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Ratings
Segment description
Segment is a customer data platform (CDP) that helps businesses understand their customers better. It gathers customer data from various sources, cleans it up, and makes it usable for analysis and marketing. This allows businesses to personalize customer experiences, improve ad targeting, and measure the effectiveness of their marketing campaigns. Segment is suitable for medium to large businesses across various industries wanting to use their customer data more effectively.
Who is Segment best for
Segment is a customer data platform (CDP) that empowers businesses to harness their customer data effectively. By centralizing data from various sources, Segment provides a unified view of customer interactions, enabling personalized experiences and targeted campaigns. Users praise its ease of use and valuable insights, while some note the cost and UI complexity as drawbacks. Segment is best suited for medium to large businesses in e-commerce, software, IT, and telecommunications seeking to optimize their customer data strategies.
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Best fit for medium to large businesses.
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Ideal for E-commerce, Software, IT, and Telecommunications.
Segment features
| Supported Segment offers customer journey analytics with actionable insights and visualizations. |
| Supported Segment supports real-time data updates, enabling timely business decisions. |
| Supported Segment centralizes first-party data to provide a unified view of customer interactions. |
| Supported Segment indirectly supports a 360° customer view by unifying customer data from various sources. |
| Supported Segment unifies customer data from various touchpoints, enabling personalized interactions. |
| Supported Segment uses AI to predict user behavior and create segments based on likelihood to perform actions. |
| Supported Segment creates unified customer profiles for personalized messaging and targeted campaigns. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Segment reviews
We've summarised 552 Segment reviews (Segment TrustPilot reviews and Segment G2 reviews) and summarised the main points below.
- Easy to use and implement, especially for existing software and company dynamics.
- Helpful customer support, both before and after implementation.
- Simple integration with existing software.
- Provides valuable insights into customer data and behavior.
- The cost can make this software prohibitive for smaller companies.
- Personas feature requires an additional purchase.
- Difficult to understand the success/failure rate for event delivery.
- UI can be confusing to navigate, especially around tracking plans.
Segment pricing
The commentary is based on 54 reviews from Segment G2 reviews.
Segment's pricing is generally considered expensive, especially for smaller businesses or startups with limited budgets. While some reviewers find the cost justifiable for the features and integrations offered, others express concerns about the high price, particularly for growing data volumes and add-on features like Personas. Careful planning and budgeting are essential to avoid unexpected costs.
Users sentiment
See the Segment pricing page.
Segment alternatives
RudderStackRudderStack is growing faster and has better ratings. It offers a free plan and transparent pricing. Users praise its data warehouse-centric approach, real-time processing, and excellent customer support. However, some users mention a steeper learning curve and limited role-based access control.Read more
Customer.ioMore focused on personalized messaging and engagement. Better for Finance, Banking & Insurance, Media & Entertainment, and Marketing & Advertising. Has faster employee growth and higher ratings. Pricier with a negative pricing sentiment.Read more
Heap | by ContentsquareBetter for understanding online customer journeys, providing session replays, and identifying areas for improvement on websites and apps. Caters to a wider range of business sizes and has more momentum. A Heap | by Contentsquare alternative and competitor.Read more
FivetranBetter for data integration and ETL processes. Wider range of pre-built connectors. Has faster website traffic growth and LinkedIn employee growth. More positive reviews on G2 and Capterra. Easier to use and implement, but more expensive.Read more
PortableBetter for small businesses and offers fixed-fee pricing. Serves a wider range of company sizes as a Segment competitor. Focuses on ETL, offering extensive pre-built connectors for various data sources. A strong Segment alternative for simpler data pipeline management.Read more
SegmentStreamMore focused on marketing budget optimization and ROI analysis. Has grown faster in website traffic. A SegmentStream alternative for budget allocation.Read more
Segment FAQ
What is Segment and what does Segment do?
Segment is a customer data platform (CDP) that collects, cleans, and activates customer data from various sources. It helps businesses personalize customer experiences, improve ad targeting, and measure marketing campaign effectiveness. It's ideal for medium to large businesses seeking data-driven insights.
How does Segment integrate with other tools?
Segment integrates with a wide range of tools, offering seamless data transfer to marketing automation platforms, analytics services, CRMs, and data warehouses. This allows businesses to activate their customer data effectively for personalized campaigns, detailed analysis, and improved decision-making.
What the main competitors of Segment?
Top Segment alternatives include Hightouch, Heap, SegmentStream, mParticle, Tealium, and Census. These competitors offer similar customer data platform (CDP) functionalities, such as data collection, analysis, and activation for targeted marketing and personalized customer experiences.
Is Segment legit?
Yes, Segment is a legitimate customer data platform (CDP). It's known for easy implementation and helpful customer support. However, some users find the cost high and the UI complex. For more info, research "is Segment safe".
How much does Segment cost?
I couldn't find pricing details for Segment. For the most current pricing information, it's best to check Segment's official website or contact their sales team. This will ensure you have the latest details for evaluating if the product is worth the cost.
Is Segment customer service good?
Segment's customer support receives positive feedback, with users highlighting helpful and responsive service both before and after implementation. However, some users have reported needing to contact support for even minor issues, and others mention difficulty deciphering error messages without technical assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.