Netcore Customer Engagement and Experience Platform vs Emarsys

by Gralio Mar 03, 2025

Netcore and Emarsys are both marketing automation platforms, but they cater to different needs. Netcore emphasizes broader multi-channel reach and affordability, while Emarsys focuses on in-depth analytics and AI-driven optimization. Choose Netcore for a value-driven approach to multi-channel marketing and Emarsys for sophisticated, data-rich campaigns.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 800 reviews and 40 websites, saving 4 hours, 46 minutes of reading.

Netcore Customer Engagement and Experience Platform

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Emarsys

Website LinkedIn

About

Netcore Cloud is an AI-powered marketing platform designed to improve how businesses connect with their customers. It allows you to gather and understand customer data, personalize messages, and reach customers across multiple channels like email, SMS, and push notifications. The platform's focus is on helping mid-size to large businesses, particularly in industries like e-commerce and retail, create more effective marketing campaigns that lead to increased customer engagement and, ultimately, higher sales. Netcore promises to deliver relevant content to the right customer at the right time through automation and data analysis.

Emarsys, an SAP company, is a marketing platform designed for medium to large businesses. It helps you personalize marketing messages across multiple channels such as email, text, app notifications, and your website. Emarsys aims to improve customer engagement and loyalty through automated, data-driven campaigns. It is heavily focused on data analytics and uses AI to improve marketing outcomes.

Summary

Main difference

Netcore is a better value option with transparent pricing suitable for mid-sized businesses focused on multi-channel engagement, including SMS and push notifications. Emarsys, backed by SAP, offers more advanced AI-powered features and analytics, making it a good fit for larger businesses prioritizing sophisticated data analysis and campaign optimization, particularly within specific sectors like retail, finance, and consumer goods.

Relative strengths of Netcore Customer Engagement and Experience Platform (compared to Emarsys)

Stronger multi-channel engagement (SMS, push notifications).
More transparent pricing structure.
Higher user ratings on G2 (4.5/5 vs. 4.05/5 on Glassdoor for Emarsys).

Relative weaknesses of Netcore Customer Engagement and Experience Platform (compared to Emarsys)

Less sophisticated AI and analytics compared to Emarsys.
Less industry-specific focus.
Occasional platform glitches and slower customer support response times reported.

Who should use Netcore Customer Engagement and Experience Platform VS. Emarsys

Netcore Cloud is an AI-powered marketing platform that helps businesses connect with customers more effectively. Users praise its intuitive design and excellent email deliverability. Some occasional glitches and limited customization options have been reported. Netcore offers personalized messaging, campaign automation, and multi-channel reach, ideal for mid-size to large businesses in e-commerce and retail.

Emarsys, an SAP company, is a powerful marketing platform specializing in personalized, cross-channel campaigns. Users praise its intuitive interface and robust segmentation, especially the "tactics" feature and pre-built automation programs. However, some find the cost prohibitive and building complex processes challenging. It's best suited for medium to large businesses in e-commerce, retail, and consumer goods seeking enhanced customer engagement.

Ideal for mid-size to large businesses seeking enhanced customer engagement and increased sales.
Best fit for e-commerce and retail businesses looking to personalize marketing and boost sales.

Best for medium to large businesses (101-1000+ employees).
Ideal for E-commerce, Retail, Consumer Goods, and related sectors.

Netcore Customer Engagement and Experience Platform and Emarsys features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Performance analytics

Partially supported

Email campaign performance analytics are likely supported but not confirmed.

Supported

Emarsys offers robust email campaign performance analytics, including AI-powered insights.
Drip Campaigns

Supported

Netcore supports automated, personalized drip email campaigns for lead nurturing and user onboarding.

Supported

Emarsys supports automated email sequences similar to drip campaigns through its Automation Center.
Campaign tracking

Supported

Netcore supports campaign tracking with robust analytics and reporting tools across multiple channels.

Supported

Emarsys supports campaign tracking with features like external analytics integration and AI-powered analytics.
Two-way messaging

Supported

Netcore supports two-way messaging via SMS, enabling real-time conversations.

Partially supported

Emarsys supports sending SMS messages, but two-way messaging requires additional setup.

Qualities

Value and Pricing Transparency

+0.1

Neutral sentiment

No data
Customer Service

+0.69

Rather positive sentiment

No data
Ease of Use

+0.85

Strongly positive sentiment

No data
Reliability and Performance

+0.19

Neutral sentiment

No data
Ease of Implementation

-0.07

Neutral sentiment

No data
Scalability

+0.67

Rather positive sentiment

No data

Netcore Customer Engagement and Experience Platform and Emarsys Pricing

Netcore offers three main pricing plans: Startup, Growth, and Enterprise. The Startup plan includes campaign automation, analytics, and basic features. The Growth plan adds personalization, enhanced delivery, and user path analysis. The Enterprise plan offers predictive analytics, AI optimization, and advanced features. Detailed pricing is available upon request.

