What is Google Tag Manager and what does Google Tag Manager do?

Google Tag Manager is a free tag management system that simplifies the process of adding and updating tracking codes and marketing tags to websites and apps. It streamlines data collection, marketing campaign tracking, and user behavior analysis, enabling improved website performance and marketing effectiveness. It integrates seamlessly with other Google products and supports third-party tags.

How does Google Tag Manager integrate with other tools?

Google Tag Manager integrates seamlessly with other Google products like Google Analytics and Google Ads. It also supports third-party integrations through custom HTML tags and a flexible data layer, allowing you to manage various marketing and analytics tags from one platform.

What the main competitors of Google Tag Manager?

Top alternatives to Google Tag Manager include Tagmate, which simplifies tag management without coding, and Monsido, which focuses on website accessibility and quality. Silktide offers automated website quality checks, while Hotjar analyzes user behavior through heatmaps. Consider these options depending on your specific needs and budget.

Is Google Tag Manager legit?

Yes, Google Tag Manager is safe and legitimate. It's a free tool developed by Google to simplify website and app tag management. It's trusted by many businesses for tracking conversions and user behavior, and seamlessly integrates with other Google products. While complex configurations can be challenging, its core functionality is reliable and effective for improving marketing.

How much does Google Tag Manager cost?

Google Tag Manager is free to use. There is no pricing information available regarding paid plans for enhanced features or functionalities. Is Google Tag Manager worth it? For many, the free version provides robust tag management capabilities.

Is Google Tag Manager customer service good?

Google Tag Manager's customer service receives consistently negative feedback. Users report a lack of support channels and difficulty finding solutions to complex issues. While the product itself is valuable, users often have to rely on self-help resources or hire external consultants for assistance.

Google Tag Manager

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Ratings

4.6/5

(410)

3.5/5

(2)

Google Tag Manager description

Google Tag Manager is a free tool that simplifies how you manage website and app tags. This means you can track conversions, understand user behavior, and improve marketing effectiveness, all without needing a developer for every little change. It's designed to work seamlessly with other Google products and supports tags from many third-party vendors, giving you flexibility and control over your data.

Who is using Google Tag Manager?

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Who is Google Tag Manager best for

Google Tag Manager is a free tool that empowers businesses to manage website and app tags efficiently. Users praise its intuitive interface and seamless integration with Google Analytics, making conversion tracking and website optimization easy. While some find troubleshooting complex setups challenging, its flexibility and ability to maintain clean website code are highly valued. Ideal for businesses of all sizes looking to streamline tag management and improve marketing effectiveness.

Ideal for small, medium, and large businesses seeking a robust tag management solution.
Highly suitable for Marketing & Advertising, Software/IT, and E-commerce, with benefits across various other sectors.

Google Tag Manager features

Type in the name of the feature or in your own words tell us what you need

Supported

Google Tag Manager supports embedding custom HTML for advanced customization.

Supported

Google Tag Manager supports tracking events like button clicks and form submissions.

Supported

Google Tag Manager integrates with Google Analytics, allowing for streamlined data tracking and tag management.

Supported

Google Tag Manager collects data from websites and mobile apps.

Supported

Google Tag Manager supports third-party integrations using custom HTML tags and a flexible data layer.

Supported

Google Tag Manager supports consent management via Google Consent Mode and other integrations.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive

+0.33

Customer Service

Strongly negative

-1

Ease of Use

Strongly positive

+0.81

Reliability and Performance

Rather positive

+0.54

Ease of Implementation

Rather positive

+0.69

Google Tag Manager reviews

We've summarised 408 Google Tag Manager reviews (Google Tag Manager G2 reviews) and summarised the main points below.

Pros of Google Tag Manager

Easy-to-use interface, particularly for conversion tracking.
Seamless integration with other Google products (GA4, GSC).
Keeps website source code clean, improving load times.
Flexible and customizable, allowing for a wide range of tracking options.
Centralized platform for managing multiple marketing and analytics tags (JS scripts).

Cons of Google Tag Manager

Difficult to understand and troubleshoot, especially complex issues.
Lack of customer support.
Old Chrome plugin extension discontinued, new process is lengthy.
Testing and debugging can be challenging.
Server-side tag manager requires additional cost.

Google Tag Manager pricing

The commentary is based on 20 reviews from Google Tag Manager G2 reviews.

Google Tag Manager is a free and powerful tag management solution praised for its ease of use and extensive features. While some users mention a learning curve, the overall sentiment highlights its value for streamlining tag implementation and improving website performance.

Users sentiment

Rather positive

+0.33

Google Tag Manager alternatives

Tagmate

Better for marketers who prefer a simpler, code-free interface for tag management, especially for Google Analytics and ad campaigns. Suitable for small to medium businesses.
Read more
Monsido

Better for ensuring website accessibility and quality. Focuses on identifying broken links, misspellings, and accessibility issues, improving SEO and brand consistency. A Google Tag Manager competitor, it offers website monitoring and a browser extension.
Read more
google-tag-manager vs Google Analytics
Better for understanding user behavior and website traffic. Free, focusing on data analysis and marketing decisions.
Read more
Hotjar | by Contentsquare

Better for understanding user behavior visually with heatmaps and session recordings. Focuses on UX optimization and conversion improvements. Caters to e-commerce and consumer goods industries.
Read more
Netcore Customer Engagement and Experience Platform

Better for mid-size to large businesses focused on boosting sales with personalized, multi-channel marketing automation. More focused on email, SMS, and push notification marketing. Stronger customer support.
Read more
Silktide

Better for enterprise SEO and accessibility compliance. Focuses on website quality management, including page speed and user experience monitoring. A Google Tag Manager competitor growing faster.
Read more

Google Tag Manager FAQ

What is Google Tag Manager and what does Google Tag Manager do?

Google Tag Manager is a free tag management system that simplifies the process of adding and updating tracking codes and marketing tags to websites and apps. It streamlines data collection, marketing campaign tracking, and user behavior analysis, enabling improved website performance and marketing effectiveness. It integrates seamlessly with other Google products and supports third-party tags.
How does Google Tag Manager integrate with other tools?

Google Tag Manager integrates seamlessly with other Google products like Google Analytics and Google Ads. It also supports third-party integrations through custom HTML tags and a flexible data layer, allowing you to manage various marketing and analytics tags from one platform.
What the main competitors of Google Tag Manager?

Top alternatives to Google Tag Manager include Tagmate, which simplifies tag management without coding, and Monsido, which focuses on website accessibility and quality. Silktide offers automated website quality checks, while Hotjar analyzes user behavior through heatmaps. Consider these options depending on your specific needs and budget.
Is Google Tag Manager legit?

Yes, Google Tag Manager is safe and legitimate. It's a free tool developed by Google to simplify website and app tag management. It's trusted by many businesses for tracking conversions and user behavior, and seamlessly integrates with other Google products. While complex configurations can be challenging, its core functionality is reliable and effective for improving marketing.
How much does Google Tag Manager cost?

Google Tag Manager is free to use. There is no pricing information available regarding paid plans for enhanced features or functionalities. Is Google Tag Manager worth it? For many, the free version provides robust tag management capabilities.
Is Google Tag Manager customer service good?

Google Tag Manager's customer service receives consistently negative feedback. Users report a lack of support channels and difficulty finding solutions to complex issues. While the product itself is valuable, users often have to rely on self-help resources or hire external consultants for assistance.

Reviewed by

MK

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.