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mParticle description
mParticle is a customer data platform (CDP) that helps businesses understand and use their customer data. It offers a range of features including data collection, identity resolution, customer segmentation, and data activation. mParticle allows you to create a single view of your customers, personalize their experiences, and measure the effectiveness of your marketing campaigns. It's suitable for mid-sized to enterprise-level companies who want a comprehensive platform to manage their customer data.
What companies are using mParticle?
Who is mParticle best for
mParticle is a robust customer data platform (CDP) empowering businesses to centralize, comprehend, and activate customer data. Its intuitive interface simplifies event management and offers extensive integrations. Users praise its real-time audience building and flexible data flows. However, some find the documentation lacking and the pricing high. It's ideal for mid-sized to large companies aiming to personalize customer experiences and optimize marketing campaigns.
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Best fit for mid-size to enterprise-level businesses.
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Ideal for multi-channel consumer brands.
mParticle features
| Supported mParticle unifies customer data, enabling personalized interactions and real-time engagement. |
| Supported mParticle supports customer segmentation based on various criteria, enabling targeted marketing campaigns. |
| Supported mParticle offers real-time data access through Live Stream and real-time audiences. |
| Supported mParticle creates a unified customer profile, consolidating information for personalized messaging and targeted campaigns. |
| Supported mParticle automates data collection, categorization, and analysis, supporting data intelligence. |
| Supported mParticle supports personalized customer journeys using its Journeys toolset, enabling multi-stage, cross-channel experiences. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
mParticle reviews
We've summarised 42 mParticle reviews (mParticle G2 reviews) and summarised the main points below.
- Intuitive user interface and easy event management.
- Extensive out-of-the-box data connectors and integrations.
- Excellent and responsive customer support.
- Real-time audience building and targeted campaign activation.
- Flexible data flows adaptable to various business needs.
- Limited ability to manage stored data within the platform.
- Lack of detailed documentation and best practices, making setup and troubleshooting difficult.
- Limited UI customization options.
- High pricing, especially for startups and small businesses.
- Adding segments not based on behavioral data is difficult, requiring API use.
mParticle pricing
The commentary is based on 4 reviews from mParticle G2 reviews.
mParticle's pricing is generally considered high, especially for startups and small businesses. While enterprise users find value, the cost and scaling model may be prohibitive for some, leading them to explore alternatives.
Users sentiment
See the mParticle pricing page.
mParticle alternatives
RudderStackRudderStack is growing faster and has better ratings. Users praise its data warehouse-centric approach, real-time processing, and scalability. However, some find it has a steeper learning curve and potentially higher pricing.Read more
Customer.ioBetter for mid-sized and larger companies focused on personalized messaging and engagement. Has stronger momentum and more positive reviews, but pricing may be less favorable. Offers more robust data management tools and a visual workflow builder.Read more
SegmentBetter fit for e-commerce and software/IT/telecom companies. Has slower momentum. Users find it easy to use and implement but dislike the pricing and confusing UI.Read more
Customer LinkBetter suited for businesses of all sizes. Has more momentum based on employee growth. A good mParticle competitor.Read more
LookerBetter for data exploration and visualization. Stronger BI and analytics features for non-technical users. Seamless Google ecosystem integration makes it a strong mParticle competitor for existing Google users. More positive reviews and ratings.Read more
HightouchBetter suited for software and marketing companies. Has faster employee growth and higher user ratings. Integrates with Salesforce for CRM and offers real-time data synchronization. However, users report slower sync speeds and a complex pricing model. A strong mParticle competitor for reverse ETL needs.Read more
mParticle FAQ
What is mParticle and what does mParticle do?
mParticle is a customer data platform (CDP) that helps businesses consolidate and activate their customer data. It offers tools for data collection, identity resolution, segmentation, and activation to personalize customer experiences and measure marketing effectiveness. mParticle is ideal for mid-sized to enterprise businesses.
How does mParticle integrate with other tools?
mParticle offers extensive pre-built integrations with popular marketing and analytics tools. This allows for seamless data flow between systems, enabling efficient data activation and analysis. It connects with platforms like Facebook, Google Ads, and various CRMs.
What the main competitors of mParticle?
Top alternatives to mParticle include Segment, Tealium Customer Data Hub, and Customer Link. These CDPs offer similar features for data collection, segmentation, and activation, catering to businesses seeking robust customer data management solutions.
Is mParticle legit?
Yes, mParticle is a legitimate customer data platform. It offers robust features like real-time data access and customer segmentation. While the pricing might be high for some, users generally praise its intuitive interface and excellent customer support.
How much does mParticle cost?
mParticle does not publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific needs and data volume.
Is mParticle customer service good?
Based on the reviews, mParticle's customer support receives overwhelmingly positive feedback. Users consistently praise the support team's responsiveness, helpfulness, and proactive approach to problem-solving. They are seen as a valuable asset, providing guidance and expertise throughout the implementation process and beyond.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.