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Priority Engine description
Priority Engine from TechTarget is a software platform designed for enterprise B2B technology sales and marketing teams. It provides insights into which businesses are actively researching and considering purchasing technology products. Using its network of over 150 technology websites and 1,100 content channels, Priority Engine identifies potential buyers and provides their level of purchase intent based on their online activity. This allows your sales team to prioritize leads and your marketing team to target accounts with the highest likelihood of conversion.
Who is Priority Engine best for
Priority Engine from TechTarget helps B2B tech sales and marketing teams identify and prioritize prospects showing active purchase intent. Users praise its insights into account research and contact information, but some report issues with data accuracy and platform performance. Best for medium to large businesses.
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Best fit for medium and enterprise businesses.
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Ideal for B2B technology sales and marketing teams.
Priority Engine features
| Supported Priority Engine identifies prospects, prioritizes them by analyzing CRM and other data, and allows for adjustments based on buyer behavior. |
| Supported Priority Engine identifies and categorizes accounts based on their likelihood to buy using intent data and purchase signals. |
| Supported Priority Engine tracks content consumption to inform purchase intent and buyer behavior. |
| Supported Priority Engine tracks website visits, content downloads, and webinar registrations. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Priority Engine reviews
We've summarised 419 Priority Engine reviews (Priority Engine G2 reviews) and summarised the main points below.
- Provides valuable insights into account research and purchase intent.
- Identifies key decision-makers and buying teams.
- Offers contact information, including direct phone numbers and emails.
- Helps personalize outreach based on prospect interests and activity.
- Integrates with Salesforce for streamlined lead management.
- Inaccurate or outdated contact information is a recurring issue.
- Difficulty logging in, requiring page refreshes and repeated attempts.
- Slow loading times, especially when searching for accounts.
- Tech stack data can be incomplete or inaccurate.
- Limited customization options, especially for list views and dashboards.
Priority Engine pricing
The commentary is based on 22 reviews from Priority Engine G2 reviews.
Priority Engine's pricing is a common concern. While some users find it worth the investment for the intent data and account insights, others feel it's expensive, especially if lacking sales team integration and follow-up. Consider your sales process and budget carefully.
Users sentiment
Priority Engine alternatives
HubSpot Sales HubBetter fit for mid-sized businesses seeking streamlined sales processes and integrated tools. A more user-friendly interface is often cited as a key advantage by users. Offers broader industry application.Read more
Foundry IntentGrows faster but has lower ratings and users report inaccurate intent signals. A Priority Engine competitor and alternative.Read more
HubSpot Marketing HubBetter for broader marketing needs beyond intent data. Suitable for various business sizes and industries. HubSpot Marketing Hub is growing faster and has higher ratings on Glassdoor. More users appreciate its ease of use and integrations but dislike the limited free version and contact pricing. A strong Priority Engine competitor for inbound marketing.Read more
Factors.AIBetter for marketing and sales alignment within B2B companies, especially for account-based marketing and leveraging intent data. Factors.AI is growing faster and integrates with various platforms including social media. It also offers a free plan. Some users find the UI complex and pricing high.Read more
AlongBetter for managing complex B2B sales and improving buyer experience. Focuses on deal management and collaboration within a centralized workspace. Positive pricing sentiment. G2 ratings are higher. Users love the ease of setup and fast deal closures.Read more
Priority Engine FAQ
What is Priority Engine and what does Priority Engine do?
Priority Engine by TechTarget helps B2B tech sales and marketing teams identify and prioritize accounts showing purchase intent signals. It leverages intent data from online activity across a network of tech websites to pinpoint potential buyers, enabling personalized outreach and improved lead conversion.
How does Priority Engine integrate with other tools?
Priority Engine integrates with Salesforce for streamlined lead management, allowing sales and marketing teams to leverage intent data directly within their existing workflows. It also integrates with other CRM and marketing automation platforms.
What the main competitors of Priority Engine?
Priority Engine's main competitors include Foundry Intent, which offers similar intent data for tech companies, and HubSpot Marketing Hub, known for its comprehensive marketing tools. Salesloft and ActiveCampaign are also alternatives, focusing on sales automation and marketing automation, respectively. For website visitor identification, Koala is a competitor.
Is Priority Engine legit?
Priority Engine is a legitimate software platform from TechTarget. It helps B2B tech sales and marketing teams identify and prioritize prospects showing purchase intent signals. However, some users report issues with data accuracy and platform performance.
How much does Priority Engine cost?
Unfortunately, pricing for Priority Engine is not publicly available. Contact the vendor directly to obtain specific pricing details and determine if Priority Engine is worth the investment for your needs.
Is Priority Engine customer service good?
Priority Engine's customer support receives positive feedback overall. Users describe the support team as "very helpful," "responsive," "top-notch," and a "true partner." However, one user mentioned slow response times. While most find the customer service satisfactory, there is room for improvement in response time consistency.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.