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Salesforce Marketing Cloud Account Engagement description
Salesforce Marketing Cloud Account Engagement is a marketing automation platform for mid-sized to large businesses. It helps marketing and sales teams work together to find and convert leads into customers. The platform offers tools for email marketing, lead management, and reporting. What makes it unique is its integration with Salesforce's CRM, providing a complete view of each customer. This integration, combined with AI-powered insights and automation, enables businesses to target the right prospects, personalize customer interactions, and ultimately drive more sales.
Who is Salesforce Marketing Cloud Account Engagement best for
Salesforce Marketing Cloud Account Engagement is a marketing automation platform best for mid-sized to large businesses. It streamlines marketing and sales efforts through tools like email marketing, lead management, and reporting. Users praise its comprehensive B2B features and seamless Salesforce integration (when it works). However, some find the email builder and reporting features difficult and the pricing high. It's ideal for enhancing customer interactions and driving sales.
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Best fit for mid-sized to large businesses seeking enhanced sales and marketing alignment.
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Ideal for B2B industries like Software, IT, Marketing, and Advertising.
Salesforce Marketing Cloud Account Engagement features
| Supported Account Engagement allows sending branded emails for targeted campaigns. |
| Supported Account Engagement integrates with Salesforce CRM using the Data Cloud connector. |
| Supported Account Engagement leverages Einstein AI to provide insights for decision-making. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Salesforce Marketing Cloud Account Engagement reviews
We've summarised 2371 Salesforce Marketing Cloud Account Engagement reviews (Salesforce Marketing Cloud Account Engagement G2 reviews) and summarised the main points below.
- Excellent lead management and scoring
- Easy campaign setup and automation
- Seamless integration with Salesforce CRM (when working)
- Comprehensive B2B marketing features
- Engagement Studio for drip campaigns
- Difficult to use email builder
- Limited reporting features
- Confusing integration with Salesforce
- Occasional performance lags and glitches
- High cost, especially for add-ons
Salesforce Marketing Cloud Account Engagement pricing
The commentary is based on 136 reviews from Salesforce Marketing Cloud Account Engagement G2 reviews.
Reviewers generally find Salesforce Marketing Cloud Account Engagement pricing expensive, especially for smaller businesses. Some note hidden costs like file storage limits and the need to purchase add-ons for full functionality, like dedicated IP addresses and better reporting. However, some find the pricing reasonable considering its robust features and integration with Salesforce.
Users sentiment
See the Salesforce Marketing Cloud Account Engagement pricing page.
Salesforce Marketing Cloud Account Engagement alternatives
salesforce-marketing-cloud-account-engagement vs HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry fit. Has more momentum based on LinkedIn employee growth. A Salesforce Marketing Cloud Account Engagement competitor and alternative.Read more
6sense Revenue AI for MarketingBetter for identifying potential buyers showing early purchase intent. More focused on mid-sized B2B companies. Negative pricing sentiment. Data accuracy and CRM integration issues reported by users.Read more
Act-OnBetter fit for industries like Healthcare, Finance, and E-commerce. Website traffic is growing faster, but employee count is shrinking. Lower ratings and some users find the interface dated and the email builder limiting.Read more
ActiveCampaignBetter fit for smaller businesses. Has broader industry applicability. Growing faster than Salesforce Marketing Cloud Account Engagement. A Salesforce Marketing Cloud Account Engagement competitor and alternative.Read more
Regie.aiMore focused on sales outreach automation and AI-powered content generation. Better fit for Software, IT, and Telecommunications companies but less suitable for Finance, Banking, Insurance, Manufacturing, Transportation, Logistics and Professional Services. Has significantly more momentum but less user reviews.Read more
OverloopBetter for smaller businesses focused on outbound sales. Offers LinkedIn outreach and phone call scheduling. Users love the easy-to-use interface and LinkedIn integration. Some users mention lower than expected email finding rates and limited email credits.Read more
Salesforce Marketing Cloud Account Engagement FAQ
What is Salesforce Marketing Cloud Account Engagement and what does Salesforce Marketing Cloud Account Engagement do?
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation platform. It empowers marketing and sales alignment by automating tasks, nurturing leads, and personalizing customer journeys. Key features include email marketing, lead management, and seamless Salesforce CRM integration.
How does Salesforce Marketing Cloud Account Engagement integrate with other tools?
Salesforce Marketing Cloud Account Engagement integrates with Salesforce CRM using Data Cloud, providing a unified view of customer data. It also connects with other sales and marketing tools, though specific integrations are not detailed in available resources. For a comprehensive list, consulting Salesforce directly is recommended.
What the main competitors of Salesforce Marketing Cloud Account Engagement?
Top alternatives to Salesforce Marketing Cloud Account Engagement include HubSpot Marketing Hub, Act-On, and ActiveCampaign. These competitors offer similar marketing automation features, often with varying strengths in areas like inbound marketing, B2B focus, or broader integrations.
Is Salesforce Marketing Cloud Account Engagement legit?
Yes, Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a legitimate marketing automation platform from Salesforce. It's a safe and widely used B2B marketing solution known for its lead management, email marketing, and Salesforce CRM integration. However, some users find the platform complex and expensive.
How much does Salesforce Marketing Cloud Account Engagement cost?
I cannot find pricing details for Salesforce Marketing Cloud Account Engagement. Contact Salesforce directly to determine if the product and its features are worth the investment for your business.
Is Salesforce Marketing Cloud Account Engagement customer service good?
Customer service reviews for Salesforce Marketing Cloud Account Engagement are mixed. While some users praise the helpfulness and responsiveness of the support team, especially with the higher-tier plans, others express frustration with slow response times, difficulty accessing support, and unhelpful guidance. A significant number of users mention the lack of readily available support unless a premium support package is purchased.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.