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Kayzen description
Kayzen is a software platform designed for mobile advertising. It allows companies to manage their own programmatic advertising campaigns for user acquisition and retargeting, rather than outsourcing to agencies. Kayzen emphasizes transparency, giving users detailed data and control over their campaigns. This data-driven approach aims to improve performance and maximize return on ad spend. It is particularly beneficial for app developers, agencies, and media buyers.
Who is Kayzen best for
Kayzen is a self-service mobile advertising platform ideal for app developers, agencies, and media buyers seeking greater control and transparency over their programmatic campaigns. It offers automated optimization, retargeting, and dynamic bid adjustments. Kayzen's pricing includes Starter, Pro, and Enterprise plans.
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Best for medium-sized businesses.
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No industry fit data available.
Kayzen features
| Supported Kayzen uses algorithms to analyze ad data and optimize campaigns, maximizing budget effectiveness. |
| Supported Kayzen supports retargeting users based on previous interactions. |
| Supported Kayzen dynamically adjusts bids and targets audiences based on real-time performance data. |
| Supported Kayzen supports programmatic advertising via RTB, PMP, and Preferred Deals. |
Kayzen pricing
The commentary is based on 2 reviews from Kayzen G2 reviews.
Kayzen offers competitive pricing based on CPM, eliminating individual network license fees. While CPI campaigns require external payment tracking, users generally find the pricing model advantageous for mobile programmatic advertising and retargeting.
See the Kayzen pricing page.
Starter Plan
Includes retargeting & re-engagement, creative testing, chat support, creatives - video, image, native, analytics - customizable dashboard & reporting, log level data access, audiences - advanced audience ingestion, creation and segmentation, user-acquisition, advanced inventory discovery, HTML.
Pro Plan
Includes all Starter Plan features plus ongoing training sessions, dedicated video call & email support, creatives - HTML, algorithms - CPI, CPA goals, bid shading, creative rotation, audiences - curated 3rd party audiences, user-acquisition, advanced inventory discovery, BYOA - bring your own algorithm, BYOS - bring your own supply.
Enterprise Plan
Includes all Pro Plan features plus BYOA - bring your own algorithm, BYOS - bring your own supply, advanced user roles & rights management, white-label and advanced configurations, QBR meetup and additional free counseling.
Kayzen alternatives
Google AdsBetter fit for larger companies and diverse industries. A Google Ads alternative for broader reach, not just mobile.Read more
Simpli.fiBetter fit for larger companies. Has broader cross-channel advertising capabilities, including mobile, video, display, and social media. Kayzen is growing faster.Read more
Google Ad ManagerBetter for monetizing existing web and app content. Suitable for businesses across various sizes. Caters to a wider range of industries, including Finance, Banking & Insurance, E-commerce, Retail, Consumer Goods, Media & Entertainment, Software, IT & Telecommunications, Legal and Marketing & Advertising.Read more
Adserver.OnlineBetter for publishers, advertisers, and ad networks looking to build their own ad network. Also supports broader advertising needs beyond mobile, including video and display ads.Read more
AppDiscovery by AppLovinBetter for companies seeking managed mobile app advertising services. Has broader applicability, including connected TV (CTV) apps. Growing faster in website traffic but slower in employee growth. More user reviews available.Read more
KartapultBetter fit for small to medium direct-to-consumer brands. Focuses on Facebook and Google Ads, leveraging AI for campaign automation and optimization. Offers a unified dashboard and detailed reporting. Higher rated by users.Read more
Kayzen FAQ
What is Kayzen and what does Kayzen do?
Kayzen is a self-service mobile advertising platform specializing in programmatic advertising for user acquisition and retargeting. It offers data transparency and control, empowering app developers, agencies, and media buyers to optimize campaigns and maximize ROI through features like automated ad optimization and dynamic bid adjustments.
How does Kayzen integrate with other tools?
Kayzen integrates with major ad exchanges and DSPs for programmatic advertising. It also offers data integrations to enhance targeting and measurement capabilities. More specific integration details are not readily available.
What the main competitors of Kayzen?
Kayzen's top competitors include Google Ads, Simpli.fi, and Google Ad Manager. These platforms offer similar programmatic advertising capabilities, targeting options, and performance tracking tools. Other alternatives such as Adserver.Online, AppDiscovery, and Kartapult cater to various advertising needs and business sizes.
Is Kayzen legit?
Yes, Kayzen is a legitimate self-service mobile advertising platform. It's generally considered safe and reliable for programmatic advertising, offering transparency and control over campaigns. Reviews on Glassdoor give it an average rating of 4.3 out of 5.
How much does Kayzen cost?
Kayzen's pricing includes the Starter plan at $1,000, the Pro plan at $4,500, and the Enterprise plan at $15,000. Is Kayzen worth it? Consider their features for retargeting, user acquisition, and other programmatic advertising needs when evaluating the cost. Custom plans are available.
Is Kayzen customer service good?
There is no information available about Kayzen's customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.