Brevo vs Mailchimp All-in-One Marketing Platform

by Gralio Apr 15, 2025

Brevo and Mailchimp are both strong email marketing platforms. Brevo is a cost-effective option for businesses primarily focused on email, while Mailchimp offers a wider range of features and integrations for more complex marketing needs.

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This comparison was created by analysing 6940 reviews and 60 websites, saving 1 day, 15 hours, 3 minutes of reading.

Logo of Brevo
Logo of Mailchimp All-in-One Marketing Platform

About

Brevo (formerly Sendinblue) is an all-in-one marketing and CRM platform designed to help growing businesses manage their customer interactions and marketing campaigns. It offers tools for email marketing, SMS campaigns, marketing automation, transactional emails, and creating landing pages. Brevo stands out for its affordability and user-friendly interface, making it a popular choice for small and medium-sized businesses.
Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Summary

Main difference
Brevo offers a more budget-friendly solution with competitive email marketing features, especially for small to mid-sized businesses. Mailchimp, while pricier, provides a broader suite of advanced marketing tools, better suited for businesses needing robust automation and multi-channel campaign management.

Relative strengths of Brevo (compared to Mailchimp All-in-One Marketing Platform)

  • More affordable pricing, particularly for smaller contact lists.

  • User-friendly interface simplifies email campaign creation and management.

  • Strong email deliverability ensures messages reach the inbox.

Relative weaknesses of Brevo (compared to Mailchimp All-in-One Marketing Platform)

  • CRM functionalities are less developed compared to Mailchimp.

  • Limited advanced marketing automation features.

  • Fewer integrations compared to Mailchimp's extensive ecosystem.

Who is using Brevo and Mailchimp All-in-One Marketing Platform?

Arnaud Renoux
Co-Founder at Scalelist
Point Nine
An early-stage venture capital firm focused on SaaS, AI, and B2B marketplaces.
Hustle Fund
We invest in hilariously-early teams.
The LinkedIn Creator
A leading newsletter for LinkedIn creators

Who should use Brevo VS. Mailchimp All-in-One Marketing Platform

Brevo (formerly Sendinblue) is a user-friendly and affordable marketing and CRM platform ideal for small to medium-sized businesses. Users praise its intuitive interface, email deliverability, and affordability. Some users have noted areas for improvement in the CRM and the new designer. Brevo offers email marketing, SMS campaigns, and marketing automation tools to help businesses manage customer interactions effectively.

Mailchimp is a user-friendly marketing platform ideal for growing businesses of all sizes. Users praise its intuitive drag-and-drop email editor, automation features, and detailed analytics. However, some find the pricing model challenging as their contact list expands. Consider Mailchimp if you need a comprehensive marketing solution, especially if email marketing is central to your strategy.

  • Best for small to medium-sized businesses (1-1000 employees).

  • Suitable for businesses across various industries, including e-commerce, retail, and marketing.

  • Best for small to medium businesses (1-1000 employees), but suitable for larger enterprises.

  • A versatile solution for businesses across various industries, including e-commerce, retail, and marketing.

Brevo and Mailchimp All-in-One Marketing Platform features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Workflow Automation
    Supported

    Brevo offers robust marketing automation tools, including features for automating sales workflows, managing sales pipelines, and automating tasks. This aligns with the requirement for automating sales workflows to reduce manual effort and improve efficiency.

    Partially supported

    Mailchimp, while primarily a marketing automation tool, offers features like "Classic Automations" and "Customer Journeys" to automate tasks based on triggers like signups or purchases. It integrates with platforms like Shopify and Salesforce, extending automation beyond marketing. While its focus is marketing, it can automate sales tasks such as sending post-purchase emails or re-engaging customers. Therefore, it partially satisfies the requirement.

  • Email Marketing
    Supported

    Brevo supports creating and sending personalized emails to boost sales conversions.

    Supported

    Mailchimp allows creating and sending personalized emails using merge tags and dynamic content.

  • Email and SMS Marketing
    Supported

    Brevo supports combined email and SMS marketing campaigns.

    Supported

    Mailchimp offers combined email and SMS marketing, allowing businesses to manage both channels.

  • Customer Data Platform
    Supported

    Brevo offers a customer data platform to unify customer data, personalize interactions, and improve marketing effectiveness.

    Partially supported

    Mailchimp does not directly support Brevo's CDP, but integration is possible via Zapier.

  • Email marketing integration
    Supported

    Brevo offers robust email marketing features and integrates with various platforms.

    Supported

    Mailchimp All-in-One Marketing Platform extensively supports email marketing integration. It integrates with various eCommerce platforms, CRM systems, and other marketing tools, enabling automated and personalized email campaigns.

  • Mailchimp integration
    Supported

    Brevo integrates with Mailchimp for contact import and sync, with some limitations like one-way sync.

