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Sendlane description
Sendlane is a marketing platform designed for e-commerce businesses that want to streamline their digital outreach. It combines email and SMS campaigns with customer behavior data to automate personalized messages, collect product reviews, and ultimately boost sales and customer loyalty. Sendlane is especially powerful for analyzing customer information to tailor marketing efforts.
Who is Sendlane best for
Sendlane is an email and SMS marketing platform built for e-commerce businesses. Users love its intuitive interface, excellent customer support, and powerful automation. However, some find the dashboard overwhelming and dislike the limited third-party integrations. If your business prioritizes email deliverability and personalized messaging, Sendlane is worth considering.
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Best for small businesses.
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Ideal for e-commerce businesses.
Sendlane features
| Supported Sendlane allows targeted email campaigns based on customer data, behavior, and preferences. |
| Supported Sendlane supports automated personalized messaging for email and SMS, using triggers and logic. |
| Supported Sendlane offers automated review collection through integrations and a native module. |
| Supported Sendlane supports sending and receiving text messages for marketing, alerts, and two-way conversations. |
| Supported Sendlane supports branded emails for audience engagement via its email marketing features. |
| Supported Sendlane allows automated emails based on triggers and subscriber behavior. |
| Supported Sendlane supports automated SMS messages for abandoned carts, shipping, and promotions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Sendlane reviews
We've summarised 75 Sendlane reviews (Sendlane TrustPilot reviews and Sendlane G2 reviews) and summarised the main points below.
- Highly praised customer support, known for responsiveness and helpfulness.
- Intuitive and user-friendly interface, making it easy to learn and navigate.
- Strong email deliverability, leading to higher open and click-through rates.
- Powerful automation features, including deep segmentation and personalized workflows.
- Excellent for ecommerce businesses, with features like abandoned cart recovery and revenue tracking.
- Limited third-party integrations outside of core ecommerce platforms.
- Email signature feature needs to be geographically consistent.
- Occasional email builder bugs reported.
- Some users find the dashboard overwhelming.
- Manual contact imports require review and can be slow, especially with certain platforms like Zoom.
Sendlane pricing
The commentary is based on 13 reviews from Sendlane G2 reviews.
Reviewers consistently praise Sendlane's pricing, highlighting its affordability and excellent value compared to competitors like Klaviyo. Many appreciate its robust features and exceptional customer support at a competitive price point, making it a cost-effective email marketing solution. One reviewer even mentioned saving $24,000 annually by consolidating apps with Sendlane.
Users sentiment
Sendlane alternatives
BirdeyeBetter for multi-location businesses and various industries including Healthcare, Finance, Retail, and Legal. Has broader social media integration. A Sendlane alternative and competitor, Birdeye is growing faster. Users praise the AI-powered review responses and ease of use. However, some find the pricing less transparent.Read more
ConvertedinBetter fit for mid-sized companies. Has more momentum based on website traffic data.Read more
Mailchimp All-in-One Marketing PlatformBetter for larger companies and diverse industries. Has broader integrations. More established, with significantly more users and growing faster.Read more
HubSpot Marketing HubBetter for larger organizations and diverse industries. A strong Sendlane alternative for inbound marketing and lead generation. Provides broader integrations but pricing is less transparent. Has more momentum.Read more
ActiveCampaignBetter fit for larger organizations and diverse industries. Offers CRM and sales automation features. More integrations. Has more momentum based on user reviews and employee growth. Sendlane alternative; Sendlane competitor.Read more
eSputnikBetter implementation process. Has more momentum based on employee growth and web traffic. Broader omnichannel communication features. More positive user reviews on Trustpilot.Read more
Sendlane FAQ
What is Sendlane and what does Sendlane do?
Sendlane is an email and SMS marketing platform built for e-commerce. It leverages customer behavior data to automate personalized messaging, boost sales, and improve customer loyalty. It features email automation, SMS marketing, and review collection tools.
How does Sendlane integrate with other tools?
Sendlane offers several key integrations designed for e-commerce, including Shopify, WooCommerce, and Recharge. It also integrates with popular tools like Zapier, allowing connections to a broader range of platforms. However, some users note limitations in third-party integrations outside of core e-commerce platforms.
What the main competitors of Sendlane?
Top Sendlane alternatives include ActiveCampaign, HubSpot Marketing Hub, Mailchimp, and Klaviyo. These competitors offer similar email and SMS marketing automation features, catering to e-commerce businesses seeking enhanced customer engagement and sales growth.
Is Sendlane legit?
Yes, Sendlane is a legitimate email and SMS marketing platform. It's known for its user-friendly interface, robust automation, and excellent customer support. However, some users have noted limited third-party integrations and occasional bugs. Consider exploring alternatives if these are critical for your business.
How much does Sendlane cost?
I couldn't find pricing details for Sendlane. For the most current pricing information, it's best to check their official website or contact their sales team.
Is Sendlane customer service good?
Based on user reviews, Sendlane's customer service is consistently praised as excellent, responsive, and helpful. Users highlight the quick and effective support, readily available resources, and a team dedicated to user success. Some even mention direct interaction with the CEO for strategic discussions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.