streamlined campaign management and insightful reporting. A Basis alternative, Kartapult competitor.Read more
Growth ChannelMore focused on AI-powered audience targeting and multi-channel advertising management from a single dashboard. Connects with a larger number of ad exchanges. Has less momentum. Users report occasional slowness, higher pricing, and a steeper learning curve.Read more
Basis FAQ
What is Basis and what does Basis do?
Basis is a digital advertising management platform that streamlines campaign creation, execution, and analysis. It offers automation, targeted audience features, and budget management across various channels, helping businesses maximize ad spend and improve efficiency. Users praise its customer support and comprehensive features.
How does Basis integrate with other tools?
Basis integrates with various ad exchanges, social media platforms, and search engines, enabling centralized campaign management. It streamlines workflows by automating tasks like bidding and budget allocation across different channels. Further integration details are limited.
What the main competitors of Basis?
Basis competes with platforms like Google Ad Manager, illumin, and RollWorks. These alternatives offer similar features for managing and optimizing digital ad campaigns across various channels, targeting audiences, and providing performance insights.
Is Basis legit?
Basis appears to be a legitimate platform. Reviews on G2 rate it 4.5/5, praising its customer support, features, and informative UI. Users also highlight its effectiveness in managing digital ad campaigns, suggesting its a safe and reliable choice for advertising management.
How much does Basis cost?
I couldn't find pricing details for Basis. For the most current pricing information, it's best to visit Basis's website or contact their sales team directly. This will help you determine if Basis is worth the investment for your needs.
Is Basis customer service good?
Basis consistently receives praise for its excellent customer service. Users highlight the responsiveness and helpfulness of the support team, describing them as knowledgeable, patient, and always willing to go the extra mile. The readily available support and training resources contribute to a positive customer experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.