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commercetools description
commercetools is a cloud-based, headless e-commerce platform that allows businesses to create customized shopping experiences across any digital channel. Their API-first approach offers flexibility and scalability for your online store, whether you're a large enterprise or just starting out. commercetools is recognized as a leader in the e-commerce space by top industry analysts, making them a trusted choice for businesses looking to modernize their online presence.
What companies are using commercetools?
Who is commercetools best for
commercetools is a cloud-based, headless ecommerce platform ideal for mid-size and large businesses. Its API-first approach and MACH architecture offer flexibility and scalability. Users praise its fast and stable APIs, flexible data model, and excellent customer support. However, some have noted limitations in promotion functionality and dashboard performance. commercetools is a robust solution for businesses seeking a customizable and modern ecommerce platform.
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Best fit for medium to large businesses (101+ employees) seeking scalable solutions.
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Ideal for ecommerce, retail, and manufacturing businesses.
commercetools features
| Supported Commercetools supports multichannel selling including social media and mobile commerce. |
| Supported Commercetools supports D2C webshops, allowing businesses to sell across various channels from one backend and integrate with their preferred CMS. |
| Supported Commercetools uses MACH architecture and microservices to provide a fully modular platform. |
| Supported Commercetools supports multi-storefront management with centralized product and customer data, and order processing. |
| Supported Commercetools is cloud-native and supports hybrid environments via its API. |
commercetools reviews
We've summarised 30 commercetools reviews (commercetools Capterra reviews and commercetools G2 reviews) and summarised the main points below.
- Fast and stable APIs.
- Flexible data model and customizability.
- Excellent customer support.
- Easy integration with event buses and third-party systems.
- MACH architecture and headless approach.
- Limited promotion and discount functionality.
- Merchant Center dashboard performance issues.
- Lack of geo-redundancy.
- Discrepancies between REST and GraphQL APIs.
commercetools alternatives
Salesforce Commerce for B2CBetter for small businesses and those seeking prebuilt integrations and website builder tools. Has broader industry applicability but exhibits slower growth. Users highlight its versatility and comprehensive features, but note complexity and occasional performance issues. A strong commercetools competitor for established businesses.Read more
Elastic PathBetter for large businesses with complex needs and custom integrations. Has strong API and microservice architecture. Grows faster in website traffic but has declining employee growth. More difficult to use and customize than commercetools. Consider this commercetools competitor if you need advanced B2B2C features.Read more
ShopwareBetter for small businesses and those in finance, consumer goods, automotive, or marketing. Open-source and known for user-friendliness and automation. A commercetools competitor growing slower with a smaller community.Read more
Spryker Cloud Commerce OSBetter for B2B, marketplaces, and complex e-commerce needs. Is growing faster in terms of website traffic but slower in employee growth. Users highlight the modular architecture and strong APIs but note a steeper learning curve and complex setup as commercetools alternatives.Read more
Shopify PlusBetter suited for broader industry applications. Has significantly more momentum in terms of employee growth. More user-friendly setup, extensive integrations, and strong customer support, but costly with limited native features. A strong Shopify Plus alternative for high-revenue businesses.Read more
Adobe Commerce (formerly Magento Commerce)Better fit for a wider range of industries. Has more established brand recognition and broader community support. Is growing faster in terms of web traffic but slower in terms of employee growth.Read more
commercetools FAQ
What is commercetools and what does commercetools do?
commercetools is a cloud-native, headless commerce platform offering businesses a flexible and scalable way to create unique shopping experiences across all digital touchpoints. Its API-first approach and MACH architecture enable seamless integrations and customizations for B2B and B2C companies seeking a modern e-commerce solution.
How does commercetools integrate with other tools?
commercetools, with its API-first approach, seamlessly integrates with various tools and systems. Its modular architecture and headless design allow for flexible connections with CRM, PIM, CMS, and other third-party applications, giving businesses greater control over their tech stack.
What the main competitors of commercetools?
Top alternatives to commercetools include Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce (Magento), Elastic Path, and Spryker. These platforms offer similar features for building and managing online stores, catering to various business sizes and complexities. Some competitors specialize in B2B or offer open-source flexibility.
Is commercetools legit?
Yes, commercetools is a legitimate and safe e-commerce platform. It's recognized as an industry leader, trusted by many businesses for its flexible and scalable API-first approach. Users appreciate its fast, stable APIs and customizability. Consider commercetools if you need a robust and adaptable e-commerce solution.
How much does commercetools cost?
Unfortunately, commercetools doesn't publicly disclose pricing details. For specific product pricing and to determine if commercetools is worth the investment for your needs, contacting their sales team directly is recommended.
Is commercetools customer service good?
Customers generally praise commercetools for its excellent customer support, readily available and knowledgeable team, and quick response times. However, some have noted that the Merchant Center dashboard can be slow and buggy, impacting the administrative experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.