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Shopware

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Company health

Employee growth
4% increase in the last year
Web traffic
10% decrease in the last quarter
Financing
November 2021 - $100M

Ratings

G2
3.9/5
(141)
Capterra
4.4/5
(20)
TrustPilot
1.3/5
(7)
Glassdoor
4.3/5
(11)

Shopware description

Shopware is a flexible e-commerce platform designed for mid-sized and larger businesses. It allows you to manage your online store, personalize shopping experiences, and scale your business. Shopware is open-source, meaning you can customize it extensively. It's known for its user-friendliness and focus on automation, helping you streamline operations. Shopware is a global company with a strong presence in Europe and a growing footprint in North America.


What companies are using Shopware?

ARMEDANGELS is using Shopware
ARMEDANGELS
Smart is using Shopware
Smart
Fleurop is using Shopware
Fleurop
KoRo is using Shopware
KoRo
Virgin Active is using Shopware
Virgin Active
Zapier is used by ARMEDANGELS, Smart, Fleurop, KoRo, Virgin Active.

Who is Shopware best for

Shopware is a robust e-commerce platform ideal for mid-sized and larger businesses seeking flexibility and customization. Its modern interface, praised by users for ease of use, combined with extensive automation features, makes it well-suited for companies in retail, consumer goods, or software. However, potential users should be aware of the mixed reviews regarding plugin costs and customer support.

  • Best for mid-sized to large businesses.

  • Ideal for retail, consumer goods, and B2B/B2C software companies.


Shopware features

Type in the name of the feature or in your own words tell us what you need
Supported

Shopware supports D2C webshops via multiple sales channels, CMS integrations, and SEO preservation.

Supported

Shopware's Flow Builder automates workflows, reducing manual effort and improving efficiency.

Supported

Shopware offers a scalable architecture suitable for growing businesses.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-0.86

Customer Service

Rather positive
+0.37

Ease of Use

Rather positive
+0.66

Reliability and Performance

Neutral
+0.03

Ease of Implementation

Neutral
+0.11

Scalability

Rather positive
+0.54

Shopware reviews

We've summarised 167 Shopware reviews (Shopware TrustPilot reviews, Shopware Capterra reviews and Shopware G2 reviews) and summarised the main points below.

Pros of Shopware
  • Shopware 6 offers a modern and user-friendly interface that is easy to navigate.
  • Highly customizable with a vast library of plugins and themes available.
  • Strong and active community providing support and resources.
  • Excellent performance and fast loading speeds.
  • API-first approach allows for seamless integrations with other systems.
Cons of Shopware
  • Many plugins for basic features require extra costs, adding up to expensive overall costs.
  • Shopware 6 lacks some essential features from Shopware 5, requiring paid plugins to regain functionality.
  • The new subscription model for plugins is significantly more expensive than the previous one-time purchase model.
  • The forced migration to Shopware 6 and its subscription model is frustrating for users happy with Shopware 5.
  • Customer support can be slow and unresponsive, with ticket resolution times sometimes exceeding a month.

Shopware pricing

The commentary is based on 57 reviews from Shopware Capterra reviews, Shopware G2 reviews and Shopware TrustPilot reviews.

Shopware's pricing is a mixed bag. While a free community edition exists, many find the paid plugins and subscription model for the professional editions expensive, especially for small businesses. Some reviewers feel the cost has risen dramatically with Shopware 6, impacting the value proposition despite the robust features.

Users sentiment

Strongly negative
-0.86

See the Shopware pricing page.

  • Shopware has a free plan.

Rise

€600 per month

The base plan offering basic features and support. Best for businesses starting out with ecommerce.

Evolve

Custom

Offers advanced features and support for businesses looking to accelerate their growth.

Beyond

Custom

The most comprehensive plan with premium features and support for established businesses.


Shopware alternatives

  • Logo of BigCommerce
    BigCommerce
    Better for businesses of all sizes, including smaller businesses seeking growth. Wider industry applicability, especially in manufacturing, healthcare, and consumer goods. Has more website traffic momentum. More focused on team collaboration, flexible payments, and multi-brand expansion.
    Read more
  • Logo of Salesforce Commerce for B2C
    Salesforce Commerce for B2C
    Better for small businesses. Wider industry applicability. Has more momentum. More integrations with Salesforce products. Users report a steeper learning curve.
    Read more
  • Logo of SAP Commerce Cloud
    SAP Commerce Cloud
    Better for enterprise customers with complex needs. More suitable for Healthcare, Pharma, E-commerce, Retail, Consumer Goods, Marketing, and Automotive industries. Less user-friendly and potentially more expensive.
    Read more
  • Logo of Shopify
    Shopify
    Better suited for users seeking an easier setup and broader industry applicability. Has significantly more momentum based on employee growth. More affordable entry-level pricing may appeal to smaller businesses. Simpler user interface but with more limited customization options for experienced users. A Shopware alternative and competitor for businesses prioritizing ease of use over advanced features.
    Read more
  • Logo of commercetools
    commercetools
    Better suited for larger enterprises and those with complex or evolving needs. Has stronger momentum in terms of website traffic and employee growth. A strong Shopware competitor for customizable and scalable solutions.
    Read more
  • Logo of Adobe Commerce (formerly Magento Commerce)
    Adobe Commerce (formerly Magento Commerce)
    Better suited for businesses with complex needs or multiple brands. Has broader industry applicability. Growing faster than Shopware. More established, with a much larger user base.
    Read more

Shopware FAQ

  • What is Shopware and what does Shopware do?

    Shopware is an open-source e-commerce platform ideal for mid-sized and larger businesses. It offers flexible customization, personalized shopping experiences, and features like D2C webshops and workflow automation. While praised for its modern interface and active community, some users find its plugin pricing model expensive.

  • How does Shopware integrate with other tools?

    Shopware integrates with other systems through its API-first approach. This allows for seamless connections with various tools and platforms, extending its core e-commerce functionalities and enabling workflow automation. However, users note that many integrations require paid plugins, which can increase overall costs.

  • What the main competitors of Shopware?

    Shopware's top competitors include Shopify, BigCommerce, Salesforce Commerce Cloud (both B2B and B2C), and other e-commerce platforms catering to similar business sizes and needs. These alternatives offer various features, pricing models, and customization options.

  • Is Shopware legit?

    Shopware is a legitimate and safe e-commerce platform. It's known for its flexibility and open-source nature, offering extensive customization options. However, users have noted concerns about the cost of plugins and customer support responsiveness.

  • How much does Shopware cost?

    Shopware pricing includes a free Community Edition, a Rise plan at €600/month, and custom-priced Evolve and Beyond plans for growing and established businesses. Is Shopware worth it? It depends on your business needs and budget.

  • Is Shopware customer service good?

    Shopware customer service receives mixed reviews. While some users praise the helpful and responsive support, others report slow response times and unresolved issues. Several reviewers mention positive experiences with the support team's communication and solution-oriented approach. However, some have experienced difficulties with the ticketing system and prolonged resolution times.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.