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Company health
Ortto description
Ortto is an all-in-one marketing platform for growing businesses. It combines customer data, marketing automation, and analytics to help you understand your audience, automate marketing campaigns, and analyze results. Ortto allows you to build customer journeys, personalize messages, and track customer interactions across multiple channels like email, SMS, and your website. This helps you deliver better customer experiences and drive business growth.
Who is Ortto best for
Ortto is a robust marketing automation platform ideal for growing businesses. It offers a comprehensive suite of tools to manage customer data, automate marketing campaigns, and analyze results. Users praise Ortto's streamlined interface and responsive customer support. However, some have noted occasional glitches with the email editor and some integrations. Despite these minor drawbacks, Ortto remains a powerful tool for businesses seeking to enhance customer engagement and drive growth.
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Best for small to medium-sized businesses (SMBs) looking to scale their marketing efforts.
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Ideal for e-commerce, retail, finance, healthcare, education, and other customer-centric industries.
Ortto features
| Supported Ortto offers a customer data platform (CDP) with features for unifying, managing, and synchronizing customer data to personalize interactions and improve marketing effectiveness. |
| Supported Ortto supports targeted email campaigns, personalized messaging, and automated email sequences. |
| Supported Ortto offers a visual journey builder with drag-and-drop interface and no coding required. |
| Supported Ortto supports creating and sending SMS marketing campaigns. |
| Supported Ortto offers advanced reporting and analytics tools, including custom reports and data integration. |
| Supported Ortto enables personalized, omnichannel customer journeys to enhance engagement and drive conversions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Ortto reviews
- The user interface is very streamlined and polished.
- Excellent integrations with main CRMs and Zapier.
- Exceptionally responsive customer support team.
- Versatile platform that has really elevated our email marketing.
- Easy to use and understand.
- The email editor can be glitchy at times.
- Some integrations, like Shopify, do not always function perfectly.
- Data flow management can be tricky at times.
- Journeys are "one way" and don’t allow branches, so some complex journeys require a bit of "imagination".
Ortto pricing
The commentary is based on 73 reviews from Ortto Capterra reviews, Ortto G2 reviews and Ortto GetApp reviews.
Ortto's pricing is generally considered affordable, especially for startups and SMBs. However, some users find the higher tiers and SMS credits expensive, particularly with contact limits. Others mention a good price to quality ratio and appreciate the value received. A few negative reviews cite pricing increases and inflexible plans as drawbacks.
Users sentiment
See the Ortto pricing page.
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Ortto has a free trial.
Professional
24/6 support (live chat and email), journey builder, email & SMS marketing, web push notifications, form & pop-up builder, AI suggestions & predictions, report & dashboard builder, Google and Microsoft SSO.
Business
Everything from Professional plus... Priority support, professional onboarding, mobile push notifications, custom user roles & permissions, email delivery optimization tools, transactional emails & SMS, dedicated email IPs, cohort reports.
Enterprise
Everything from Business plus... Dedicated Success Manager, email Deliverability Consultant, quarterly business reviews, custom setups for large volume sending, service level agreement (SLA), Okta SSO, early access to beta features, multiple workspaces & partitions.
Ortto alternatives
Customer.ioBetter for mid-size and larger companies. More suitable for Healthcare, Wellness & Pharma, Retail, Consumer Goods, Manufacturing, Education, Real Estate & Construction, Transportation & Logistics, Non-profit & Government, Energy & Utilities, and Professional Services. Has grown faster than Ortto. Offers post-purchase follow-up, multi-channel messaging, visual workflow builder, and drip campaigns. Ortto alternative. Customer.io competitor.Read more
ActiveCampaignMore suitable for sales and marketing automation for businesses of all sizes. Integrates with a much larger number of business tools. Offers pre-built templates and automation recipes.Read more
GrowmatikMore focused on e-commerce, especially for WooCommerce and WordPress users. Has stronger website traffic growth momentum. Offers a lower starting price point. Lacks Ortto's advanced features like visual journey builder and customer data platform. No user reviews or ratings available.Read more
Success.aiMore focused on sales outreach and lead generation. Offers AI-powered writing assistance and a lead database. Best for medium businesses seeking email marketing automation.Read more
SnovioBetter for finding new customers and managing sales communication. More suitable for outbound sales efforts. Has significantly more momentum in terms of website traffic growth.Read more
eSputnikBetter non-functional features ratings. Has more momentum based on website traffic and employee growth. Omnichannel features go beyond email and SMS. Strong positive user reviews for omnichannel capabilities and AI features. An Ortto competitor and alternative.Read more
Ortto FAQ
What is Ortto and what does Ortto do?
Ortto is a marketing automation platform that combines customer data, automation, and analytics. It helps businesses understand their audience, personalize messaging across multiple channels (email, SMS, web), and build automated customer journeys to boost engagement and growth.
How does Ortto integrate with other tools?
Ortto integrates with popular CRMs, marketing automation tools, and other platforms using native integrations and Zapier. This connectivity allows for seamless data flow and enhanced marketing campaign orchestration across various channels. It also centralizes customer data management.
What the main competitors of Ortto?
Top alternatives to Ortto include ActiveCampaign, HubSpot Marketing Hub, and Growmatik. These competitors offer similar features such as marketing automation, customer journey building, and analytics. They cater to businesses seeking streamlined marketing solutions and enhanced customer engagement.
Is Ortto legit?
Yes, Ortto is a legitimate marketing automation platform. It's known for its streamlined interface and robust features like email marketing and customer journey building. While some users mention occasional glitches and integration challenges, many praise its ease of use and excellent customer support.
How much does Ortto cost?
Ortto's pricing starts at $509/month for the Professional plan, $849/month for the Business plan, and $1,699/month for the Enterprise plan. Each plan caters to businesses with around 10,000 contacts. A free trial is available for users to explore Ortto's features, but no free plan is offered.
Is Ortto customer service good?
Ortto's customer service is frequently praised in reviews. Users highlight the team's responsiveness, helpfulness, and ability to provide effective solutions. While some experienced occasional slow responses, the overall sentiment towards Ortto's customer support is positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.