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Owler description
Owler is a business insights platform used by over 5 million professionals. It provides data on over 15 million private and public companies, including their competitors, recent news, and funding rounds. You can use Owler to research prospective clients, track competitor activity, and stay informed about industry trends. Owler offers a free basic plan and a paid "Pro" plan with additional features for in-depth analysis.
Who is Owler best for
Owler is a business insights platform ideal for professionals researching clients, tracking competitors, and staying current on industry trends. Users praise Owler's comprehensive data and competitor tracking features. However, some find the interface less intuitive and data quality inconsistent for smaller companies. Consider Owler if your business needs in-depth competitor analysis and market insights.
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Best fit for small, medium, and large businesses.
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Ideal for Finance, Software, and Professional Services.
Owler features
| Supported Owler allows tracking competitors by industry for strategic decisions. |
| Supported Owler provides real-time alerts, daily snapshots, and a news feed for staying updated on company news. |
| Supported Owler supports competitive analysis with detailed research, competitor profiles, and real-time intelligence. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Scalability
Owler reviews
We've summarised 481 Owler reviews (Owler TrustPilot reviews and Owler G2 reviews) and summarised the main points below.
- Provides a wealth of data for company research
- Useful for tracking competitor activity and industry trends
- Regularly updated with company news and financial information
- Offers insights into competitor landscapes and comparisons
- User interface could be more intuitive and user-friendly
- Inaccurate or incomplete data for some companies, especially smaller businesses
- Limited value in free version; paywalls for key features
- Repetitive or irrelevant content in email notifications
Owler pricing
The commentary is based on 95 reviews from Owler G2 reviews.
Owler offers a valuable free tier for basic company information, but many users feel the paid plans are pricey for the value offered. Some express frustration with limited features and pushy upgrade prompts. However, others find the paid plans worthwhile for the comprehensive data and time-saving features.
Users sentiment
See the Owler pricing page.
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Owler has a free plan.
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Owler has a free trial.
Community
Follow up to 5 companies, standard search features, access 1 company profile per month, receive 1 Owler daily snapshot per month, receive 1 Instant Insight per month.
Pro
Follow and Access unlimited companies, receive Owler Daily Snapshots and Instant Insights, discover and follow direct and indirect competitors (competitor graph), access Advanced search and filtering features, create unlimited custom lists for your key accounts, Owler Google Chrome Extension.
Enterprise
Includes everything in Pro, and more: Firmographics API, Competitor API, News & Key Events API, Marketo Integration, CRM Integration, Owler Google Chrome Extension.
Owler alternatives
D&B HooversBetter fit for e-commerce, manufacturing, education, real estate & construction, professional services, and marketing & advertising. D&B Hoovers, an Owler competitor, offers a larger database and more extensive filtering options. However, user reviews indicate potential data accuracy issues and higher cost.Read more
ZoomInfo SalesBetter fit for medium and large businesses. Has broader industry coverage, including e-commerce and retail. Is growing faster than Owler. Data accuracy issues, especially for contact information, are a common concern. ZoomInfo Sales is pricier and has limited export functionality.Read more
CrayonBetter fit for enterprise companies seeking competitive intelligence and sales enablement. Has stronger momentum. Offers praised Salesforce and Gong integrations for streamlined data access. Focuses on battlecard creation and win/loss analysis.Read more
LinkedIn Sales NavigatorBetter fit for sales teams focused on leveraging LinkedIn's network. Has significantly more momentum than Owler and broader industry applicability. However, user reviews mention data accuracy issues and higher cost as potential drawbacks for a LinkedIn Sales Navigator alternative.Read more
PitchBookBetter for investor discovery, especially in private markets. Geared towards venture capital and private equity professionals in larger firms. Has stronger momentum.Read more
HubSpot Sales HubBetter for sales process automation and management. A more user-friendly interface is mentioned by users. Broader industry applicability. More positive reviews, indicating greater user satisfaction. Negative pricing sentiment.Read more
Owler FAQ
What is Owler and what does Owler do?
Owler is a business insights platform providing data on over 15 million companies. It helps professionals track competitors, research prospects, and stay informed on industry trends. Features include competitor monitoring, company news updates, and competitive analysis. It offers both free and paid plans.
How does Owler integrate with other tools?
There is no information available about Owler's direct integrations with other tools. However, the Enterprise plan may offer integrations and APIs, suggesting potential for custom integrations. Contact Owler directly for details regarding specific integration capabilities.
What the main competitors of Owler?
Alternatives to Owler include Crunchbase, HubSpot Marketing Hub, and Salesloft. These competitors offer similar features such as competitor monitoring, company news, and competitive analysis. Some users find these alternatives offer a more intuitive interface and more accurate data.
Is Owler legit?
Yes, Owler is a legitimate business insights platform. It's used by millions of professionals for competitor analysis and industry trend tracking. However, some users have reported issues with data accuracy for smaller companies and the user interface.
How much does Owler cost?
Owler offers a free Community plan, a Pro plan at $468 per year, and a custom-priced Enterprise plan. The Pro plan is worth it for users with business intelligence needs, while the free plan suits occasional research. Contact Owler for Enterprise pricing.
Is Owler customer service good?
Owler's customer service receives negative feedback. Users report slow response times and unanswered inquiries regarding support tickets. While some users praise Owler's responsiveness, others have experienced difficulties getting issues resolved promptly.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.