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Hightouch description
Hightouch is a platform that helps marketing teams use their company data more effectively. It works by connecting to your existing data warehouse and letting you send customized groups of customer data to over 200 other marketing tools, like email and advertising platforms. This helps marketers create more targeted campaigns, personalize messages, and ultimately get better results. Hightouch emphasizes ease of use, so marketers can access and utilize data without needing to code.
Who is using Hightouch?
Who is Hightouch best for
Hightouch empowers marketing teams to leverage their customer data effectively. It connects to your data warehouse, enabling you to send customized data segments to over 200 marketing tools. Users praise its intuitive interface and seamless integrations, while some note occasional slow syncs and complex pricing. Ideal for mid-size to large companies wanting to improve targeted campaigns and personalize customer experiences.
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Best for medium to large businesses seeking to activate customer data.
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Suitable for various industries, especially those focused on targeted marketing.
Hightouch features
| Supported Hightouch offers real-time synchronization via Streaming Reverse ETL. |
| Supported Hightouch supports personalized customer journeys with its Journeys feature and AI Decisioning for enhanced personalization. |
| Supported Hightouch supports targeted audience engagement by enabling audience segmentation, analysis, and activation across various platforms. |
| Supported Hightouch integrates with various data warehouses, allowing data synchronization with SaaS tools. |
| Supported Hightouch offers pre-built connectors for many applications, simplifying integration. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Hightouch reviews
We've summarised 359 Hightouch reviews (Hightouch G2 reviews) and summarised the main points below.
- Intuitive interface praised for ease of use and setup.
- Seamless integration with data warehouses like Snowflake.
- Wide range of destinations supported, expanding data activation options.
- Excellent and responsive customer support via Slack and other channels.
- Syncs can be slow, impacting workflows.
- Occasional bugs and unexpected errors require attention.
- Complex pricing model can be difficult to understand and estimate.
- Limited transformation capabilities within the tool itself.
Hightouch pricing
The commentary is based on 48 reviews from Hightouch G2 reviews.
Hightouch's pricing model is generally considered favorable, especially for smaller use cases and initial setup, with a generous free plan. However, some users find the pricing can become expensive as data volume and destination needs scale, particularly for larger organizations or complex syncing scenarios. A per-destination pricing model is used.
Users sentiment
See the Hightouch pricing page.
Hightouch alternatives
RudderStackMore focused on collecting and activating customer data. Has broader data privacy compliance features. Has a free plan, but is growing slower and showing declining employee growth. Users report a steeper learning curve and potential performance challenges with high data volumes. A better Hightouch alternative for comprehensive customer data management.Read more
FaradayMore focused on predictive analytics for marketing and sales. Has slower momentum and lower user ratings than Hightouch, a Hightouch competitor and alternative.Read more
hightouch vs SegmentBetter for established businesses with greater budgets. Wider industry applicability. Has a larger user base but is growing slower. More pre-built integrations but more complex user interface. Lower ratings. A Segment alternative, competitor.Read more
IntegrateIntegrate has slower growth and lower user ratings. It focuses on lead management and campaign organization for enterprise marketing teams, particularly those using Marketo. It lacks real-time data synchronization capabilities.Read more
Brevo Transactional EmailBetter for sending transactional emails like order confirmations and password resets. Easier to use, with a user-friendly interface and helpful support. More affordable, with a free plan available.Read more
LookerBetter for reporting and dashboarding for business intelligence. Broader industry applicability. A Looker alternative for data activation and syncing to marketing platforms.Read more
Hightouch FAQ
What is Hightouch and what does Hightouch do?
Hightouch is a reverse ETL platform that syncs data from your warehouse to 200+ marketing & sales tools. This empowers marketing teams to create highly targeted campaigns and personalized customer journeys without needing to code. It offers real-time data synchronization and pre-built connectors for easy integration.
How does Hightouch integrate with other tools?
Hightouch integrates with over 200 marketing and sales tools, including advertising platforms and email marketing software, through pre-built connectors. It connects directly to your data warehouse, enabling seamless data synchronization for targeted campaigns and personalized messaging.
What the main competitors of Hightouch?
Top Hightouch competitors include Census, Segment, and Integrate. These alternatives offer similar data integration and activation capabilities, catering to businesses seeking robust data-driven marketing solutions. Consider Supermetrics and Inflection.io for specialized reporting and product-led growth automation, respectively.
Is Hightouch legit?
Hightouch is a legitimate platform trusted by many users for data activation. It offers seamless data warehouse integration and boasts a user-friendly interface. While some users mention slow syncs and complex pricing, positive reviews highlight excellent customer support and broad integration options.
How much does Hightouch cost?
Hightouch doesn't publicly disclose pricing information. For product pricing details, it's recommended to contact their sales team directly. This allows for personalized quotes based on your specific needs and use case.
Is Hightouch customer service good?
Based on user reviews, Hightouch customer service is excellent and highly responsive. Users consistently praise the helpful and knowledgeable support team, particularly their quick responses and availability via Slack. While some documentation gaps exist, the support team readily assists with any questions or issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.