VWO Personalization vs Emarsys

by Gralio Feb 24, 2025

VWO Personalization and Emarsys offer distinct approaches to personalized marketing. VWO excels at website-specific tailoring and experimentation, while Emarsys provides a more comprehensive, multi-channel marketing automation solution. VWO is generally better for smaller businesses focused primarily on website optimization, whereas Emarsys caters to larger organizations needing broader marketing automation and more advanced analytics.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 447 reviews and 60 websites, saving 2 hours, 59 minutes of reading.

VWO Personalization

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Emarsys

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About

VWO Personalization helps you tailor your website for different types of visitors. Using data like location, browsing history, and even past purchases, you can create personalized banners, pop-ups, and content. This means showing special offers to new visitors, or promoting relevant products to returning customers. The goal? Increase conversions and sales by giving everyone a more relevant experience.

Emarsys, an SAP company, is a marketing platform designed for medium to large businesses. It helps you personalize marketing messages across multiple channels such as email, text, app notifications, and your website. Emarsys aims to improve customer engagement and loyalty through automated, data-driven campaigns. It is heavily focused on data analytics and uses AI to improve marketing outcomes.

Summary

Main difference

VWO Personalization is a website personalization tool best suited for targeted website modifications and A/B testing. Emarsys is a broader marketing automation platform ideal for orchestrating personalized campaigns across multiple channels like email, SMS, and mobile.

Relative strengths of VWO Personalization (compared to Emarsys)

Stronger website personalization and A/B testing capabilities.
More affordable starting price point for smaller businesses.
Simpler user interface, potentially easier to learn and use.

Relative weaknesses of VWO Personalization (compared to Emarsys)

Limited cross-channel marketing capabilities compared to Emarsys.
Less robust analytics and reporting features.
Not as suitable for large enterprises with complex marketing needs.

Who should use VWO Personalization VS. Emarsys

VWO Personalization tailors website experiences for different visitor types. Using data like location and browsing history, create personalized banners, pop-ups, and content to boost conversions and sales. VWO offers a range of plans, including a free Starter option.

Emarsys is a robust marketing platform ideal for medium to large businesses in the e-commerce, retail, and consumer goods industries. Users praise its intuitive interface, strong segmentation, and helpful automation programs. However, some find the cost prohibitive and building complex processes challenging. Emarsys excels at personalized, multi-channel campaigns, leveraging AI to boost customer engagement and loyalty.

Best fit for medium-sized businesses.
Suitable for various industries focusing on personalized user experiences.

Best for medium to large businesses.
Ideal for e-commerce, retail, and consumer goods.

VWO Personalization and Emarsys features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Data-Driven Personalization

Supported

VWO Personalization uses visitor data like device, browser, and visit history for personalized experiences.

Supported

Emarsys uses website visitor data, including device and browser information, for personalized experiences.
Targeted Visitor Segments

Supported

VWO Personalization allows targeting specific segments based on demographics, behavior, and interests.

Supported

Emarsys allows targeting visitor segments based on demographics, behavior, and interests.
Performance analytics

Not supported

VWO Personalization focuses on website personalization, not email campaigns.

Supported

Emarsys offers robust email campaign performance analytics, including AI-powered insights.
Drip Campaigns

Not supported

VWO Personalization does not directly support drip email campaigns. Consider integrating with an email platform.

Unknown

Drip campaigns are not explicitly mentioned in the documentation.
Campaign tracking

Supported

VWO Personalization tracks campaign performance with metrics and activity timelines.

Supported

Emarsys supports campaign tracking with features like external analytics integration and AI-powered analytics.
Segmentation Integration

Partially supported

VWO Personalization integrates with Segment, enabling the use of predefined segments for targeting, which can be extended to email marketing tools.

Supported

Emarsys supports creating segments and integrating them with email marketing.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

VWO Personalization and Emarsys Pricing

VWO Personalize offers a range of plans, including a free Starter plan, Growth, Pro, and Enterprise. The pricing model is based on Monthly Tracked Users (MTU). Add-ons are available to enhance the features of Growth, Pro, and Enterprise plans.

Plans

See full Pricing page

No data

We couldn't find a pricing page for Emarsys.

