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Emarsys description
Emarsys, an SAP company, is a marketing platform designed for medium to large businesses. It helps you personalize marketing messages across multiple channels such as email, text, app notifications, and your website. Emarsys aims to improve customer engagement and loyalty through automated, data-driven campaigns. It is heavily focused on data analytics and uses AI to improve marketing outcomes.
Who is Emarsys best for
Emarsys is a robust marketing platform ideal for medium to large businesses in the e-commerce, retail, and consumer goods industries. It offers omnichannel messaging, AI-powered personalization, and automation. Users praise its ease of use and segmentation features but note the cost and limitations with complex processes as potential drawbacks.
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Best fit for medium to large businesses.
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Ideal for e-commerce, retail, and consumer goods companies.
Emarsys features
| Supported Emarsys supports omnichannel messaging across email, SMS, push, in-app, and other channels. |
| Supported Emarsys automates email marketing and campaign management. Social media automation is not explicitly confirmed. |
| Supported Emarsys provides customizable reports, dashboards, and data export for analysis. |
| Supported Emarsys uses AI to analyze customer behavior and delivers personalized messages in real time. |
| Supported Emarsys uses AI for campaign optimization, including predictive analytics and personalization. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Emarsys reviews
We've summarised 445 Emarsys reviews (Emarsys Capterra reviews and Emarsys G2 reviews) and summarised the main points below.
- Easy to use interface and implementation
- Strong segmentation capabilities
- The "tactics" function is useful.
- Helpful pre-built automation programs
- The cost can be a downside, especially for smaller organizations.
- They mention that it is inconvenient to build intricate processes inside of Emarsys.
- The platform also lacks the ability to precisely pinpoint a customer's position within their journey at any given time.
- Emarsys only supports a single brand.
Emarsys pricing
The commentary is based on 25 reviews from Emarsys Capterra reviews and Emarsys G2 reviews.
Emarsys' pricing is generally considered high, especially for smaller businesses. Some users mention needing to purchase add-on features, increasing the overall cost. However, others find its pricing acceptable considering its robust email marketing automation, personalization, and omnichannel capabilities.
Users sentiment
Emarsys alternatives
emarsys vs MailEngineBetter for smaller businesses focused on email deliverability and self-hosting. A good Emarsys alternative for those prioritizing WordPress integration and in-house data control.Read more
emarsys vs VWO PersonalizationMore focused on website personalization. Has more momentum currently.Read more
emarsys vs Mailchimp Transactional Email (formerly Mandrill)Better for developers sending transactional emails. More suitable for small to medium businesses. Has a free plan.Read more
emarsys vs Netcore Customer Engagement and Experience PlatformMore focused on mid-size to large businesses, particularly in e-commerce and retail. Offers two-way messaging via SMS and post-purchase follow-up automation. Customer support is helpful, but responses can be slow, and some features have limited customization.Read more
InsiderBetter fit for larger enterprises needing sophisticated marketing automation and a unified customer data platform. Has higher ratings and is growing faster. Stronger in manufacturing, automotive, and media. More advanced journey builder and better customer support, but some features are less user-friendly. English only. An Emarsys competitor and alternative.Read more
Brevo Transactional EmailBetter for smaller businesses needing transactional emails. Easier setup and more affordable pricing plans are available, including a free option. Simpler user interface, though email editor may be less flexible.Read more
Emarsys FAQ
What is Emarsys and what does Emarsys do?
Emarsys, an SAP company, is a marketing platform specializing in personalized omnichannel messaging. It leverages AI-driven automation and analytics to optimize campaigns, boost customer engagement, and improve loyalty for medium to large businesses, particularly in e-commerce and retail.
How does Emarsys integrate with other tools?
Emarsys integrates with various tools through its open API and pre-built connectors. This allows for connections with CRM, ecommerce platforms, and other marketing technologies, enabling data sharing and streamlined workflows. This enhances marketing automation and personalization capabilities.
What the main competitors of Emarsys?
Top alternatives to Emarsys include Insider, Netcore Cloud, Contlo, and eSputnik. These platforms offer similar features such as omnichannel messaging, AI-driven personalization, and robust analytics for enhanced marketing campaigns. They cater to various business sizes and industries seeking improved customer engagement.
Is Emarsys legit?
Emarsys is a legitimate marketing platform owned by SAP. It's known for its robust features, including AI-powered personalization and omnichannel campaign management. However, some users find it expensive and complex for intricate marketing automation.
How much does Emarsys cost?
Emarsys does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific business needs and to determine if Emarsys is worth the investment for your email marketing and customer engagement goals.
Is Emarsys customer service good?
Emarsys customer service receives mixed reviews. While some users praise the helpful and responsive support staff, particularly during implementation, others have experienced slow response times and difficulties getting timely support for complex issues. A dedicated customer success manager is available, but their responsiveness can vary.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.