Last updated on
Company health
Ratings
Litmus description
Litmus is an email marketing platform designed for medium to large businesses. It helps you create, test, and analyze email campaigns. With Litmus, you can ensure your emails display correctly across different email providers and devices. It also provides tools to personalize emails and track their performance, ultimately improving your email marketing results.
What companies are using Litmus?
Who is Litmus best for
Litmus is an ideal email marketing solution for medium to large businesses that need to streamline their email campaigns. Users praise Litmus's email previews and spam testing but note the limited templates and high cost. With features like email personalization, a drag-and-drop builder, and analytics, Litmus helps create and analyze effective email campaigns.
-
Best for medium to large businesses seeking robust email campaign management.
-
A strong fit for industries like Marketing & Advertising, Manufacturing, and Education.
Litmus features
| Supported Litmus supports deliverability testing with pre-send checks and spam filter testing. |
| Supported Litmus supports email personalization based on recipient data, including dynamic content and advanced targeting. |
| Supported Litmus offers spam filter testing against 20+ filters, including Gmail and Outlook. |
| Supported Litmus Builder offers a drag-and-drop interface and HTML code editor for creating and editing emails. |
| Supported Litmus facilitates team communication and email sharing through centralized feedback, Slack integration, and team collaboration tools. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Litmus reviews
We've summarised 410 Litmus reviews (Litmus TrustPilot reviews and Litmus G2 reviews) and summarised the main points below.
- Email previews are a game changer, providing various renders across email clients and devices.
- Email Guardian provides security by alerting users of client or mobile updates.
- Facilitates an efficient review process, particularly for QA and spam testing.
- Helpful resources and tooltips improve user confidence and knowledge in email marketing.
- AI features, like subject line copy testing, are very beneficial.
- Limited templates available for email creation.
- The Analytics tab can be unintuitive and difficult to fully utilize.
- Previews can sometimes be inaccurate.
- Limited customization options.
- High cost, especially for integrations and additional features.
Litmus pricing
The commentary is based on 44 reviews from Litmus G2 reviews.
Litmus's pricing is a common concern, with some users finding it expensive, especially smaller businesses and freelancers. However, many users feel the robust features and email testing capabilities justify the cost, finding it a valuable investment for their email marketing needs.
Users sentiment
See the Litmus pricing page.
-
Litmus has a free trial.
Litmus Basic
For individuals seeking essential meeting recording and transcription services without any cost.
Litmus Plus
This plan is ideal for professionals who want enhanced AI capabilities for more efficient meeting management.
Litmus Enterprise
Best suited for teams needing collaborative features and workflow integrations.
Litmus alternatives
Mailchimp All-in-One Marketing PlatformBetter for e-commerce businesses. Has more momentum in terms of website traffic and employee growth. Offers a free plan and generally lower pricing.Read more
Constant ContactBetter for small businesses and nonprofits. Has more momentum but declining employee growth. Offers social media management. More affordable pricing. Consider if ease of use and email deliverability are top priorities.Read more
ActiveCampaignBetter for sales and marketing automation and CRM. Has broader industry applicability. Is growing faster than Litmus, a strong Litmus competitor and alternative.Read more
KlaviyoBetter for small businesses and ecommerce. Has SMS marketing and a free plan. Growing faster than Litmus. A popular Litmus competitor and alternative.Read more
Campaign Monitor by MarigoldBetter fit for smaller businesses. Has a freemium plan and is growing faster. More user-friendly drag-and-drop interface, but fewer email testing capabilities. A strong Litmus competitor for basic email marketing.Read more
litmus vs Email on AcidBetter fit for medium and large businesses. Caters to broader communication needs beyond email marketing. Website traffic is growing faster.Read more
Litmus FAQ
What is Litmus and what does Litmus do?
Litmus is an email marketing platform for medium to large businesses. It helps create, test, and analyze email campaigns, ensuring optimal display across various email clients and devices. Litmus provides email personalization, performance tracking, and pre-send spam testing to improve email marketing results.
How does Litmus integrate with other tools?
Litmus integrates with numerous tools, including Slack, project management platforms, and marketing automation systems. This connectivity streamlines workflows, improves team collaboration, and enhances the overall email marketing process. It also integrates with analytics platforms to provide deeper insights into campaign performance.
What the main competitors of Litmus?
Top Litmus alternatives include Twilio SendGrid, HubSpot Marketing Hub, and Salesforce Marketing Cloud. These competitors offer similar email marketing and campaign management features, often with varied pricing and specialized functionalities. Consider exploring these options if Litmus doesn't fully meet your needs.
Is Litmus legit?
Yes, Litmus is a legitimate email marketing platform. It's known for its email previews and testing capabilities, ensuring your emails render correctly across various platforms. While the pricing might be considered high by some users, many appreciate its helpful resources and AI-powered features for optimizing email campaigns.
How much does Litmus cost?
Litmus's pricing includes the Basic plan at $79/month, the Plus plan at $159/month, and the Enterprise plan with custom pricing. The Litmus Personalize Pro add-on also has custom pricing. A free trial is available.
Is Litmus customer service good?
Litmus receives positive feedback for its excellent customer support. Users highlight the responsiveness and helpfulness of the support team, contributing to a positive customer experience. Several reviewers specifically praise the "best support," quick turnaround times, and proactive assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.