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Omnisend description
Omnisend is an email and SMS marketing platform designed for ecommerce businesses of all sizes. It helps you grow your online sales with automated emails and texts, pre-built templates, and easy integration with popular ecommerce platforms. Omnisend enables targeted messaging based on customer behavior, and offers 24/7 support.
Who is Omnisend best for
Omnisend is an email and SMS marketing platform for ecommerce businesses. Users praise its easy setup, seamless ecommerce platform integrations, and customizable templates. Some users mention slow support and a confusing interface. Omnisend is best for businesses seeking an integrated marketing solution to boost sales.
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Best for small to medium-sized businesses (SMBs) in various industries.
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Ideal for e-commerce, retail, consumer goods, and other related sectors.
Omnisend features
| Supported Omnisend offers various pre-designed, customizable email templates. |
| Supported Omnisend offers targeted campaigns, personalized messaging, and automated sequences. |
| Supported Omnisend allows customer segmentation based on various criteria like demographics, purchase behavior, and engagement. |
| Supported Omnisend tracks email campaign performance, including open rates, click-through rates, and conversions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Omnisend reviews
We've summarised 939 Omnisend reviews (Omnisend TrustPilot reviews and Omnisend G2 reviews) and summarised the main points below.
- Easy-to-use email and SMS setup.
- Seamless integration with popular ecommerce platforms like Shopify.
- Customizable email templates and automation workflows.
- Pre-built automation workflows for various customer journeys.
- Helpful and responsive customer support, available 24/7.
- Slow customer support response times.
- Confusing user interface and help guide.
- Lacks an option for overall data report across multiple stores.
- Review card for Shopify lacks efficiency and customization.
- Inaccurate sales tracking, sometimes including failed payments as completed.
Omnisend pricing
The commentary is based on 112 reviews from Omnisend G2 reviews and Omnisend TrustPilot reviews.
Omnisend's pricing is generally viewed as affordable and competitive, especially compared to Klaviyo. Many reviewers appreciate its value, with some noting the free plan's generous features. However, some find the pricing structure confusing and express concern about costs increasing with usage, particularly for SMS.
Users sentiment
See the Omnisend pricing page.
Omnisend alternatives
Campaign Monitor CommerceHas more website traffic momentum. Offers SMS marketing but lacks email automation features.Read more
UnificBetter for HubSpot users. Has grown its web traffic more rapidly. More suitable for small to mid-sized businesses.Read more
RejoinerManaged service for email and SMS marketing, better for larger businesses. Omnisend alternative; Rejoiner competitor.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry fit, including Transportation & Logistics. Has more momentum. More user reviews, but lower average rating.Read more
Brevo Transactional EmailMore focused on transactional emails, like order confirmations. Better for users who prioritize ease of use and cost-effective pricing, especially with its free plan.Read more
Omnisend FAQ
What is Omnisend and what does Omnisend do?
Omnisend is an email and SMS marketing automation platform built for e-commerce. It offers pre-built automation workflows, customizable email templates, and easy integration with popular e-commerce platforms, enabling targeted messaging and boosting online sales. Omnisend provides 24/7 support.
How does Omnisend integrate with other tools?
Omnisend integrates seamlessly with popular ecommerce platforms like Shopify, allowing for efficient data synchronization and automated workflows. It also connects with various other tools to enhance marketing efforts and streamline business operations.
What the main competitors of Omnisend?
Omnisend's main competitors include Klaviyo, Privy, and Postscript. These platforms offer similar email and SMS marketing automation features for ecommerce businesses, focusing on personalized messaging and customer segmentation.
Is Omnisend legit?
Yes, Omnisend is a legitimate email and SMS marketing platform. It's generally well-regarded for its ease of use, integrations, and automation features, making it a safe and effective choice for ecommerce businesses seeking to enhance their marketing efforts. However, some users have reported slow customer support and occasional inaccuracies in sales tracking.
How much does Omnisend cost?
Omnisend offers a free plan. Paid plans start at $16/month. The pricing depends on the number of contacts and desired email sends. For specific product pricing details, it's best to check their website.
Is Omnisend customer service good?
Omnisend's customer service receives positive feedback for its helpfulness and quick responses, especially via live chat. However, some users have reported inconsistencies in support quality, with occasional slow responses or unhelpful advice. Others mention difficulty canceling subscriptions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.