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Crayon description
Crayon is a market intelligence platform that helps businesses track their competitors. It automatically gathers data on competitor activities such as pricing changes, marketing campaigns, and product releases. This data is then analyzed and presented in an easy-to-understand format, allowing you to stay informed about competitor movements and make better business decisions. Crayon integrates with popular sales and marketing tools and offers features like battlecard creation and win/loss analysis to support sales enablement.
Who is Crayon best for
Crayon is a market intelligence platform that helps businesses track their competitors. Users love that Crayon provides a single, centralized platform for competitive intelligence and that the customer success team is generally helpful and proactive. However, some users have noted limitations with the AI features and a lack of standardization templates for battlecards. Crayon is ideal for businesses looking to improve their competitive intelligence and enablement.
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Crayon is a good fit for small to medium-sized businesses.
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It is a good fit for B2B companies with sales teams, especially in the marketing and software industries.
Crayon features
| Supported Crayon enables easy creation, management and integration of battlecards. |
| Supported Crayon supports market segmentation via competitor analysis and custom reports. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Crayon reviews
We've summarised 379 Crayon reviews (Crayon G2 reviews) and summarised the main points below.
- Salesforce integration is widely praised and appreciated
- Valuable insights from Gong mentions
- Provides a single, centralized platform for competitive intelligence
- Customer success team is generally helpful and proactive
- Limited and sometimes unhelpful AI features
- Manual process for battlecard and intelligence upkeep
- Lack of standardization templates for battlecards
- Customer support responsiveness can be inconsistent
Crayon pricing
The commentary is based on 16 reviews from Crayon G2 reviews.
While Crayon offers valuable competitive intelligence and time-saving features like battlecards, some users have noted that it can be expensive, especially when expanding competitor tracking to a larger list.
Users sentiment
Crayon alternatives
Klue
Better for larger companies. It is growing faster than Crayon and has a higher average rating on Glassdoor.
Hermix
More focused on public sector and government contracts.
Contify
It's a much better fit for Enterprise customers. Contify is growing faster and boasts higher user satisfaction. However, Crayon might be a preferable option due to its positive pricing sentiment.
Connectbase
Connectbase is a much better fit for companies in the telecommunications industry looking to streamline connectivity deals. It has a stronger focus on market intelligence and network serviceability data. However, Connectbase has faced criticism for its user interface and occasional data accuracy issues.
Kompyte
It is growing faster and is a much better fit for Enterprise customers. More focused on Retail and Software, IT & Telecommunications, but less suitable for Finance, Banking & Insurance.
Similarweb
More focused on providing comprehensive website traffic data and digital marketing insights. It is a better fit for e-commerce, retail, and marketing agencies. It is growing faster than Crayon. However, Similarweb has a negative pricing sentiment.
Crayon FAQ
What is Crayon and what does Crayon do?
Crayon is a market intelligence platform that provides businesses with insights into their competitors' activities, such as pricing changes and marketing campaigns. This data helps businesses stay ahead of the competition and make informed decisions. Crayon is a valuable tool for sales enablement and integrates with popular sales and marketing platforms.
How does Crayon integrate with other tools?
Crayon integrates with popular sales and marketing tools, including Salesforce, to streamline data sharing and enhance sales enablement efforts.
What the main competitors of Crayon?
Crayon's main competitors include Klue, Kompyte, and Contify. These platforms offer similar competitive intelligence features such as competitor tracking, battlecard creation, and market analysis. The best choice depends on specific needs, such as industry focus or desired integrations.
Is Crayon legit?
Crayon is a legitimate and safe software platform. User reviews on platforms like G2 and Glassdoor highlight its valuable insights and helpful customer success team. However, some users find the AI features limited and desire more automation in battlecard management.
How much does Crayon cost?
There is no information available about Crayon pricing.
Is Crayon customer service good?
Crayon's customer service receives generally positive feedback. Users highlight the helpfulness and proactiveness of their customer success team. However, some users have mentioned inconsistencies in response times.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.