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Simon Data description
Simon Data is a customer data platform (CDP) designed for marketing departments at large companies. It helps businesses centralize customer data from all sources, build detailed customer profiles, and personalize marketing messages across different channels. It features a user-friendly interface, pre-built integrations with popular marketing tools, and emphasizes ease of use for marketing teams. Simon Data is highly rated by customers and recognized as a leader in its category.
What companies are using Simon Data?
Who is Simon Data best for
Simon Data is a robust CDP perfect for large e-commerce businesses seeking to personalize marketing. Users praise its intuitive interface and integrations, especially highlighting the responsive customer support. Some users note slow data refresh times and a cumbersome journey builder as areas for improvement.
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Best fit for medium and large companies.
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Ideal for e-commerce businesses.
Simon Data features
| Supported Simon Data centralizes first-party data to provide a unified customer view. |
| Supported Simon Data unifies customer data, enabling personalized interactions and real-time engagement. |
| Supported Simon Data supports a 360-degree customer view, aggregating interactions, deals, and communications. |
| Supported Simon Data leverages website visitor data like device and browsing history for personalized experiences. |
| Supported Simon Data seamlessly integrates with Snowflake Data Cloud for enhanced data management, analysis, and activation. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Simon Data reviews
We've summarised 264 Simon Data reviews (Simon Data G2 reviews) and summarised the main points below.
- Highly responsive and helpful customer support team.
- User-friendly interface for creating segments and flows.
- Seamless integration with various data sources and marketing tools.
- Powerful data manipulation capabilities for personalized messaging.
- Data refresh times can be slow, occurring only three times a day.
- Some users find the journey builder to be cumbersome and in need of improvement.
- Limited reporting features require manual workarounds or external tools.
- Occasional bugs and time-out issues, especially with large datasets.
Simon Data pricing
The commentary is based on 3 reviews from Simon Data G2 reviews.
Simon Data offers tailored pricing solutions based on total contact volumes and add-on usage. They offer two deployment options: Managed Deployment, where the CDP is deployed on Simon's Snowflake, and Connected Deployment, for Snowflake customers, where the CDP is deployed on the client's Snowflake instance. Several add-ons are available, including Customer Identity, Email + Orchestration, Real-Time Personalization, Machine Learning Models, and Enterprise Product & Security. Three support tiers are also offered: Core, Premium, and Enterprise.
Users sentiment
See the Simon Data pricing page.
Simon Data alternatives
simon-data vs SnowflakeBetter for data warehousing and analytics. Suitable for broader range of company sizes and industries. Has more momentum based on employee growth. More focused on data engineering and business intelligence.Read more
HubSpot Marketing HubBetter for smaller businesses. Wider industry applicability. Has more momentum based on employee growth. A Simon Data alternative and competitor.Read more
mParticleBetter for real-time data streaming and integrations with Google Ads and Facebook Ads. Has more momentum, but lower ratings on Glassdoor. Users appreciate the intuitive UI and extensive integrations but dislike the limited data management capabilities and high pricing.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations and password resets. More affordable, with positive reviews on pricing. Caters to a wider range of industries. Simpler user interface, but with some limitations in automation setup and email editor flexibility.Read more
SegmentBetter fit for medium to large businesses across various industries. Geared towards digital marketing and data-driven decisions. Has broader industry applicability. Lower ratings on Glassdoor. Is growing slower. Users report confusion with the UI and tracking plans.Read more
ActiveCampaignBetter for smaller businesses. Has broader industry applicability. Has more momentum. Offers CRM and sales automation features.Read more
Simon Data FAQ
What is Simon Data and what does Simon Data do?
Simon Data is a customer data platform (CDP) that empowers marketing teams to create personalized customer experiences. It centralizes data, builds unified customer profiles, and enables targeted messaging across channels. Known for its user-friendly interface and robust integrations, Simon Data helps large companies, especially in e-commerce, enhance their marketing effectiveness.
How does Simon Data integrate with other tools?
Simon Data offers pre-built integrations with popular marketing tools, facilitating seamless data flow and enhanced functionality. It integrates with Snowflake Data Cloud for robust data management and analysis, enabling streamlined data activation. This allows for efficient data sharing and utilization across your marketing technology stack.
What the main competitors of Simon Data?
Top alternatives to Simon Data include HubSpot Marketing Hub, mParticle, Segment, and ActiveCampaign. These CDPs and marketing automation platforms offer similar features like customer data unification, personalized messaging, and marketing automation.
Is Simon Data legit?
Yes, Simon Data is a legitimate and safe customer data platform (CDP). It's known for its user-friendly interface and robust data integration capabilities, making it a reliable choice for personalized marketing. However, some users mention slow data refresh times and complex journey building as potential drawbacks.
How much does Simon Data cost?
Simon Data does not publicly disclose pricing information. Contact their sales team for a custom quote based on your specific business needs and data volume.
Is Simon Data customer service good?
Simon Data's customer service is consistently praised in reviews. Users highlight the responsiveness, helpfulness, and expertise of the support team, describing them as "wonderful," "quick," and "always there to support you." They appreciate the proactive assistance and personalized approach, making complex integrations and troubleshooting easier.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.