VWO Personalization and Emarsys review insights

Users love

No data

Easy to use interface and implementation
Strong segmentation capabilities
The "tactics" function is useful.
Helpful pre-built automation programs

Users dislike

No data

The cost can be a downside, especially for smaller organizations.
They mention that it is inconvenient to build intricate processes inside of Emarsys.
The platform also lacks the ability to precisely pinpoint a customer's position within their journey at any given time.
Emarsys only supports a single brand.

VWO Personalization and Emarsys Ratings

G2

4.3/5

(4)
Glassdoor

4.0/5

(210)

G2

4.3/5

(438)
Capterra

4.3/5

(12)
Glassdoor

4.1/5

(321)

Company health

Employee growth

20% increase in the last year

5% increase in the last year

Web traffic

14% decrease in the last quarter

27% decrease in the last quarter

Financing

No data

July 2016 - $55M

How does VWO Personalization's website personalization compare to Emarsys' multi-channel approach?

VWO Personalization focuses specifically on website personalization, using data to tailor website elements like banners and content for individual visitors. Emarsys, while offering website personalization as a feature, takes a broader multi-channel approach. It allows for personalized messaging across various channels like email, SMS, and app notifications, in addition to website content. So, while both offer website personalization, VWO specializes in it, whereas Emarsys integrates it into a wider marketing automation suite.

Which platform, Emarsys or VWO, better integrates with existing marketing automation tools?

Emarsys is generally better for integrating with existing marketing automation tools. It's designed as a comprehensive marketing platform with a focus on connecting various channels and automating campaigns. While VWO Personalization excels at website personalization, its focus is narrower and may not offer the same breadth of integrations with other marketing automation platforms as Emarsys.

What are the advantages of VWO Personalization?

VWO Personalization focuses specifically on website personalization, allowing businesses to tailor website content, banners, and pop-ups based on visitor data like location, browsing history, and past purchases. This targeted approach aims to create a more relevant user experience, potentially leading to increased conversions and sales. It offers a free Starter plan, making it accessible for businesses to experiment with personalization.

What are the disadvantages of VWO Personalization?

VWO Personalization lacks transparency in its pricing model beyond the listed plans, making it difficult to estimate costs for larger businesses. It also has limitations regarding its suitability for different company sizes, seemingly less ideal for both small and enterprise-level organizations. Finally, there's no available data regarding its performance in specific industries, making it harder to assess its relevance for specialized needs.

Alternatives to VWO Personalization and Emarsys

Netcore Customer Engagement and Experience Platform

Netcore Cloud is an AI-powered marketing platform designed to improve how businesses connect with their customers. It allows you to gather and understand customer data, personalize messages, and reach customers across multiple channels like email, SMS, and push notifications. The platform's focus is on helping mid-size to large businesses, particularly in industries like e-commerce and retail, create more effective marketing campaigns that lead to increased customer engagement and, ultimately, higher sales. Netcore promises to deliver relevant content to the right customer at the right time through automation and data analysis.

Insider

Insider is a software platform designed for large companies that need sophisticated marketing tools. It helps you gather all your customer data in one place and then uses artificial intelligence to personalize the experience for each customer. This means that whether a customer is on your website, using your mobile app, reading your emails, or interacting through other channels like SMS, you can target them with consistent and relevant messages. Insider is highly regarded in the industry and used by many well-known brands.

Personizely

Personizely is a tool designed to help online stores increase sales and gather customer information. It lets you create pop-ups, banners, and forms that can be tailored to each visitor based on their browsing history, location, and other factors. This means you can show special offers to specific customers or encourage sign-ups for your email list. Personizely also offers A/B testing, so you can try out different versions of your pop-ups and see which ones perform best. It's known for its easy-to-use interface and integrates with popular e-commerce platforms.

MailEngine

MailEngine is a self-hosted email marketing software that focuses on improving email deliverability, especially for small and medium businesses. It allows you to send marketing emails using your Gmail or GSuite account for a more personal touch. It offers features like content spinning, unique URL generation for each email, and spam word detection to help your emails reach the inbox. MailEngine is hosted on your own WordPress site, giving you control over your data and ensuring your service won't be interrupted by issues affecting other users on a shared platform.

Brevo Transactional Email

Brevo Transactional Email helps businesses send important emails like order confirmations and password resets. It offers easy email design tools, integrates with existing business systems, and automates sending based on customer actions. You can track if emails are opened or clicked and the service is secure for your customer's data. Brevo Transactional Email is suitable for both small and large businesses.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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