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Company health
Ratings
RedEye description
RedEye is a UK-based marketing automation platform designed for mid-sized to large B2C companies. It helps businesses understand customer behavior, personalize marketing messages across multiple channels like email and SMS, and improve customer retention. RedEye prides itself on providing strong customer support and using AI to predict customer behavior and campaign effectiveness.
Who is RedEye best for
RedEye is a UK-based marketing automation platform ideal for mid-sized to large B2C businesses seeking personalized messaging and improved customer retention. Users praise RedEye's excellent customer support and data-driven insights. However, some find the platform glitchy and the interface outdated. RedEye offers tiered pricing starting at £1,000 per month.
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Best fit for medium to large B2C companies.
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No industry fit data available.
RedEye features
| Supported RedEye supports automated personalized messaging across multiple channels using AI. |
| Supported RedEye supports cross-channel campaigns across email, SMS, and other channels. |
| Supported RedEye supports creating and sending targeted email campaigns to nurture leads and engage customers. |
| Supported RedEye uses AI to predict and segment users based on likelihood to perform certain actions. |
| Supported RedEye automates email marketing and campaign management, with some social media integration. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
RedEye reviews
We've summarised 79 RedEye reviews (RedEye G2 reviews) and summarised the main points below.
- Excellent and responsive customer support, always available to help.
- Strong focus on data and customer insights, enabling personalized messaging.
- Effective email delivery, with good deliverability to all domains.
- Easy campaign setup and scheduling, with a user-friendly campaign builder.
- Good reporting capabilities for tracking campaign performance.
- The platform can be glitchy and slow, with reports loading slowly and occasional freezing.
- Emails sometimes don't autosave in the builder, leading to lost work.
- Limited control over sending speed and domain segmentation for bulk email.
- The user interface feels outdated and clunky, especially for folder management and dynamic content.
- Some advanced features and integrations come at an extra cost.
RedEye pricing
The commentary is based on 4 reviews from RedEye G2 reviews.
RedEye's pricing is generally viewed as cost-effective. However, some users mention additional costs for extra features and support. While the core platform offers value, potential users should be aware of potential upcharges for advanced functionalities.
Users sentiment
See the RedEye pricing page.
Essentials
Perfect for those with simple data set-ups & want a plug-&-play package to drive their marketing automation with better personalisation.
Elevate
Ideal for those businesses needing an extra level of expertise & platform support and those wanting to use AI to it’s full potential.
Advanced
Advanced provides ultimate flexibility for those businesses who require a more custom built platform to suit their requirements.
RedEye alternatives
Force24Better fit for B2B focused businesses, especially in recruitment, marketing, professional services, or charities. Force24 has more momentum as a RedEye alternative.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Caters to businesses of all sizes. Has broader industry applicability. Growing faster than RedEye. More user reviews available.Read more
Brevo Transactional EmailBetter for transactional emails like receipts and password resets. More affordable, with a free plan available. Easier to use, with a simpler interface. Praised for helpful customer support.Read more
CordialBetter customer support. Has more momentum based on employee growth and website traffic.Read more
Mailchimp All-in-One Marketing PlatformBetter for smaller businesses. Wider industry applicability. Has more momentum. A Mailchimp alternative and competitor.Read more
Brevo Marketing PlatformBetter suited for businesses seeking integrated CRM and marketing tools, and offers SMS, WhatsApp campaigns, and live chat. More affordable, with a free plan available. Rated higher by users.Read more
RedEye FAQ
What is RedEye and what does RedEye do?
RedEye is a UK-based marketing automation platform for mid-sized to large B2C companies. It uses AI to personalize messaging across channels like email and SMS, predict customer behavior, and improve customer retention. RedEye is known for its excellent customer support and focus on data-driven insights.
How does RedEye integrate with other tools?
RedEye integrates with other tools through its open API and pre-built connectors, though some integrations may require the Advanced pricing tier. It offers some social media integration and connections with popular CRM platforms. More details on specific integrations are limited.
What the main competitors of RedEye?
Alternatives to RedEye include HubSpot Marketing Hub, Force24 (another UK-based option), and Mailchimp. Other competitors are Constant Contact, eSputnik, and Leadfox, each offering various marketing automation and email marketing solutions.
Is RedEye legit?
Yes, RedEye is a legitimate marketing automation platform. User reviews highlight excellent customer support and effective email delivery. While some users mention occasional glitches and an outdated interface, RedEye is generally considered safe and reliable for marketing automation.
How much does RedEye cost?
RedEye pricing includes three plans: Essentials at £1,000/month, Elevate at £1,500/month, and Advanced with custom pricing for more complex needs. Is RedEye worth it? Consider the add-ons like AI-driven reporting and professional services to determine if the product pricing aligns with your business value.
Is RedEye customer service good?
RedEye's customer service receives positive feedback. Users praise the readily available, helpful, and knowledgeable support team. They appreciate the attentive service from onboarding through daily operations, highlighting RedEye's commitment to customer success.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.