Last updated on
Company health
Ratings
Drip description
Drip is a marketing automation platform designed for growing e-commerce businesses. It helps you send personalized emails and messages to your customers, leading to repeat purchases and stronger brand loyalty. Drip offers tools to understand your customer data, automate marketing tasks, and create targeted campaigns. With a focus on ease-of-use and strong customer support, Drip aims to deliver a sophisticated email marketing solution for businesses looking to level-up their strategies.
Who is Drip best for
Drip is a user-friendly email marketing automation platform perfect for growing e-commerce businesses. Users love its intuitive interface, powerful automation, and seamless Shopify integration. However, some find the pricing high and email design challenging without HTML knowledge. Drip helps create targeted campaigns and personalize messaging, leading to repeat purchases and stronger brand loyalty.
-
Best for small to medium-sized businesses (SMBs) in various industries, particularly e-commerce.
-
Ideal for e-commerce, retail, consumer goods, and other related sectors.
Drip features
| Supported Drip offers a visual journey builder with drag-and-drop interface for personalized messaging. |
| Supported Drip supports personalized emails based on customer behavior, preferences, and purchase history. |
| Supported Drip supports contact segmentation based on various criteria like behavior and engagement. |
| Supported Drip offers integrated email marketing with targeted campaigns, personalized messaging, and automated sequences. |
| Supported Drip supports automated emails based on triggers and subscriber behavior. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Drip reviews
We've summarised 643 Drip reviews (Drip GetApp reviews, Drip Software Advice reviews, Drip TrustPilot reviews, Drip Capterra reviews and Drip G2 reviews) and summarised the main points below.
- Intuitive and user-friendly interface for email marketing automation.
- Powerful automation workflows and rules for targeted campaigns.
- Seamless integration with Shopify and other e-commerce platforms.
- Comprehensive subscriber tagging and segmentation capabilities.
- Excellent customer support, despite occasional delays.
- High pricing for small businesses with limited subscriber counts.
- Difficult to create visually appealing emails without HTML expertise.
- Occasional glitches and bugs, especially with the signup process.
- Limited customization for email capture forms and pop-ups.
- Support, while helpful, can be slow to respond, especially for lower-tier plans.
Drip pricing
The commentary is based on 31 reviews from Drip Capterra reviews and Drip G2 reviews.
Drip's pricing is a common concern. While some users find the pricing affordable and a good value, particularly for small businesses or basic automation, others find it expensive, especially compared to competitors. Price increases and tier jumps are also mentioned as drawbacks.
Users sentiment
See the Drip pricing page.
-
Drip has a free plan.
-
Drip has a free trial.
Drip (1-2,500 contacts)
This plan includes unlimited email sends, email support, chat and email support, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts, open API access, free migration, and personalized onboarding for 1-2,500 people.
Drip alternatives
HubSpot Marketing HubBetter for various business sizes and a wider range of industries. Has more momentum based on employee growth and website traffic. More user reviews and higher ratings on Glassdoor and Capterra. Users highlight its ease of use, robust analytics, and integrations. However, users dislike its limited free version and complex pricing.Read more
Mailchimp All-in-One Marketing PlatformBetter for slightly less technical users. Wider known and growing faster. Offers broader marketing functionalities beyond email. More affordable starting price.Read more
ActiveCampaignBetter for sales and marketing alignment with integrated CRM and sales automation. Has broader integrations with over 900 business tools. Shows more momentum based on employee growth.Read more
eSputnikBetter for omnichannel communication. Offers more positive non-functional features like customer service and value. Has slower momentum.Read more
OmnisendBetter for SMS marketing. Has more momentum. Easier to use and implement. More positive pricing sentiment.Read more
Drip FAQ
What is Drip and what does Drip do?
Drip is an e-commerce marketing automation platform that helps businesses personalize emails and messages. Its features include a visual journey builder, targeted campaigns, and automation workflows. Drip aims to boost repeat purchases and strengthen customer loyalty through data-driven insights.
How does Drip integrate with other tools?
Drip integrates with numerous e-commerce platforms, including Shopify, Magento, and WooCommerce. It also connects with various other tools through its API and Zapier integration, extending its functionality to CRM, lead capture forms, and analytics platforms.
What the main competitors of Drip?
Consider alternatives like HubSpot Marketing Hub, ActiveCampaign, Omnisend, Mailchimp, ExpertSender, and eSputnik. These competitors offer similar email marketing automation, ecommerce integrations, and personalized messaging capabilities.
Is Drip legit?
Yes, Drip is a legitimate marketing automation platform. It's known for its user-friendly interface and powerful automation features, especially beneficial for e-commerce businesses. While the pricing can be high, Drip offers a free trial for you to explore its features and determine if it's the right fit.
How much does Drip cost?
Drip's pricing starts at $39/month for up to 2,500 contacts. This includes unlimited email sends and several features like dynamic segments and onsite campaigns. A free trial is also available. Contact Drip for pricing details on larger contact lists.
Is Drip customer service good?
Customer reviews on Drip's customer service are mixed. While many users praise the helpful and knowledgeable support team, others have experienced slow response times, especially with lower-tier plans. Some users also mention inconsistent advice from different support agents.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.