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Amazon Display Ads description
Amazon Display Ads helps businesses of all sizes advertise products and services. It allows you to reach potential customers on Amazon's websites and apps (like Twitch), as well as other websites and apps. Target audiences based on their interests and shopping behaviors and create visually appealing ads to capture attention. With flexible pricing options and various ad formats, you can tailor campaigns to fit your budget and marketing goals.
Who is Amazon Display Ads best for
Amazon Display Ads is ideal for small and medium-sized businesses (SMBs) looking to boost product visibility and sales. Users praise its ease of use and variety of ad formats, while some note difficulties with campaign setup and high bidding costs. Despite some drawbacks, many users find it effective for reaching a large audience and increasing sales.
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Best for small to mid-sized businesses.
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Suitable for businesses advertising products or services online.
Amazon Display Ads features
| Supported Amazon Display Ads supports image ads similar to banner ads. |
| Supported Amazon Display Ads provides reporting and analytics dashboards. |
| Supported Amazon Display Ads supports audience targeting based on shopping activity, interests, and product interactions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Amazon Display Ads reviews
We've summarised 41 Amazon Display Ads reviews (Amazon Display Ads G2 reviews) and summarised the main points below.
- Large user base and extensive data points for targeting.
- Easy campaign launch with minimal technical knowledge.
- Variety of ad formats and targeting options.
- Effective in boosting sales and product visibility.
- User-friendly interface for campaign management and performance monitoring.
- Difficult campaign setup process requires streamlining.
- Trademark and ad approval issues persist, even for rightful owners.
- Limited historical data for performance comparison (only 3 months).
- High bidding costs can be prohibitive.
- Occasional platform glitches and slow UI updates.
Amazon Display Ads pricing
The commentary is based on 10 reviews from Amazon Display Ads G2 reviews.
Amazon Advertising offers affordable advertising options, particularly beneficial for beginners and B2C businesses. However, some users find the bidding costs and rapidly changing prices challenging to manage, while others appreciate the high ROI and effective product visibility. Despite some setup complexities, many consider it the best platform for product marketing due to its wide reach and targeted advertising capabilities.
Users sentiment
Amazon Display Ads alternatives
Amazon AdvertisingBetter for Education, Real Estate, Energy & Utilities, Marketing, Software/IT, and E-commerce. Wider range of ad formats and placements beyond display ads. More positive pricing sentiment.Read more
RollWorks Account-Based PlatformBetter for B2B and ABM, particularly for medium to large enterprises. Focuses on account identification, targeted advertising, and sales intelligence. Integrates with sales and marketing tools.Read more
BasisBetter for managing broader digital advertising campaigns across various channels beyond Amazon, including social media, search engines, and connected TV. Suitable for businesses focused on healthcare, ecommerce, education, media & entertainment, software/IT, and non-profit/government. More focused on agencies and brands managing complex campaigns.Read more
Amazon Video AdsBetter for businesses focused on video advertising. Reaches audiences on Amazon streaming services (Prime Video, Twitch, IMDb) and other websites.Read more
Mailchimp All-in-One Marketing PlatformBetter for email marketing and broader marketing automation. Suitable for various industries beyond retail and ecommerce. Caters to a wider range of marketing needs beyond product advertising. Has more momentum in terms of growth.Read more
PerpetuaBetter for Healthcare, Retail, Consumer Goods, Manufacturing, Media & Entertainment, and Professional Services. Stronger AI-powered automation and optimization features. Noteworthy customer support. More expensive, with potential hidden costs and inflexible contracts. Has experienced negative LinkedIn employee growth.Read more
Amazon Display Ads FAQ
What is Amazon Display Ads and what does Amazon Display Ads do?
Amazon Display Ads is an advertising platform that helps businesses reach customers on Amazon, Twitch, and other websites. It offers various targeting options and ad formats, enabling businesses to connect with potential customers based on interests and shopping behaviors. However, some users find the campaign setup and bidding costs challenging.
How does Amazon Display Ads integrate with other tools?
Amazon Display Ads integrates with other Amazon services like Twitch and Amazon.com. It also connects with third-party websites and apps, expanding your reach beyond Amazon's ecosystem. This broad integration helps you connect with a wider audience and manage campaigns from a central platform.
What the main competitors of Amazon Display Ads?
Top alternatives to Amazon Display Ads include Google Ad Manager, RollWorks Account-Based Platform, and Amazon Advertising. These platforms offer similar advertising and targeting capabilities, allowing businesses to reach potential customers across various channels. Other competitors include Amazon Video Ads and Mailchimp.
Is Amazon Display Ads legit?
Yes, Amazon Display Ads is a legitimate advertising platform. It's a safe and effective way for businesses to connect with potential customers on Amazon and other websites. While some users report difficulties with campaign setup and high bidding costs, many praise its ease of use and ability to boost sales. Consider exploring alternative advertising platforms if those drawbacks are a concern.
How much does Amazon Display Ads cost?
There is no pricing information available for Amazon Display Ads. Therefore, it is difficult to assess whether the product is worth the investment without more details.
Is Amazon Display Ads customer service good?
Amazon Advertising customer support receives positive feedback. Users highlight the helpfulness and intelligence of the support team in resolving advertising problems and facilitating business growth. The platform's ease of use and integration are also praised.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.