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Emotive

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Company health

Employee growth
4% increase in the last year
Web traffic
3% increase in the last quarter
Financing
November 2021 - $103M

Ratings

G2
4.5/5
(199)
Capterra
4.2/5
(61)
TrustPilot
4.0/5
(60)
Glassdoor
3.6/5
(66)

Emotive description

Emotive is a text message marketing platform for e-commerce businesses wanting to build customer relationships at scale. It allows you to send marketing messages and have two-way conversations with customers through SMS. Features include automated campaigns, customer segmentation, and integrations with popular e-commerce platforms. Emotive boasts a high return on investment for its users and offers a dedicated customer support team.


Who is Emotive best for

Emotive is a text message marketing platform for e-commerce businesses. Users love the intuitive platform and high ROI for SMS campaigns, especially for abandoned cart recovery. However, some users have reported inaccurate analytics and aggressive sales tactics. Emotive is best for small to mid-sized businesses in the retail and consumer goods industries looking to boost customer engagement and sales through SMS marketing.

  • Best for small to mid-sized businesses.

  • Ideal for retail and consumer goods industries.


Emotive features

Type in the name of the feature or in your own words tell us what you need
Supported

Emotive supports two-way SMS conversations for personalized customer interactions.

Supported

Emotive supports contact segmentation based on various criteria like demographics, purchase history, and interests.

Supported

Emotive allows creating and sending personalized SMS marketing campaigns.

Supported

Emotive supports automated SMS messages within marketing workflows.

Supported

Emotive allows personalized SMS messages based on preferences, purchase history, and behavior.

Supported

Emotive supports automated SMS messages for abandoned carts, shipping notifications, and promotional offers.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.2

Customer Service

Strongly positive
+0.9

Ease of Use

Strongly positive
+1

Reliability and Performance

Strongly positive
+0.78

Ease of Implementation

Strongly positive
+1

Emotive reviews

We've summarised 320 Emotive reviews (Emotive Software Advice reviews, Emotive TrustPilot reviews, Emotive Capterra reviews and Emotive G2 reviews) and summarised the main points below.

Pros of Emotive
  • Excellent and responsive customer support, particularly helpful during onboarding
  • Intuitive and user-friendly platform for creating and managing SMS campaigns
  • Effective SMS marketing tools like automated campaigns, broadcasts, and two-way conversations
  • High ROI for SMS campaigns, particularly for abandoned cart recovery and promotions
  • Valuable resources like monthly content guides and copywriting assistance
Cons of Emotive
  • Inaccurate analytics data and attribution
  • Aggressive sales tactics and misleading promotions
  • Difficult to cancel subscriptions and contracts, often with unexpected fees
  • Limited segmentation features and difficulty managing subscribers
  • Occasional bugs and technical issues, especially with integrations and scheduled messages

Emotive pricing

The commentary is based on 66 reviews from Emotive Capterra reviews, Emotive G2 reviews, Emotive Software Advice reviews and Emotive TrustPilot reviews.

Emotive offers a 14-day free trial and a 5X ROI guarantee. They also offer contract buyouts for competitors and will meet or beat any price.

Users sentiment

Neutral
-0.27

See the Emotive pricing page.

  • Emotive has a free trial.

Starter

$100 per month

Lite Dedicated Onboarding, Dedicated Customer Success Manager, Access to Support and Help Center.

Pro

$200 per month

Everything in Starter, Dedicated Copywriter, Dedicated Slack Channel.

Advanced

$300 per month

Everything in Pro, Free Emotive Pixel for SMS (not email).

Enterprise

Custom

Everything in Whiteglove, Dedicated Slack Channel, Free Attribution Tool, Custom Design Resources.


Emotive alternatives

  • Logo of HubSpot Marketing Hub
    HubSpot Marketing Hub
    Better for larger companies and a wider range of industries. Has grown faster in terms of website traffic and employee base. Offers broader marketing functionalities beyond SMS, including email marketing, SEO, and social media management. However, note the limitations of the free version and potential cost increases.
    Read more
  • Logo of ActiveCampaign
    ActiveCampaign
    Better fit for larger organizations and a wider range of industries. Offers broader marketing automation beyond SMS, including email and CRM features. Has significantly more reviews and is growing faster. More established, with more integrations available.
    Read more
  • Logo of Mobiniti
    Mobiniti
    Has grown faster than Emotive and offers coupons, contests, and loyalty programs.
    Read more
  • Logo of Mailchimp All-in-One Marketing Platform
    Mailchimp All-in-One Marketing Platform
    Better for larger organizations and diverse industries. Wider marketing channel support beyond SMS. Has greater brand recognition and website traffic growth.
    Read more
  • Logo of Sendlane
    Sendlane
    Better for email marketing and boasts more positive user reviews regarding customer support. Has significantly more website traffic momentum. A strong Emotive competitor and alternative.
    Read more
  • Logo of Omnisend
    Omnisend
    Better fit for scaling businesses. Has broader industry coverage. Growing faster in terms of website traffic and employee growth. More positive pricing sentiment. A strong Emotive alternative for email and SMS marketing.
    Read more

Emotive FAQ

  • What is Emotive and what does Emotive do?

    Emotive is a text message marketing platform for e-commerce businesses. It enables personalized two-way SMS conversations, automated campaigns, and customer segmentation. Emotive integrates with popular e-commerce platforms and focuses on boosting customer engagement and sales through targeted SMS marketing.

  • How does Emotive integrate with other tools?

    Emotive integrates with popular e-commerce platforms like Shopify, BigCommerce, and Magento. This enables automated SMS messages for events such as abandoned carts, order confirmations, and shipping updates. It also integrates with other tools to enhance marketing automation.

  • What the main competitors of Emotive?

    Emotive's top competitors include Omnisend, Sendlane, Mobiniti, ActiveCampaign, HubSpot Marketing Hub, and Mailchimp. These alternatives offer similar SMS marketing and automation features for e-commerce businesses seeking enhanced customer engagement and sales growth.

  • Is Emotive legit?

    Yes, Emotive is a legitimate text message marketing platform. User reviews praise its ease of use and effective SMS marketing tools, resulting in a high ROI for many. However, some users have reported issues with analytics accuracy and aggressive sales tactics. Consider these factors when evaluating if Emotive is safe and right for your business.

  • How much does Emotive cost?

    I couldn't find pricing information for Emotive. Contact Emotive directly to discuss pricing and determine if it's worth the investment for your needs. Exploring alternative products may be helpful if budget is a primary concern.

  • Is Emotive customer service good?

    Emotive's customer service receives overwhelmingly positive feedback. Users praise the readily available, responsive, and helpful support team, particularly during onboarding. Support goes beyond technical issues, with representatives offering proactive strategies and assisting with content creation. Some negative reviews mention aggressive sales tactics.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.