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Force24 description
Force24 is a UK-based marketing automation platform designed for both B2B and B2C businesses. It helps you nurture leads, personalize communications, and manage multi-channel campaigns, including email. Force24 emphasizes data-driven insights to tailor content and improve results. They offer strong customer support and integrations with popular CRM and social media tools. Force24 is a good fit for mid-sized companies across various sectors, particularly those focused on B2B, recruitment, or charities.
Who is Force24 best for
Force24 is a UK-based marketing automation platform ideal for mid-sized B2B businesses. Users praise its intuitive journey manager and excellent customer support. However, some find the email editor clunky and CRM integrations slow. If your focus is email marketing and personalized customer journeys, Force24 offers good value.
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Best for mid-sized businesses (50-250 employees).
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Ideal for B2B companies, especially in recruitment, marketing, professional services, or charities.
Force24 features
| Supported Force24 integrates with Salesforce for managing customer data and workflows. |
| Supported Force24 automates email marketing, social media posting, and campaign management. |
| Supported Force24 offers integrated email marketing with targeted campaigns, personalized messaging, and automated sequences. |
| Supported Force24 allows personalized messaging throughout the customer journey with advanced personalization tools and journey management. |
| Supported Force24 supports lead nurturing with personalized content, multi-channel engagement, and sales alignment. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Force24 reviews
We've summarised 192 Force24 reviews (Force24 G2 reviews) and summarised the main points below.
- Excellent and responsive customer support, praised for their quick responses and helpfulness.
- Intuitive and powerful journey manager for creating automated campaigns.
- Useful segmentation and data filtering capabilities.
- Good value for money compared to other marketing automation platforms.
- Simple platform to navigate and use, once accustomed to the system
- Email editor can be clunky and buggy, with issues like line spacing, paragraph breaks, and disappearing snippets.
- CRM integrations can be slow and require significant implementation time.
- Limited native integrations, requiring custom workarounds or additional fees.
- Microsites can be difficult to work with, especially for mobile responsiveness and design customization.
- Reporting functionality could be improved with more automated options and deeper insights into campaign performance
Force24 pricing
The commentary is based on 7 reviews from Force24 G2 reviews.
Reviewers generally found Force24's pricing to be good value, especially considering the included features and support. Some felt pricing could be more flexible, particularly regarding add-ons like social media functionality. However, overall the pricing was considered competitive and suitable for businesses seeking robust marketing automation.
See the Force24 pricing page.
Force24 alternatives
RedEyeBetter for larger B2C companies focused on customer retention. More positive pricing sentiment. Stronger customer support and easier implementation, but the platform can be glitchy.Read more
HubSpot Marketing HubBetter for inbound marketing and lead generation. Broader industry applicability. Has significantly more momentum. More user-friendly interface. A Force24 alternative and competitor.Read more
Brevo Transactional EmailBetter for transactional emails like receipts and password resets. Easier to use with a simpler interface. More affordable, with a free plan available. Stronger user ratings.Read more
GamoogaGamooga is generally more expensive and better for omnichannel marketing automation, leveraging AI. It has stronger analytics and micro-segmentation capabilities. It is growing faster in terms of web traffic but slower in employee growth. Users highlight Gamooga's superior customer support and powerful journey builder. A Force24 alternative, Gamooga lacks robust web personalization and some features like online surveys.Read more
Act-OnBetter fit for larger enterprises. Wider industry applicability. Has more website traffic momentum, but slower employee growth. Lower ratings overall. A Force24 alternative and competitor.Read more
icommBetter for retail and marketing, with a focus on personalized commerce using AI. It has significantly more momentum and higher user ratings, along with excellent customer support. However, implementation can be challenging, and reporting features are limited. A strong Force24 competitor for e-commerce focused businesses.Read more
Force24 FAQ
What is Force24 and what does Force24 do?
Force24 is a UK-based marketing automation platform specializing in personalized customer journeys. It offers email marketing, lead nurturing, multi-channel campaign management, and CRM integrations, ideal for mid-sized B2B businesses, particularly in recruitment and charities. They are known for excellent customer support.
How does Force24 integrate with other tools?
Force24 integrates with popular CRM platforms like Salesforce, enabling efficient data management and workflow synchronization. It also supports integrations with social media tools for streamlined multi-channel campaign management. Some integrations may require custom work or incur additional fees.
What the main competitors of Force24?
Force24 competitors include HubSpot Marketing Hub, RedEye, ActiveCampaign, Mailchimp, Act-On, and Salesforce Marketing Cloud. These alternatives offer varying features and cater to different business sizes and needs, from comprehensive marketing suites to focused email automation platforms.
Is Force24 legit?
Yes, Force24 is a legitimate marketing automation platform. G2 rates it 4.4/5 based on user reviews praising its customer support and intuitive journey manager. It's considered a safe and effective tool for personalized email marketing and lead nurturing.
How much does Force24 cost?
Force24 does not publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific product needs.
Is Force24 customer service good?
Force24's customer service is consistently praised in reviews. Users highlight the quick and helpful responses, readily available support via live chat and readily available training resources. The dedicated account managers are also frequently commended for their proactive assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.