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Hightouch description
Hightouch is a platform that helps marketing teams use their company data more effectively. It works by connecting to your existing data warehouse and letting you send customized groups of customer data to over 200 other marketing tools, like email and advertising platforms. This helps marketers create more targeted campaigns, personalize messages, and ultimately get better results. Hightouch emphasizes ease of use, so marketers can access and utilize data without needing to code.
What companies are using Hightouch?
Who is using Hightouch?
Who is Hightouch best for
We find that Hightouch is an excellent choice for marketing teams at mid-size to large companies that want to use their data warehouse to improve their marketing campaigns. Users love the intuitive interface and seamless integration with data warehouses like Snowflake. Hightouch supports a wide range of destinations, but keep in mind that syncs can be slow sometimes and the pricing can be complex..
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Perfect for large enterprises (1001+ employees) or medium businesses (101-1000 employees) seeking better data activation.
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In our experience, Hightouch is often a great fit for marketing teams in software, IT, telecommunications & advertising.
Hightouch features
Supported AI Decisioning: AI Decisioning delivers unique and optimized experiences for each customer without manual work or rigid rule-based segmentation. It uses AI agents to experiment on a 1:1 basis. |
Supported Composable Customer Data Platform: Composable Customer Data Platform allows self-service access to your best data for marketers. It is built on top of your data warehouse and is flexible, secure, quick-to-deploy, and self-serve for marketers. |
Supported Reverse ETL: Reverse ETL lets you activate customer data directly from your data warehouse. |
Supported Customer Studio: Customer Studio allows you to build audiences. |
Supported Identity Resolution: Identity Resolution stitches users together |
Supported Hightouch Events: Hightouch Events allows you to collect data. |
Supported Real-time Personalization: Real-time Personalization enables web and app experiences. |
Supported Match Booster: Match Booster increases ad match rates. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Hightouch reviews
We've summarised 360 Hightouch reviews (Hightouch G2 reviews) and summarised the main points below.
- Intuitive interface praised for ease of use and setup.
- Seamless integration with data warehouses like Snowflake.
- Wide range of destinations supported, expanding data activation options.
- Excellent and responsive customer support via Slack and other channels.
- Syncs can be slow, impacting workflows.
- Occasional bugs and unexpected errors require attention.
- Complex pricing model can be difficult to understand and estimate.
- Limited transformation capabilities within the tool itself.
Hightouch pricing
The commentary is based on 49 reviews from Hightouch G2 reviews.
We find Hightouch's pricing generally well-received, especially the free tier for simple use cases. However, some users feel the pricing can become expensive for startups and smaller companies needing multiple syncs or destinations, and a few find the jump from free to paid plans substantial.
Users sentiment
See the Hightouch pricing page.
Hightouch alternatives
hightouch vs SegmentCollect, clean, and activate customer data for powerful personalization.Read more
Hightouch FAQ
Hightouch syncs your data warehouse with marketing and sales tools, enabling targeted campaigns without coding. We find it empowers marketing teams to activate customer data for personalized messaging and improved results across various platforms. It's best for medium to large businesses already leveraging a data warehouse.
What is Hightouch and what does Hightouch do?
Hightouch syncs your data warehouse with marketing and sales tools, enabling targeted campaigns without coding. We find it empowers marketing teams to activate customer data for personalized messaging and improved results across various platforms. It's best for medium to large businesses already leveraging a data warehouse.
Hightouch connects to your data warehouse and allows you to sync customer data with over 200 marketing tools, including email and advertising platforms. This broad range of integrations empowers marketing teams to activate data across their entire tech stack.
How does Hightouch integrate with other tools?
Hightouch connects to your data warehouse and allows you to sync customer data with over 200 marketing tools, including email and advertising platforms. This broad range of integrations empowers marketing teams to activate data across their entire tech stack.
We find that Hightouch's main competitors include Census, RudderStack, and Segment. These platforms offer similar data integration and activation capabilities for marketing teams. Another competitor is DinMo which focuses on unified data, predictions, and personalized campaigns.
What the main competitors of Hightouch?
We find that Hightouch's main competitors include Census, RudderStack, and Segment. These platforms offer similar data integration and activation capabilities for marketing teams. Another competitor is DinMo which focuses on unified data, predictions, and personalized campaigns.
Yes, Hightouch is a legitimate platform. With strong ratings on G2 and Glassdoor and positive growth trends, we find Hightouch to be a safe and reliable choice for data activation. However, be aware of potential issues with complex pricing and occasional bugs.
Is Hightouch legit?
Yes, Hightouch is a legitimate platform. With strong ratings on G2 and Glassdoor and positive growth trends, we find Hightouch to be a safe and reliable choice for data activation. However, be aware of potential issues with complex pricing and occasional bugs.
I'm sorry, but pricing information for Hightouch is not available at this time. We recommend checking their website directly for the most up-to-date details.
How much does Hightouch cost?
I'm sorry, but pricing information for Hightouch is not available at this time. We recommend checking their website directly for the most up-to-date details.
We find that Hightouch's customer service is generally considered excellent. Users frequently praise the responsiveness and helpfulness of the support team, particularly their availability via Slack. While some users have experienced minor issues, support has been quick to address and resolve them.
Is Hightouch customer service good?
We find that Hightouch's customer service is generally considered excellent. Users frequently praise the responsiveness and helpfulness of the support team, particularly their availability via Slack. While some users have experienced minor issues, support has been quick to address and resolve them.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.