Mike Friedman
SEO Consultant | ClickedConsulting.com, Theseopub.com
Traffic generation consultant, specializing in SEO, PPC advertising, and social media marketing. Helping businesses grow their online visibility and connect with their prospects wherever they may be searching for them.
Mike's SEO
There are a lot and some of them are situation based, but this is a quick list of the tools I use frequently on basically every project.
13 tools

Semrush
I use this for assisting with site audits, competitor organic and paid research, keyword research, and content generation/marketing.

Google Analytics
Yes, I use Google Analytics 4, warts and all.

Google Search Console
I use this software.

Google Tag Manager
I use this software.

Looker
You can pull data and combine and present it how you want.

Screaming Frog SEO Spider
Screaming Frog does it faster and is less resource intensive than SiteBalb

ContentKing
Lets me easily dig through and segment pages

Keyword.com
It makes tagging keywords into clusters and viewing those clusters easy.

Frase.io
Love this for generating [[Content Briefs]] for writers and picking apart data, headings, questions, etc

ChatGPT
I mostly use it to help in generating ideas to include in outlines for content briefs as well as ad copy and headlines.

SEOPress
SEOPress basically does everything Yoast does, but is less bloated and has never F’d up one of my sites.

monday.com
I often get asked how I keep on top of everything and manage clients without anything falling through the cracks. This is how.

Akiflow
I use this for managing my calendar and daily task lists.