    Supported

    Mailchimp offers extensive integration capabilities, including a dedicated API and an Integration Partner Program. Therefore, it certainly integrates with itself.

Qualities

  • Value and Pricing Transparency
    +0.31
    Rather positive sentiment
    -0.21
    Neutral sentiment
  • Customer Service
    +0.14
    Neutral sentiment
    +0.17
    Neutral sentiment
  • Ease of Use
    +0.75
    Strongly positive sentiment
    +0.87
    Strongly positive sentiment
  • Reliability and Performance
    +0.35
    Rather positive sentiment
    +0.67
    Rather positive sentiment
  • Ease of Implementation
    +0.2
    Neutral sentiment
    +0.67
    Rather positive sentiment
  • Scalability
    +0.23
    Neutral sentiment
    -0.09
    Neutral sentiment

Brevo and Mailchimp All-in-One Marketing Platform Pricing

Brevo offers a free plan and a yearly discount of 10%. No credit card is required for signup. Users can cancel their plan at any time. Payment can be made by credit card or PayPal.
Plans

User sentiment

Rather positive
+0.31

See full Pricing page

Mailchimp offers a 14-day free trial for the Standard and Essentials plans. A 15% discount is available for nonprofits and charities upon request. For users with over 250,000 contacts, custom plans are available. There's also a Pay As You Go option for infrequent senders.
Plans

User sentiment

Neutral
-0.21

See full Pricing page

Brevo and Mailchimp All-in-One Marketing Platform review insights

6940 reviews analysed from and

Users love

  • Easy to use, intuitive interface.
  • Very affordable.
  • Good email deliverability: emails land in inbox instead of spam.
  • Great for smaller businesses.
  • Good selection of templates and customization options.
  • Easy to use drag-and-drop email editor.
  • Useful automation features like welcome emails and reminders.
  • Detailed analytics are helpful for optimizing campaigns.
  • Integrates well with other systems and platforms.

Users dislike

  • New dashboard where hard to find remaining emails to send on next day.
  • The Compliance Team needs to expedite the investigation of account usage.
  • It sends a lot of emails when you delete any contacts.
  • CRM has room to improve
  • New designer is hard to use, changes words, adds spelling errors.
  • Pricing can get expensive as your list grows.
  • Free plan has limited functionality and customer support.
  • Advanced features require a paid plan.
  • Contact management features could be improved.

Brevo and Mailchimp All-in-One Marketing Platform Ratings

  • G2
    4.5/5
    (2)
  • Capterra
    4.5/5
    (1950)
  • G2
    4.4/5
    (2538)
  • Capterra
    4.5/5
    (2450)

Company health

Employee growth

23% increase in the last year
3% increase in the last year

Web traffic

68% decrease in the last quarter
1% decrease in the last quarter

Financing

No data
January 2018 - $0

How do Brevo's automation tools compare to Mailchimp's for sales workflows?

Both Brevo and Mailchimp offer automation tools for sales workflows. Brevo emphasizes its robust automation features for managing sales pipelines and automating tasks, while Mailchimp highlights its drip campaigns and customer journey automation. While both platforms offer visually-driven workflow builders, user reviews suggest Mailchimp's automation features may be slightly more user-friendly, particularly for email marketing automation. However, Brevo's tighter integration with its CRM features might make it a more suitable option for businesses heavily reliant on sales pipeline management within the same platform.

Which platform provides better scaling options for contact management growth?

Brevo offers better scaling options for contact management growth. Brevo's pricing is based on email volume, while Mailchimp's pricing is based on contact count. This means that with Brevo, the cost doesn't automatically increase as your contact list grows, making it more scalable for businesses anticipating significant contact growth.

What are the advantages of Brevo?

Brevo offers a more affordable pricing structure, especially for smaller businesses, with a free plan and lower-tier paid plans compared to Mailchimp. Users praise Brevo's ease of use and intuitive interface, while also highlighting its good email deliverability. Brevo offers combined email and SMS marketing campaigns, a feature not explicitly mentioned for Mailchimp.

What are the disadvantages of Brevo?

Brevo's CRM capabilities are considered less developed than some competitors. Users have reported difficulties with the new user interface, finding it less intuitive than the previous version. Some users also mention issues with email deletion processes and the responsiveness of the compliance team.

Is Brevo cheaper than Mailchimp All-in-One Marketing Platform?

Brevo's pricing is based on emails sent per month, starting at $8.08/month, with a free plan available. Mailchimp's pricing is based on the number of contacts, starting at $13/month, also with a free plan. Therefore, determining which is cheaper depends entirely on usage. For a user sending a low volume of emails to a large contact list, Brevo will likely be cheaper. For a user sending many emails to a smaller list, Mailchimp might be cheaper.

Alternatives to Brevo and Mailchimp All-in-One Marketing Platform

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Acumbamail
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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