What is RudderStack and what does RudderStack do?

RudderStack is a customer data platform that collects and unifies customer data from various sources. It provides a single view of the customer, enabling personalized marketing and improved customer experiences. RudderStack offers real-time data processing and a scalable architecture.

How does RudderStack integrate with other tools?

RudderStack integrates with various tools through its data pipeline orchestration capabilities. It offers real-time data ingestion and streams data to multiple destinations, enabling seamless connections with your existing marketing and analytics stack. This facilitates a unified customer data view and personalized campaigns.

What the main competitors of RudderStack?

RudderStack competes with other Customer Data Platforms (CDPs) like Segment and BlueConic. It also faces competition from data integration and activation platforms such as Hightouch, and business intelligence tools like Looker and Adverity. Acho, with its focus on custom data applications, is another alternative.

Is RudderStack legit?

RudderStack is a legitimate customer data platform. It's known for easy data integration and real-time processing, though some users mention a learning curve and potential pricing concerns for larger businesses. It's generally safe and offers a free plan for smaller needs.

How much does RudderStack cost?

RudderStack's pricing includes a Free plan and a Starter plan at $500/month. The Growth and Enterprise plan pricing is available upon request. Contact RudderStack for product pricing details.

Is RudderStack customer service good?

RudderStack's customer service is generally considered excellent. Users praise the responsive and helpful support team, highlighting their expertise and willingness to assist with various issues. Dedicated Slack channels and quick response times contribute to a positive customer experience.

RudderStack

Name: RudderStack
Rating: 4.44471 (63 reviews)
Author: RudderStack

Website LinkedIn Twitter

Company health

Employee growth

7% decrease in the last year

Web traffic

8% decrease in the last quarter

Financing

February 2022 - $82M

Ratings

4.7/5

(43)

4.4/5

(63)

RudderStack description

RudderStack is a customer data platform that helps businesses understand their customers better. It collects and combines customer data from various sources and makes it usable for marketing and analysis. This helps businesses create a single view of their customers, personalize marketing campaigns, and improve customer experiences. RudderStack is used by various companies, including e-commerce and technology businesses. It is designed to be easy to use and integrate with other tools.

Who is RudderStack best for

RudderStack is a customer data platform that helps businesses unify customer data from multiple sources. This empowers personalized marketing and enhanced customer experiences. Users praise its real-time processing and scalability, while some note a steep learning curve and potential pricing concerns. RudderStack is best for data-driven businesses seeking a comprehensive view of their customers.

Best fit for small to medium-sized businesses.
Ideal for e-commerce and tech companies.

RudderStack features

Type in the name of the feature or in your own words tell us what you need

Supported

RudderStack ingests streaming data in real-time and streams it to various tools.

Supported

RudderStack unifies customer data, enabling personalized interactions and real-time engagement.

Supported

RudderStack enables a 360° customer data view via RudderStack Profiles.

Supported

RudderStack offers real-time data access via its Activation API and event streaming.

Supported

RudderStack supports key data pipeline orchestration aspects, including collection, transformation, and routing.

RudderStack reviews

We've summarised 43 RudderStack reviews (RudderStack G2 reviews) and summarised the main points below.

Pros of RudderStack

Easy integration and management of customer data across multiple platforms.
Real-time data processing capabilities.
Scalable architecture to handle increasing data volume and complexity.
Data warehouse-centric approach.
Excellent customer support, responsive and helpful.
Simple setup and direct integration with data warehouses, maintaining data ownership.
Useful interface with easy access to needed information.
Powerful transformation layer with many possibilities.

Cons of RudderStack

Steep learning curve for new users.
Pricing can be a concern for larger organizations or those with extensive needs.
Performance challenges reported with high data volumes.
Limited role-based access control (RBAC) functionality.
Documentation can be improved, especially for troubleshooting and specific features.
Lack of automated alerts for pipeline issues.
Basic error handling for Profiles, making troubleshooting difficult.

RudderStack pricing

The commentary is based on 3 reviews from RudderStack G2 reviews.

RudderStack's pricing is generally considered cost-effective, especially compared to Segment. However, some users note that pricing can be a concern for larger organizations or those requiring extensive features. Despite this, many find RudderStack a valuable and affordable customer data platform (CDP) solution.

See the RudderStack pricing page.

RudderStack has a free plan.

Free

0 USD

Includes 15+ SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL.

Starter

500 USD

Everything in Free, plus increased event volume, near real-time data, email support, and 99.95% uptime SLA.

RudderStack alternatives

Segment

Better suited for larger companies and diverse industries. A broader selection of pre-built integrations is available. More established, but experiencing slower growth. Negative pricing sentiment.
Read more
BlueConic

Better for enterprise businesses. More focused on marketing and creating personalized customer experiences. Has less momentum.
Read more
Looker

Better for enterprise companies. Broader industry applicability. More user-friendly with robust data visualization capabilities. Strong Google ecosystem integration. Positive pricing sentiment.
Read more
Hightouch

Better suited for enterprise companies. Has grown faster than RudderStack and boasts higher user ratings on G2 and Glassdoor. Users praise its intuitive interface and seamless data warehouse integrations. A strong RudderStack competitor and alternative.
Read more
Adverity

Better fit for enterprise marketing teams. Geared towards marketing data analysis with pre-built connectors and interactive dashboards. More established, with slower growth. Negative pricing sentiment.
Read more
Acho

Better for building custom data applications. Easier to use, with excellent customer support. Acho is a strong RudderStack competitor and alternative for operations leaders and data professionals.
Read more

RudderStack FAQ

What is RudderStack and what does RudderStack do?

RudderStack is a customer data platform that collects and unifies customer data from various sources. It provides a single view of the customer, enabling personalized marketing and improved customer experiences. RudderStack offers real-time data processing and a scalable architecture.
How does RudderStack integrate with other tools?

RudderStack integrates with various tools through its data pipeline orchestration capabilities. It offers real-time data ingestion and streams data to multiple destinations, enabling seamless connections with your existing marketing and analytics stack. This facilitates a unified customer data view and personalized campaigns.
What the main competitors of RudderStack?

RudderStack competes with other Customer Data Platforms (CDPs) like Segment and BlueConic. It also faces competition from data integration and activation platforms such as Hightouch, and business intelligence tools like Looker and Adverity. Acho, with its focus on custom data applications, is another alternative.
Is RudderStack legit?

RudderStack is a legitimate customer data platform. It's known for easy data integration and real-time processing, though some users mention a learning curve and potential pricing concerns for larger businesses. It's generally safe and offers a free plan for smaller needs.
How much does RudderStack cost?

RudderStack's pricing includes a Free plan and a Starter plan at $500/month. The Growth and Enterprise plan pricing is available upon request. Contact RudderStack for product pricing details.
Is RudderStack customer service good?

RudderStack's customer service is generally considered excellent. Users praise the responsive and helpful support team, highlighting their expertise and willingness to assist with various issues. Dedicated Slack channels and quick response times contribute to a positive customer experience.

Reviewed by

MK

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.