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Insider description
Insider is a software platform designed for large companies that need sophisticated marketing tools. It helps you gather all your customer data in one place and then uses artificial intelligence to personalize the experience for each customer. This means that whether a customer is on your website, using your mobile app, reading your emails, or interacting through other channels like SMS, you can target them with consistent and relevant messages. Insider is highly regarded in the industry and used by many well-known brands.
Who is Insider best for
Insider is a powerful marketing platform designed for large enterprises. It excels at personalizing customer experiences across multiple channels using AI-driven insights. Users praise Insider's journey builder and customer support, while some find certain features complex. It's ideal for businesses focused on data-driven, personalized marketing.
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Best for large enterprises seeking robust personalization and AI-driven insights.
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Ideal for retail, ecommerce, finance, and other industries focused on personalized customer experiences.
Insider features
| Supported Insider allows personalized, omnichannel customer journeys to enhance engagement and drive conversions. |
| Supported Insider personalizes product recommendations based on user preferences and past behavior. |
| Supported Insider uses AI to predict customer behavior, enabling predictive segmentation for targeted campaigns. |
| Supported Insider supports personalized messages across email, SMS, in-app, and push notifications. |
| Supported Insider centralizes first-party data from various sources for a unified view of customer interactions. |
| Supported Insider unifies customer data from various touchpoints, enabling personalized interactions and real-time engagement. |
| Supported Insider uses AI to predict customer behavior, personalize experiences, and make data-driven decisions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Insider reviews
We've summarised 975 Insider reviews (Insider TrustPilot reviews and Insider G2 reviews) and summarised the main points below.
- The Architect journey builder is very helpful with a lot of templates.
- The customer support team is great and responds quickly.
- The platform is easy to use and understand.
- Insider’s ability to create custom templates and custom tracking parameters to meet our needs.
- Occasional bugs and some features are less user friendly.
- Some features, like creating custom segments, can be confusing.
- Some technical issues can take a while to be resolved.
- The platform is only available in English.
Insider pricing
The commentary is based on 119 reviews from Insider G2 reviews and Insider TrustPilot reviews.
Insider's pricing is generally perceived as high, especially for smaller businesses or those with limited budgets. However, many reviewers find the platform's comprehensive features and resulting ROI justify the cost, highlighting substantial improvements in conversions, engagement, and revenue. Some suggest a more balanced pricing model based on traffic and revenue.
Users sentiment
Insider alternatives
BloomreachMore focused on online customer experience personalization, especially for ecommerce and retail. Has less momentum than Insider.Read more
BlueshiftBetter for Education, Finance, and Software/IT industries. Geared towards slightly smaller businesses. Has strong reviews, but is growing slower.Read more
Brevo Transactional EmailBetter for transactional emails like order confirmations. Easier setup and has a free plan. More cost-effective pricing. Praised for user-friendly interface and helpful customer support.Read more
OverloopBetter for outbound sales automation and lead generation. More suitable for small to medium businesses. Focuses on LinkedIn outreach and email automation.Read more
HubSpot Marketing HubBetter for businesses of all sizes seeking inbound marketing and lead generation tools. Has broader industry applicability and a larger user base but lower average user ratings. It is growing faster than Insider. Integrates with its own CRM.Read more
LemniskLemnisk has greater momentum than Insider. It offers more focused data integration capabilities, including hybrid data storage. Lemnisk is a strong Insider competitor and alternative.Read more
Insider FAQ
What is Insider and what does Insider do?
Insider is a marketing platform using AI to personalize customer experiences across multiple channels. It centralizes customer data, predicts behavior, and automates targeted messaging. Insider is ideal for large enterprises seeking sophisticated, data-driven marketing solutions.
How does Insider integrate with other tools?
Insider integrates with various CRM, CDP, DMP, and other marketing automation platforms. It offers flexible APIs and pre-built connectors for seamless data flow and enhanced functionalities, enabling streamlined campaign management across different channels.
What the main competitors of Insider?
Top alternatives to Insider include Bloomreach, Blueshift, HubSpot Marketing Hub, ActiveCampaign, Mailchimp, and eSputnik. These platforms offer similar features such as personalized messaging, customer data platforms, and AI-powered insights. They cater to various business sizes and industries with a focus on enhancing customer experience and driving sales.
Is Insider legit?
Yes, Insider is a legitimate and safe software platform. It's highly regarded, used by many well-known brands, and offers robust features like personalized customer journeys and AI-powered insights. However, some users have reported occasional bugs and complex features.
How much does Insider cost?
Insider doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and to determine if Insider is worth the investment for your business. Product pricing and available plans may vary.
Is Insider customer service good?
Insider receives positive customer service reviews, with users highlighting the helpfulness and responsiveness of the support team. While some mention occasional bugs and slow resolution times, the overall sentiment towards Insider's customer service is favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.