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Albacross

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Company health

Employee growth
5% decrease in the last year
Web traffic
23% decrease in the last quarter
Financing
February 2019 - $5M

Ratings

G2
4.7/5
(107)
TrustPilot
2.3/5
(5)
Glassdoor
2.5/5
(14)

Albacross description

Albacross helps businesses identify potential customers visiting their websites, even if those visitors don't provide contact information. By analyzing website activity and intent signals, Albacross provides insights into which companies are showing interest and what content resonates with them. This data can then be used to prioritize leads for sales outreach, personalize marketing campaigns, and gain a deeper understanding of customer behavior. Albacross integrates with popular CRM and sales engagement platforms, making it easy to incorporate intent data into existing workflows.


Who is Albacross best for

Albacross identifies anonymous website visitors and provides valuable intent data, empowering sales and marketing teams to prioritize leads. Users praise its ease of use and helpful customer support. However, some users have noted inaccurate data and expensive pricing. Ideal for B2B companies seeking lead generation and account-based marketing solutions.

  • Ideal for small to medium-sized businesses (SMBs) and large enterprises.

  • Suitable for B2B companies focused on account-based and intent-based marketing.


Albacross features

Type in the name of the feature or in your own words tell us what you need
Supported

Albacross integrates with Salesforce and other CRMs via Zapier.

Supported

Albacross identifies companies visiting your website, even without form submissions.

Supported

Albacross tracks companies visiting your website and their behavior.

Supported

Albacross supports lead qualification with features like lead scoring, segmentation, and behavioral analytics.

Supported

Albacross identifies prospects showing buying signals, allowing prioritization of outreach efforts.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.33

Customer Service

Rather positive
+0.67

Ease of Use

Strongly positive
+1

Ease of Implementation

Strongly positive
+1

Albacross reviews

We've summarised 112 Albacross reviews (Albacross TrustPilot reviews and Albacross G2 reviews) and summarised the main points below.

Pros of Albacross
  • Easy-to-use platform for identifying anonymous website visitors and their company details.
  • Helpful for lead generation, enabling sales outreach to engaged prospects.
  • Provides valuable insights into website visitor behavior and intent.
  • Integrates with advertising platforms for retargeting campaigns.
  • Responsive and helpful customer support, readily addressing user queries and concerns.
Cons of Albacross
  • Strict contract terms and difficult to cancel, with no prorated refunds for unused services.
  • Inaccurate company and contact data, with frequent errors in firmographics and job titles.
  • Limited coverage of smaller businesses and startups, primarily focusing on larger companies.
  • Expensive pricing plans with limited value for smaller businesses, especially those with lower website traffic.
  • Limited integrations with CRM and marketing automation systems, requiring manual data entry or workarounds.

Albacross pricing

The commentary is based on 9 reviews from Albacross G2 reviews and Albacross TrustPilot reviews.

Albacross's pricing is generally considered good value for its features, especially for lead generation and ABM campaigns. Some users find the price a bit high, but acknowledge its quality and comprehensive data. Startups may find it less budget-friendly due to the lack of startup-specific pricing plans. Beware of strict contract terms regarding cancellations.

Users sentiment

Rather negative
-0.33

See the Albacross pricing page.

  • Albacross has a free trial.

Self service

€79/month

Designed for startups or small teams exploring lead generation. It includes features like visitor activity tracking, segmenting and filtering, CRM integrations, and chat support.

Entry

$99/month

Suitable for businesses scaling lead generation and outreach. It offers offsite buying signals, AI-powered sender, multiple active campaigns, and a contact limit.

Growth

Custom

Designed for teams with advanced segmentation and more touchpoints. It includes everything from the Entry plan plus unlimited identified companies, API integrations, dedicated customer success, and user onboarding.

Organization

$299/month

For organizations needing maximum capacity and flexibility. This plan offers a higher limit on identified companies per month, unlimited offsite interested companies, and unlimited active campaigns.


Albacross alternatives

  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for inbound marketing and lead generation. Broader industry applicability. Has more momentum. Higher rated by users.
    Read more
  • Logo of Bombora Audience Solutions
    Bombora Audience Solutions
    Has broader social media integrations and is growing faster. A good Albacross competitor for B2B marketing, especially for Account-Based Marketing.
    Read more
  • Logo of Factors.AI
    Factors.AI
    Factors.AI is growing faster and has better ratings. It offers more features like customizable dashboards and go-to-market workflow automation. However, pricing is generally considered less favorable.
    Read more
  • Logo of Overloop
    Overloop
    Better for automating outbound sales processes, including LinkedIn outreach. Higher rated by users.
    Read more
  • Logo of HubSpot Sales Hub
    HubSpot Sales Hub
    Better for managing contacts, tracking deals, and analyzing sales performance. Focuses on providing a user-friendly interface and integrated tools. Caters to a wider range of industries. More popular and has higher user ratings.
    Read more
  • Logo of Snitcher
    Snitcher
    Better fit for marketing agencies. Has more momentum based on employee growth. More affordable starting price for a lower volume of leads. A good Albacross competitor for medium-sized businesses.
    Read more

Albacross FAQ

  • What is Albacross and what does Albacross do?

    Albacross identifies anonymous website visitors, revealing company details for lead generation. It provides insights into visitor behavior and intent, integrating with CRMs and advertising platforms. However, users mention data inaccuracies and contract difficulties.

  • How does Albacross integrate with other tools?

    Albacross integrates with Salesforce and other CRMs through Zapier. It also connects with advertising platforms, facilitating retargeting campaigns based on website visitor behavior and intent data. This streamlines lead generation and qualification within existing workflows.

  • What the main competitors of Albacross?

    Alternatives to Albacross include Bombora, Koala, and Factors.AI, which offer similar website visitor identification and intent data features. HubSpot and ActiveCampaign are broader marketing automation platforms, while Salesforce Marketing Cloud Account Engagement integrates tightly with the Salesforce ecosystem.

  • Is Albacross legit?

    Albacross is a legitimate software, but user reviews on platforms like TrustPilot and Glassdoor reveal mixed experiences. While some praise its ease of use and lead generation capabilities, others cite inaccurate data and difficult contract terms. Consider these factors when evaluating if Albacross is safe and right for your business.

  • How much does Albacross cost?

    Albacross pricing starts at €79/month for the Self-service plan. The Entry plan is $99/month, while the Organization plan costs $299/month. Pricing for the Growth plan is custom. Contact Albacross for a personalized quote if you think this product is worth it for your organization.

  • Is Albacross customer service good?

    Albacross's customer service receives positive feedback, with users highlighting the helpful, responsive, and professional support team. Users mention easy access to account managers and quick responses to questions. However, one user experienced inflexibility regarding contract terms.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.