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Unific description
Unific is a marketing platform designed for online stores. It connects your ecommerce platform (like Shopify or Magento) with HubSpot, a popular marketing automation tool. This lets you use your sales data to create smarter marketing campaigns within HubSpot. Unific specializes in helping you understand your customer's buying habits so you can encourage repeat purchases and increase customer satisfaction. Think of it as a bridge between your store and your marketing efforts, making them work better together.
What companies are using Unific?
Who is Unific best for
Unific is a marketing platform that connects ecommerce platforms like Shopify and Magento with HubSpot. This allows businesses to leverage sales data for smarter marketing campaigns, focusing on repeat purchases and customer satisfaction. Unific is best for small to medium ecommerce businesses using HubSpot, especially in ecommerce and marketing/advertising.
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Best for small to medium ecommerce businesses (1-1000 employees) using HubSpot.
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Ideal for ecommerce and marketing/advertising businesses.
Unific features
| Supported Unific integrates with HubSpot CRM, enabling e-commerce data synchronization. |
| Supported Unific supports Magento integration for data synchronization and marketing automation. |
| Supported Unific supports Shopify integration, enabling data synchronization with platforms like HubSpot. |
| Supported Unific supports integration with WooCommerce. |
Unific pricing
The commentary is based on 1 reviews from Unific G2 reviews.
Unific offers an affordable pricing model, especially considering its robust features and dedicated customer support. Users highlight its value, citing its reasonable cost and excellent integration capabilities. This makes Unific a cost-effective choice for businesses seeking BigCommerce and HubSpot integration.
See the Unific pricing page.
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Unific has a free plan.
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Unific has a free trial.
Unific Customer Experience Management
Growth, revenue, retention, churn trends per customer segment, native integration with shopping cart, dynamic segmentation, mini-CRM
Dynamic Segments FREE
Segments are calculated for customers who placed orders in the last 30 days
Dynamic Segments Growth
Segments are recalculated & updated in Hubspot as your store gets new orders
Dynamic Coupons FREE
Autoscale & Autoreplay, generate dynamic coupons with HubSpot Workflow Custom Actions, generate dynamic coupons from deal, coupon or ticket based workflows, sync which coupons were used to help optimize workflows, 50 coupons created per month
Dynamic Coupons Metered
Autoscale & Autoreplay, generate dynamic coupons with HubSpot Workflow Custom Actions, generate dynamic coupons from deal, coupon or ticket based workflows, sync which coupons were used to help optimize workflows, create unlimited fully featured coupon rules and create unlimited coupons
Deep Data Sync Free
25 orders/ month, 0 custom fields, 30 days of historical data, Shopping Cart or HubSpot connection support
Deep Data Sync Basic
All live customers/mo, all live orders/mo, all live abandoned carts/mo, autoscale & autoreplay, map 5 custom fields for orders/customers, map product variants, map 130 additional fields from store, segment customers with RFM Data, deal-based abandoned cart sync, basic technical support, 20,000 historical orders
Deep Data Sync Advanced
All live customers/mo, all live orders/mo, all live abandoned carts/mo, autoscale & autoreplay, map unlimited custom fields, map custom fields for products & variants, black list specific properties, multi-store syncing & HubSpot Business Units, add sync criteria (beta), order status to deal stage mapping, custom order status support, deal-based abandoned cart sync, browse abandonment (beta), 60,000 historical orders
Deep Data Sync Enterprise
All live customers/mo, all live orders/mo, all live abandoned carts/mo, autoscale & autoreplay, prioritized technical support, 100,000 historical orders
Quotific CPQ Basic
All live draft orders/mo, autoscale & autoreplay, create draft orders from HubSpot, 150+ premapped properties, 5 custom properties, custom properties for orders and customers, update existing deal with draft order, update draft deal with completed order, whole order discount and reason, select shipping methods from Shopify, custom shipping rules in Shopify, add order notes
Quotific CPQ Advanced
All live draft orders/mo, autoscale & autoreplay, create draft orders from HubSpot, 150+ premapped properties, unlimited custom properties, custom properties orders/customers/products, update existing deal with draft order, update draft deal with completed order, whole order discount and reason, line item discounts, add/edit line item properties, select shipping methods from Shopify, custom shipping rules in Shopify, add order notes
Quotific CPQ Enterprise
All live draft orders/mo, autoscale & autoreplay, discount on usage, high priority support
Unific alternatives
HubSpot Marketing HubBetter for broader marketing needs beyond ecommerce. Suitable for a wider range of industries. Has more momentum based on employee growth. More established, with user reviews available.Read more
DripMore suitable for a wider range of industries. Has less momentum based on website traffic and employee growth. Users praise its intuitive interface, automation, and e-commerce integrations but dislike its pricing for smaller businesses and occasional glitches.Read more
ActiveCampaignBetter for a wider range of industries and business sizes. Has more momentum based on employee growth. Integrates with more business tools. Offers CRM and sales automation.Read more
KlaviyoBetter suited for larger businesses and various industries. Offers broader marketing channels beyond HubSpot integration. Has more established brand presence and faster employee growth.Read more
OmnisendHas broader industry applicability. Caters to businesses of all sizes. Offers SMS marketing, pre-built templates, and 24/7 support.Read more
HubSpot Magento IntegrationHas broader appeal for medium-sized businesses and is growing faster in terms of web traffic.Read more
Unific FAQ
What is Unific and what does Unific do?
Unific is a marketing automation platform that connects e-commerce platforms like Shopify and Magento with HubSpot. It allows businesses to leverage sales data for targeted marketing campaigns within HubSpot, focusing on customer behavior analysis to boost repeat purchases and satisfaction. It's ideal for small to medium-sized e-commerce businesses using HubSpot.
How does Unific integrate with other tools?
Unific integrates with popular ecommerce platforms like Shopify, Magento, and WooCommerce. Its primary integration is with HubSpot, allowing businesses to leverage their sales data for enhanced marketing automation and targeted campaigns within the HubSpot ecosystem.
What the main competitors of Unific?
Top Unific competitors include HubSpot Marketing Hub, Drip, ActiveCampaign, Klaviyo, Omnisend, and HubSpot Magento Integration. These alternatives offer similar marketing automation and e-commerce integration capabilities.
Is Unific legit?
Unific appears to be a legitimate platform. It integrates e-commerce platforms like Shopify and Magento with HubSpot, facilitating data-driven marketing. With positive website traffic growth, Unific demonstrates increasing popularity among businesses seeking enhanced marketing automation. For more information, visit their website and explore user reviews.
How much does Unific cost?
Unific pricing varies depending on the product and plan. Dynamic Segments starts at free, while Deep Data Sync ranges from free to $333/month. Dynamic Coupons and Quotific CPQ also offer free and paid options. Contact Unific for specific enterprise pricing.
Is Unific customer service good?
Users consistently praise Unific's helpful and responsive customer service team. They highlight the team's willingness to answer questions, provide demos, and offer support, especially during complex tasks like historical syncing. No negative experiences with customer service were reported.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.