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Growth Channel

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Company health

Employee growth
No change in the last year
Web traffic
16% increase in the last quarter
Financing
September 2022 - $1M

Growth Channel description

Growth Channel is a software platform designed for marketers to manage digital advertising campaigns. It offers tools for planning, launching, and optimizing campaigns across various channels like mobile, video, and audio. Growth Channel stands out with its AI-powered audience targeting and ability to connect with over 225 ad exchanges, simplifying multi-channel advertising from a single dashboard. The software promises increased return on ad spend and provides data-driven insights to improve campaign performance.

Who is Growth Channel best for

Growth Channel is a powerful AI-powered platform designed to help marketers manage multi-channel ad campaigns. Users praise its user-friendly interface, data-driven insights, and effective audience targeting. However, some have noted occasional slowness and a steeper learning curve. Consider Growth Channel if you need a centralized platform to optimize your ad campaigns and improve your return on ad spend.

  • Best fit for small to medium-sized businesses.

  • Ideal for marketing and advertising agencies.

Growth Channel features

Type in the name of the feature or in your own words tell us what you need
Supported

Growth Channel allows defining and targeting specific audience segments for ad campaigns.
Supported

Growth Channel manages campaigns across multiple platforms with advanced targeting and optimization.
Supported

Growth Channel supports programmatic advertising via its DSP platform and integrations with ad exchanges.

Growth Channel reviews

Pros of Growth Channel
  • AI-powered personalized marketing plans and customer journey mapping.
  • User-friendly interface and automation features.
  • Data-driven insights and analytics for campaign optimization.
  • Centralized platform for managing multi-channel campaigns.
  • Effective audience targeting and improved marketing efficiency.
Cons of Growth Channel
  • Occasional slowness and glitches reported.
  • Higher pricing compared to competitors.
  • Technical complexity and steep learning curve for some users.
  • Limited customization options.

Growth Channel pricing

The commentary is based on 9 reviews from Growth Channel G2 reviews.

Growth Channel offers valuable marketing automation and analytics, but pricing is a common concern. While users appreciate the ROI and time savings, some find it expensive, particularly smaller businesses. Consider the value against the cost for your budget.

Users sentiment

Strongly negative
-1

See the Growth Channel pricing page.

  • Growth Channel has a free trial.

Business

$125/mo

For growing businesses & marketing teams. Includes 1 advertiser, 3 users, 2500 AI data credits, and 275+ integrations.

Agency

$299/mo

For marketing agencies & consultants. Offers 10 advertisers, 10 users, 5000 AI data credits, and 275+ integrations.

Enterprise

Custom

For enterprise teams and brands. Provides unlimited advertisers and users, API and server-to-server capabilities, custom integrations, and foot traffic attribution.

Growth Channel alternatives

  • Logo of Basis
    Basis
    Better fit for small businesses and medium businesses. Has more momentum. Good for Marketing and Advertising, Media and Entertainment, Software, IT and Telecommunications, Healthcare, Wellness and Pharma, Education, and Non-profit and Government. Offers supply-side platform integrations.
    Read more
  • Logo of Demandbase One
    Demandbase One
    Better fit for enterprise businesses seeking comprehensive sales and marketing alignment. Has significantly more momentum than Growth Channel. Provides a holistic account view but lacks some flexibility and has lead-to-account matching challenges. Demandbase One is a strong Growth Channel competitor and alternative for larger organizations.
    Read more
  • Logo of Kartapult
    Kartapult
    Better fit for smaller direct-to-consumer brands. More focused on Facebook and Google Ads. Stronger emphasis on AI-powered budget allocation and campaign optimization. Offers positive pricing sentiment and highly rated by users as easy to use with excellent customer support. A Kartapult alternative for those prioritizing ease of use and AI optimization.
    Read more
  • Logo of illumin
    illumin
    Better for visual campaign planning and full-funnel marketing. Has broader SMB and mid-market appeal. Website traffic is growing faster, but employee count has recently declined. Users report more bugs and performance issues.
    Read more
  • Logo of Brevo Marketing Platform
    Brevo Marketing Platform
    Better for email marketing, SMS, and CRM. More suitable for small to medium businesses seeking an all-in-one marketing solution. Offers a free plan.
    Read more
  • Logo of Google Ads
    Google Ads
    Better suited for smaller businesses and individual advertisers seeking broad reach. Lacks AI-powered features for personalized marketing and advanced campaign optimization. Simpler to use, but less focused on programmatic advertising and multi-channel management from a single platform. Google Ads is a Google Ads alternative and competitor.
    Read more

Growth Channel FAQ

  • What is Growth Channel and what does Growth Channel do?

    Growth Channel is a marketing software platform that helps manage digital advertising campaigns. Its AI-powered tools enable efficient campaign planning, launching, and optimization across various channels, connecting with over 225 ad exchanges for streamlined multi-channel advertising from one dashboard. It aims to increase return on ad spend and offers data-driven insights.

  • How does Growth Channel integrate with other tools?

    Growth Channel integrates with over 225 ad exchanges, allowing for streamlined management of multi-channel advertising campaigns. This centralized platform connects with various channels like mobile, video, and audio, simplifying programmatic advertising from a single dashboard. It also offers API and server-to-server integrations for enterprise customers.

  • What the main competitors of Growth Channel?

    Alternatives to Growth Channel include Demandbase One, Basis, HubSpot Marketing Hub, ActiveCampaign, Mailchimp, and Cometly. These competitors offer similar features for managing digital advertising campaigns, though they may vary in pricing and specific functionalities.

  • Is Growth Channel legit?

    Growth Channel appears legitimate based on user reviews and its advertised features for managing digital ad campaigns. However, some users mention a higher price point and a potentially steep learning curve. Consider exploring alternatives if these are concerns.

  • How much does Growth Channel cost?

    Growth Channel's pricing includes the Business plan at $125/month, the Agency plan at $299/month, and the Enterprise plan with custom pricing. Is Growth Channel worth it? It depends on your specific needs and budget for product pricing.

  • Is Growth Channel customer service good?

    Customer reviews on Growth Channel's support are mixed. While some users praise the helpful and responsive customer support, others mention experiencing slow response times and occasional glitches requiring support intervention.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.