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GMass

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Company health

Employee growth
22% increase in the last year
Web traffic
589% increase in the last quarter

Ratings

G2
4.8/5
(1101)
Capterra
4.8/5
(1140)
TrustPilot
2.7/5
(20)

GMass description

GMass is a tool that turns your Gmail inbox into a powerful email marketing platform. With GMass, you can send personalized mass emails, automate follow-ups, and track email opens and clicks, all without leaving Gmail. It's ideal for sending newsletters, announcements, and even cold email campaigns, with features like mail merge from Google Sheets and detailed performance reports. GMass helps you reach your audience effectively while keeping things simple and manageable.


Who is GMass best for

GMass is a powerful email marketing tool integrated within Gmail, perfect for sending bulk emails, newsletters, and automated follow-ups. Users praise its seamless Google Sheets integration and user-friendly interface. While occasional glitches and slow UI are drawbacks, GMass simplifies email marketing for enhanced reach and engagement.

  • Best for small to medium businesses seeking streamlined email communication and marketing.

  • Suitable for various sectors, including Marketing & Advertising, E-commerce, and Software/IT.


GMass features

Type in the name of the feature or in your own words tell us what you need
Supported

Email campaigns can be scheduled for future delivery, including recurring emails.

Supported

GMass supports creating and sending custom email newsletters with open and click tracking.

Supported

GMass supports email open and click tracking, with detailed reports accessible within Gmail.

Supported

GMass supports personalized follow-up messages with automated sequences and mail merge tags.

Supported

GMass supports mail merge with advanced personalization features using Google Sheets integration.

Supported

GMass allows sending branded emails for audience engagement via personalization, automation, and analytics.

Supported

GMass supports merge tags for personalized emails, boosting engagement and conversions.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.17

Customer Service

Strongly positive
+0.71

Ease of Use

Strongly positive
+0.91

Reliability and Performance

Rather positive
+0.62

Ease of Implementation

Rather positive
+0.43

Scalability

Strongly positive
+0.7

GMass reviews

We've summarised 2231 GMass reviews (GMass GetApp reviews, GMass TrustPilot reviews, GMass Capterra reviews and GMass G2 reviews) and summarised the main points below.

Pros of GMass
  • Seamless integration with Google Sheets.
  • Unlimited emails for any collaboration type.
  • Provides quick and efficient customer support.
  • User-friendly and simple to set up.
  • The "Notes" feature is very useful.
Cons of GMass
  • Occasional glitches can cause scheduled campaigns to not send.
  • Setting the timing for follow-up emails can be difficult.
  • The integration process for origination lists could be more user-friendly.
  • The UI can be slow at times.
  • The mobile app is not well-developed.

GMass pricing

The commentary is based on 234 reviews from GMass Capterra reviews and GMass G2 reviews.

GMass users generally find its pricing reasonable, especially considering its powerful features and Gmail integration. However, some consider the monthly subscription a bit expensive for new marketers or small businesses, particularly for teams. A cheaper team plan and more affordable entry-level options have been suggested.

Users sentiment

Neutral
-0.17

See the GMass pricing page.

  • GMass has a free trial.

Standard

$225

Includes all GMass features. Ideal for individuals seeking comprehensive email marketing features within Gmail.

Team

Custom

Includes all GMass features. Best suited for teams and businesses needing shared access and collaboration features.


GMass alternatives

  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for larger businesses and those focused on inbound marketing. Offers broader marketing functionalities beyond email, like SEO and social media management. Has more momentum in terms of website traffic growth.
    Read more
  • Logo of MergeMail
    MergeMail
    Better fit for larger enterprises. Offers a free plan. Fewer features and integrations. Lacks advanced automation.
    Read more
  • Logo of ActiveCampaign
    ActiveCampaign
    Better for marketing automation and CRM. Has broader industry applicability. Growing faster than GMass. A strong GMass competitor and alternative.
    Read more
  • Logo of Brevo Transactional Email
    Brevo Transactional Email
    Better for transactional emails like order confirmations and password resets. More scalable and reliable performance. Offers a free plan. Ease of implementation is better.
    Read more
  • Logo of Mailchimp All-in-One Marketing Platform
    Mailchimp All-in-One Marketing Platform
    Better for businesses seeking a broader marketing platform beyond email. Has more momentum currently. Offers a free plan.
    Read more
  • Logo of Litmus
    Litmus
    Better for larger enterprises. More focus on email rendering and deliverability testing. Has positive pricing sentiment.
    Read more

GMass FAQ

  • What is GMass and what does GMass do?

    GMass is an email marketing and automation tool that operates within Gmail. It allows users to send mass emails, automate follow-ups, track email performance, and personalize messages using mail merge, all without leaving their Gmail inbox. It's a popular choice for newsletters, announcements, and cold email campaigns.

  • How does GMass integrate with other tools?

    GMass seamlessly integrates with Google Sheets for mail merge and personalization. It operates entirely within Gmail, leveraging your existing contacts and inbox. While not directly integrated with other platforms, its CSV import/export capabilities enable data transfer for broader compatibility.

  • What the main competitors of GMass?

    Top GMass competitors include Mailchimp, ActiveCampaign, HubSpot Marketing Hub, and MergeMail. These alternatives offer similar email marketing and automation features, often with broader marketing tools and integrations.

  • Is GMass legit?

    Yes, GMass is a legitimate email marketing tool integrated with Gmail. It's known for its ease of use, mail merge capabilities, and detailed reporting features. However, some users have reported occasional glitches and slow UI.

  • How much does GMass cost?

    GMass pricing starts at $225 per year for the Standard plan. The Team plan has custom pricing for businesses. While there's no free plan, a free trial is available. Is GMass worth the product pricing? Explore the features to decide.

  • Is GMass customer service good?

    GMass customer support receives positive feedback, with users highlighting its quick and efficient responses. Users mention helpful support staff and readily available resources like detailed articles and tutorials. While some initial setup challenges are noted, support is readily available to resolve these issues.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.