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LinkedIn Marketing Solutions description
LinkedIn Marketing Solutions helps businesses of all sizes find new customers and grow their network on LinkedIn, a platform with over 830 million members. Use it to target specific professionals based on job title, industry, and more. You can then show them ads, sponsor content, or send direct messages. Track your results and measure your return on investment through built-in analytics.
Who is LinkedIn Marketing Solutions best for
LinkedIn Marketing Solutions is ideal for B2B businesses aiming to expand their network, generate leads, and boost brand visibility among LinkedIn's 830M+ professionals. Users praise its precise targeting and broad reach but find the cost high and the interface clunky. Consider it if you prioritize reaching a professional audience and have a substantial budget.
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Ideal for small, medium, and enterprise businesses.
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Best fit for Advertising/Marketing, Software/IT, E-commerce, Retail, Finance, Real Estate, Consumer Goods, Education, and Automotive.
LinkedIn Marketing Solutions features
| Supported Campaign analytics are supported via LinkedIn Insight Tag. |
| Supported Budget management tools are provided for setting, managing, and tracking ad campaign budgets. |
| Supported LinkedIn Marketing Solutions allows defining and targeting specific audience segments for ad campaigns. |
| Supported LinkedIn Marketing Solutions provides reporting and analytics dashboards. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
LinkedIn Marketing Solutions reviews
We've summarised 254 LinkedIn Marketing Solutions reviews (LinkedIn Marketing Solutions G2 reviews) and summarised the main points below.
- Precise targeting options based on job title, industry, and company size.
- Access to a large network of professionals.
- Effective for lead generation and brand awareness in B2B marketing.
- Easy to share company updates and engage with thought leaders.
- Built-in analytics for tracking campaign performance (though some find it limited).
- High cost per click, making ROI difficult to achieve.
- Campaign manager interface is clunky and difficult to navigate.
- Limited ad customization options and formats.
- Lack of detailed reporting and performance data.
- Difficult to integrate with other CRM platforms.
LinkedIn Marketing Solutions pricing
The commentary is based on 37 reviews from LinkedIn Marketing Solutions G2 reviews.
LinkedIn Marketing Solutions offers powerful B2B targeting but is often perceived as expensive, especially by smaller businesses. Many reviewers mention high CPCs and budget concerns while highlighting the precise targeting and lead generation capabilities as valuable, albeit costly, benefits.
Users sentiment
LinkedIn Marketing Solutions alternatives
SoftbookBetter for selling online courses. More focused on student engagement and progress tracking. Caters to small and medium businesses. Growing faster than LinkedIn Marketing Solutions.Read more
LinkedIn Sales NavigatorBetter for sales teams focused on lead generation and closing deals. More useful for identifying prospects and managing relationships.Read more
Demandbase OneBetter fit for aligning sales and marketing teams for enterprise clients. Focuses on account identification, website personalization, and sales intelligence. Higher rated and growing faster.Read more
Brevo Marketing PlatformBetter for smaller businesses seeking affordable all-in-one marketing and CRM, including email, SMS, and WhatsApp. A LinkedIn Marketing Solutions competitor focused on broader marketing channels beyond professional networking.Read more
LinkedIn Recruitment MarketingSpecifically for recruitment marketing on LinkedIn. Better for users who find value in ease of use and reliability. Higher ratings on G2. However, pricing is considered more expensive.Read more
Google AdsBetter for broader audience reach beyond professionals. More versatile ad placement options including search results, websites, and apps. Generally rated higher by users, although some find its interface and reporting complex.Read more
LinkedIn Marketing Solutions FAQ
What is LinkedIn Marketing Solutions and what does LinkedIn Marketing Solutions do?
LinkedIn Marketing Solutions is a platform that helps businesses connect with professionals on LinkedIn. It enables targeted advertising, content sponsorship, and direct messaging to reach potential customers based on professional criteria. Built-in analytics track campaign performance and ROI.
How does LinkedIn Marketing Solutions integrate with other tools?
LinkedIn Marketing Solutions integrates with other platforms through the LinkedIn Insight Tag for campaign analytics. However, users have reported difficulties integrating with other CRM platforms, which may limit its compatibility with certain marketing technology stacks.
What the main competitors of LinkedIn Marketing Solutions?
Top alternatives to LinkedIn Marketing Solutions include HubSpot Marketing Hub, Demandbase One, and RollWorks. Other competitors are Influ2, Trueleads, and LinkedIn Sales Navigator. These platforms offer similar features such as audience targeting, campaign analytics, and lead generation tools.
Is LinkedIn Marketing Solutions legit?
Yes, LinkedIn Marketing Solutions is a legitimate platform. It's LinkedIn's own advertising platform, offering tools to connect with professionals. While some users find it expensive and difficult to use, many praise its precise targeting and lead generation capabilities.
How much does LinkedIn Marketing Solutions cost?
I cannot find pricing details for LinkedIn Marketing Solutions. Contact LinkedIn directly to discuss pricing and determine if the product's worth aligns with your business needs. Product pricing may vary based on features and contract length.
Is LinkedIn Marketing Solutions customer service good?
Customer reviews on LinkedIn Marketing Solutions' customer service are mixed. Some users mention helpful and responsive support, while others express frustration with the lack of support, especially with reporting issues and campaign setup errors. A few users note difficulty accessing live support, relying mainly on help forums.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.