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Simpli.fi description
Simpli.fi is a programmatic advertising platform designed for media teams, agencies, and brands. It offers solutions for managing and maximizing advertising campaigns across various channels like mobile, video, display, and social media. Simpli.fi emphasizes precise targeting and data-driven decisions to improve ad relevance and campaign performance for advertisers of all sizes.
Who is Simpli.fi best for
Simpli.fi is a user-friendly programmatic advertising platform ideal for media teams, agencies, and brands of all sizes seeking to streamline their campaigns. Users praise its precise targeting and comprehensive reporting, especially for geofencing. However, some have noted discrepancies in analytics data compared to other platforms and occasional over or under delivery on campaigns.
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Best fit for small, medium, and large businesses.
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Suitable for businesses in various sectors, especially those focused on programmatic advertising.
Simpli.fi features
| Supported Simpli.fi offers automated bidding that dynamically adjusts based on goals and real-time data. |
| Supported Simpli.fi integrates with various third-party services and APIs. |
| Supported Simpli.fi supports programmatic advertising for display and CTV. |
| Supported Simpli.fi manages campaigns across multiple platforms with advanced targeting options. |
| Supported Simpli.fi offers robust audience targeting features, including contextual, predictive, location-based, and more. |
| Supported Simpli.fi offers customizable dashboards and reports for tracking campaign performance and deriving insights. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Simpli.fi reviews
We've summarised 126 Simpli.fi reviews (Simpli.fi G2 reviews) and summarised the main points below.
- Highly responsive and helpful customer support team, praised for their expertise and proactive assistance.
- Precise targeting capabilities, especially geofencing, enable reaching specific audiences with high accuracy.
- User-friendly platform for campaign setup and management, simplifying programmatic advertising.
- Comprehensive reporting features provide valuable insights into campaign performance, though presentation could be improved.
- Unstructured data approach allows granular targeting and campaign optimization, leading to higher click-through rates.
- Analytics data discrepancies with other platforms like Google Analytics.
- Slow API response times can hinder campaign management.
- Limited addressable audience segments restrict targeting options.
- Reporting functionalities could be more visually appealing and user-friendly, especially for client presentations.
- Occasional over or underdelivery on campaigns can cause client tensions.
Simpli.fi pricing
The commentary is based on 18 reviews from Simpli.fi G2 reviews.
Simpli.fi's pricing models include monthly minimum spend requirements, which some users find higher than other platforms. While CPMs are generally considered fair and transparent, some find costs to be higher, especially for specific solutions. Despite this, many appreciate the value provided for their budget.
Users sentiment
Simpli.fi alternatives
Google Ad ManagerBetter for monetizing online content, especially for publishers and app developers. More suitable for enterprise companies and those in media and entertainment. Easier to use for basic advertising, but more difficult to master advanced features. Customer support is less favorably reviewed.Read more
Genius MonkeyFully managed programmatic advertising campaigns. Has fewer features and slower momentum. Less user feedback available. A Simpli.fi competitor and alternative.Read more
Google AdsBetter for broader reach across various platforms and ad formats. More suitable for businesses across various industries. Offers more robust analytics and scalability for large campaigns. Negative sentiment around pricing.Read more
KartapultBetter for direct-to-consumer brands. Focuses on Facebook and Google Ads. AI-powered automation and optimization. Higher G2 rating. A Simpli.fi competitor and alternative.Read more
RollWorks Account-Based PlatformBetter for B2B and ABM, particularly for medium to large enterprises. A strong RollWorks Account-Based Platform alternative for those focused on account-level targeting and HubSpot integration. However, RollWorks has slower momentum currently.Read more
Simpli.fi FAQ
What is Simpli.fi and what does Simpli.fi do?
Simpli.fi is a programmatic advertising platform for agencies, brands, and media teams. It offers robust targeting, campaign management, and analytics across various channels like mobile, video, and display. Simpli.fi leverages data-driven decisions to optimize ad performance and maximize reach.
How does Simpli.fi integrate with other tools?
Simpli.fi integrates with various third-party services and APIs, enhancing its programmatic advertising capabilities. It seamlessly connects with other platforms, enabling efficient campaign management and data exchange for streamlined workflows and improved performance.
What the main competitors of Simpli.fi?
Alternatives to Simpli.fi include Google Ads, Google Ad Manager, StackAdapt, Genius Monkey, and RollWorks. These platforms offer similar programmatic advertising capabilities, campaign management tools, and reporting features. They cater to various business sizes and marketing needs.
Is Simpli.fi legit?
Simpli.fi is a legitimate programmatic advertising platform. User reviews praise its precise targeting and user-friendly interface. While some users note API response times and data discrepancies, Simpli.fi is generally considered safe and effective for managing ad campaigns.
How much does Simpli.fi cost?
Simpli.fi doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if Simpli.fi is worth the investment for your business.
Is Simpli.fi customer service good?
Simpli.fi's customer service receives overwhelmingly positive feedback. Users consistently praise the responsiveness, helpfulness, and expertise of the support team. Clients appreciate the proactive assistance and readily available resources. While some responses may be delayed at times, the overall sentiment points towards a highly satisfactory customer service experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.