Last updated on
Company health
Ratings
Cordial description
Cordial is a marketing automation platform designed for medium to large businesses wanting to improve customer engagement. It combines data management, AI-powered personalization, and cross-channel messaging capabilities within a single platform. This means you can consolidate tools and use your customer data to create personalized experiences across email, SMS, and mobile apps. Cordial promises faster campaign implementation, better return on investment, and ultimately stronger customer relationships.
Who is Cordial best for
Cordial is a robust marketing automation platform ideal for medium to large businesses seeking to elevate customer engagement. Users praise its highly customizable platform, API, and excellent customer support. However, some find the UI/UX unintuitive and experience frequent session timeouts. Its AI-powered personalization and cross-channel messaging capabilities empower businesses to create targeted campaigns and foster stronger customer relationships.
-
Best for medium-sized businesses.
-
Suitable for various industries.
Cordial features
| Supported Cordial supports automated campaigns triggered by customer events or actions. |
| Supported Cordial supports automated SMS messages within its workflows, triggered by events or schedules. |
| Supported Cordial uses AI for personalized messages across channels to improve engagement. |
| Supported Cordial allows personalized messaging across email, SMS, and mobile app, leveraging customer data. |
| Supported Cordial uses AI to automate personalized marketing messages and optimize workflows, improving customer experience. |
| Supported Cordial supports cross-channel campaigns across email, SMS, mobile, and web. Social media requires clarification. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Cordial reviews
We've summarised 49 Cordial reviews (Cordial G2 reviews) and summarised the main points below.
- Highly customizable platform and API, allowing for tailored solutions and integrations.
- Excellent and responsive customer support team provides quick assistance and guidance.
- Fast data queries and exports enable efficient segmentation and analysis.
- Sculpt drag-and-drop editor simplifies email template creation and reduces coding time.
- Powerful automation capabilities streamline workflows and enable personalized messaging across multiple channels.
- Unintuitive UI/UX makes certain tasks difficult, such as pulling reports when testing segments and navigating automations.
- Session timeouts are frequent and disruptive, occurring even during short periods of inactivity.
- Limited out-of-the-box integrations require custom development work for some platforms like Netsuite.
- Smarty coding and technical expertise are needed for advanced features, creating a steep learning curve for non-developers.
- Reporting features could be more robust and customizable, lacking advanced analysis and CSV export options.
Cordial alternatives
HubSpot Marketing HubBetter for businesses seeking broader marketing functionalities beyond email, SMS, and mobile. Suitable for a wider range of industries and integrates with its own CRM. Has more user reviews and a larger community.Read more
NotifyVisitorsBetter for mid-sized businesses focused on sales and engagement. Has faster website traffic growth. Offers web tracking, campaign tracking, and AI-powered insights. Users highlight easy integration, excellent support, and a user-friendly interface, but note limited template customization and potentially high pricing.Read more
Brevo Transactional EmailBetter for transactional emails, not broader marketing automation. Simpler, easier to use, and more affordable for basic email sending. Stronger user ratings and positive reviews for customer support.Read more
AgillicBetter for retail, travel, and entertainment. Easier to use, but has a less intuitive UI/UX and fewer integrations. Has less momentum.Read more
Mailchimp All-in-One Marketing PlatformBetter for growing businesses of all sizes. Has broader industry applicability. More established and has more momentum. Simpler to use with a drag-and-drop editor. Free plan available.Read more
OverloopBetter for sales outreach automation and LinkedIn integration. A Cordial alternative focused on outbound sales processes.Read more
Cordial FAQ
What is Cordial and what does Cordial do?
Cordial is a marketing automation platform that empowers medium to large businesses to personalize customer engagement. It uses AI-driven insights and cross-channel messaging (email, SMS, mobile) to create targeted campaigns and strengthen customer relationships, promising better ROI.
How does Cordial integrate with other tools?
Cordial integrates with various tools through its API and pre-built integrations. It allows for custom integrations to fit unique business needs and connect with platforms like Netsuite, enhancing data flow and automation across systems. This flexibility enables personalized, cross-channel marketing campaigns.
What the main competitors of Cordial?
Cordial competes with marketing automation platforms like HubSpot Marketing Hub, Mailchimp, ActiveCampaign, and eSputnik. These alternatives offer similar features, including email marketing, cross-channel messaging, and AI-powered personalization. Some also provide additional functionalities like CRM and sales automation.
Is Cordial legit?
Cordial is a safe and legitimate marketing automation platform. User reviews praise its customizability and responsive customer support. However, some users find the interface unintuitive and require technical expertise for advanced features.
How much does Cordial cost?
Cordial doesn't publicly disclose pricing information. To get product pricing, you'll need to contact their sales team for a customized quote. This is common for enterprise-level marketing automation platforms.
Is Cordial customer service good?
Cordial's customer service receives overwhelmingly positive feedback. Users consistently praise the helpful, responsive, and knowledgeable support team for their prompt assistance and willingness to go the extra mile. They are seen as a valuable partner and an extension of in-house teams.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.