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illumin description
illumin is a software platform designed for managing online advertising campaigns. It helps you plan, launch, and track ad performance across various channels like display, video, and social media. illumin stands out with its visual planning tools, allowing you to map out the customer journey and tailor ads to each stage. Its reporting provides insights into ad effectiveness and helps identify areas for improvement. illumin also integrates with other platforms, like email marketing, for a seamless experience.
Who is illumin best for
illumin is a user-friendly ad management platform streamlining campaign creation, launch, and tracking across diverse channels. Its visual planning tools and customer journey mapping are loved by users, simplifying complex campaigns. However, some users have reported bugs and performance inconsistencies. illumin's excellent customer support and unique full-funnel approach make it a valuable tool for businesses seeking to improve their online advertising.
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Best fit for small to mid-sized businesses.
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Ideal for marketing agencies and e-commerce brands.
illumin features
| Supported Illumin supports real-time analytics via its Pathlight tool. |
| Supported Illumin uses AI/ML to optimize bids, budgets, and targeting, enhancing campaign performance. |
| Supported Illumin supports cross-channel campaigns across social media and the open web. |
| Supported Illumin supports visual campaign journey planning with its Canvas feature. |
| Supported Illumin supports audience targeting with advanced segmentation and data-driven insights. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
illumin reviews
We've summarised 66 illumin reviews (illumin G2 reviews) and summarised the main points below.
- Excellent and responsive customer support, readily available to assist with issues and questions.
- Visual campaign planning tools, including the customer journey mapping feature, are highly praised.
- Unique full-funnel approach connects various marketing tactics.
- User-friendly interface simplifies campaign setup and management.
- Offers access to unique inventory and delivery options, including non-Google and Facebook networks.
- Campaigns frequently experience delivery and performance issues compared to other DSPs.
- Platform suffers from recurring bugs, freezing, and crashes, impacting access and usability.
- Limited reporting capabilities make in-depth analysis and optimization challenging.
- High CPMs often require running broader audience targeting to meet budget goals.
- Lack of a planning tool and seamless PMP integration hinders campaign management.
illumin pricing
The commentary is based on 6 reviews from illumin G2 reviews.
Illumin's pricing is considered expensive by some users, especially regarding CPMs. However, many find the platform's value, including its customer journey mapping and cross-promotion capabilities, justifies the cost, particularly for advertising restricted products. Others mention needing additional budget to achieve desired KPIs.
Users sentiment
illumin alternatives
BasisBetter fit for medium to large businesses and agencies. Focuses on streamlining campaign management across multiple channels with automation tools. Caters to businesses seeking centralized control and data-driven insights for improved ROI. Has more momentum currently.Read more
RollWorks Account-Based PlatformBetter for B2B and ABM, particularly for medium to large enterprises. A RollWorks Account-Based Platform alternative for those focused on visual campaign journey planning and broader audience targeting.Read more
Google AdsLacks visual campaign journey planning. Not focused on ecommerce. Broader industry applicability. More established, with higher ratings and potentially better reliability.Read more
Google Ad ManagerBetter for publishers and media companies seeking to monetize content. More suitable for larger organizations. Easier to use for basic ad management, but more difficult for advanced features. Stronger reporting capabilities, but less effective campaign planning tools.Read more
KartapultBetter for direct-to-consumer brands. Focuses on simplifying and automating Facebook and Google Ads. Higher ratings and positive user feedback on customer support and AI features. Kartapult alternative; illumin competitor.Read more
Growth ChannelMore focused on automated campaign optimization and AI-powered audience building. Connects with a larger number of ad exchanges. Caters to a broader range of business sizes, with a particularly strong fit for mid-size and large enterprises. Higher pricing but more comprehensive plans for agencies and enterprises. illumin alternative; Growth Channel competitor.Read more
illumin FAQ
What is illumin and what does illumin do?
illumin is an advertising management platform specializing in visual campaign planning and cross-channel execution. It features AI-powered optimization, real-time analytics, and integrations with other marketing tools. While praised for its customer support and unique approach, some users report performance and stability issues.
How does illumin integrate with other tools?
Illumin integrates with other platforms, including email marketing tools, to provide a seamless marketing experience. It supports cross-channel campaigns across social media and the open web, connecting various marketing tactics for a full-funnel approach.
What the main competitors of illumin?
Alternatives to illumin include RollWorks, Basis, Google Ad Manager, Cometly, StackAdapt, and Growth Channel. These competitors offer similar ad management features, such as cross-channel campaign management, audience targeting, and performance reporting.
Is illumin legit?
Illumin's legitimacy is questionable due to conflicting user reviews. While praised for its visual planning tools and customer support, users report bugs, performance issues, and high costs. Consider exploring alternatives if these concerns are significant for your needs.
How much does illumin cost?
I couldn't find pricing details for illumin. Contact illumin directly for product pricing or explore alternatives if budget is a concern. Is illumin worth the investment? It's best to determine that based on feature fit.
Is illumin customer service good?
Illumin's customer service receives positive feedback, with users highlighting the "excellent" and "responsive" support team. Users mention helpful onboarding and readily available assistance for troubleshooting and campaign optimization. While the platform itself has some drawbacks, the customer service appears to be a strong point.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.