Plans

User sentiment

Neutral

+0.1

See full Pricing page

No data

We couldn't find a pricing page for Emarsys.

Netcore Customer Engagement and Experience Platform and Emarsys review insights

355 reviews analysed from

Users love

Highly praised for its user-friendly interface and intuitive design.
Excellent email deliverability rates, ensuring messages reach inboxes.
Effective automation capabilities for personalized campaigns and journeys.
Strong customer support team known for helpfulness and problem-solving.

Easy to use interface and implementation
Strong segmentation capabilities
The "tactics" function is useful.
Helpful pre-built automation programs

Users dislike

Occasional glitches in the platform can cause delays or require support intervention.
Some users find the reporting could be more detailed and customizable.
Limited customization options for some features like WhatsApp campaign creation.
Users report occasional slow response times from customer support.

The cost can be a downside, especially for smaller organizations.
They mention that it is inconvenient to build intricate processes inside of Emarsys.
The platform also lacks the ability to precisely pinpoint a customer's position within their journey at any given time.
Emarsys only supports a single brand.

Netcore Customer Engagement and Experience Platform and Emarsys Ratings

G2

4.5/5

(365)

G2

4.3/5

(438)
Capterra

4.3/5

(12)
Glassdoor

4.1/5

(321)

Company health

Employee growth

No data

5% increase in the last year

Web traffic

No data

27% decrease in the last quarter

Financing

No data

July 2016 - $55M

How do Netcore's detailed personalization features compare to Emarsys' AI-driven approach?

Netcore emphasizes detailed personalization through features like campaign automation, personalized drip campaigns, and two-way messaging, allowing for targeted content delivery based on customer data and behavior. Emarsys, while also offering personalization, focuses more on its AI-driven approach, using algorithms to optimize campaigns and predict customer behavior, potentially requiring less manual configuration for personalized experiences. Essentially, Netcore offers more granular control over personalization, while Emarsys leans on AI to automate the process.

Which platform better integrates with existing CRM systems for seamless data flow?

Emarsys, being an SAP company, likely has better integration capabilities with existing CRM systems, especially those within the SAP ecosystem. While Netcore also integrates with CRM systems, Emarsys's close ties with SAP potentially offer a more seamless data flow for organizations already utilizing SAP products.

What are the advantages of Netcore Customer Engagement and Experience Platform?

Netcore offers strong automation capabilities for personalized campaigns and journeys, excels in email deliverability ensuring messages reach inboxes, and has a user-friendly interface. It also provides effective two-way SMS messaging for real-time conversations and focuses on multi-channel marketing automation, beneficial for boosting customer engagement and sales.

What are the disadvantages of Netcore Customer Engagement and Experience Platform?

Netcore has some drawbacks based on user reviews. Occasional glitches and slow customer support responses can disrupt workflows. Reporting features lack customization options, limiting in-depth analysis. Finally, some features, like WhatsApp campaigns, offer limited customization, potentially restricting marketing strategies.

Alternatives to Netcore Customer Engagement and Experience Platform and Emarsys

CleverTap

CleverTap is a customer engagement platform designed to help businesses improve customer retention and lifetime value. It offers a suite of tools for analyzing customer data, personalizing marketing messages, and automating campaigns across multiple channels like email, push notifications, and in-app messages. CleverTap stands out with its focus on mobile-first experiences and AI-powered insights to optimize campaign performance in real-time. Trusted by major brands across various industries, it's a robust platform for businesses looking to enhance their mobile marketing efforts and build stronger customer relationships.

VWO Personalization

VWO Personalization helps you tailor your website for different types of visitors. Using data like location, browsing history, and even past purchases, you can create personalized banners, pop-ups, and content. This means showing special offers to new visitors, or promoting relevant products to returning customers. The goal? Increase conversions and sales by giving everyone a more relevant experience.

Netcore Email API

Netcore Email API is a cloud-based email service designed for businesses of all sizes. It helps you send all kinds of business emails, from newsletters and updates to important notifications. Netcore prioritizes reliable delivery to your recipient's inbox, offers clear and transparent pricing, and provides helpful analytics to track your emails' performance.

Totango

Totango is a customer success platform designed for large and growing businesses. It helps you track and improve customer health scores, predict churn, and increase revenue from existing customers. Features include customizable engagement programs, AI-powered insights, and integrations with popular business tools. Totango is known for its ease of use and fast setup, making it suitable for businesses seeking a quick return on their investment.

Insider

Insider is a software platform designed for large companies that need sophisticated marketing tools. It helps you gather all your customer data in one place and then uses artificial intelligence to personalize the experience for each customer. This means that whether a customer is on your website, using your mobile app, reading your emails, or interacting through other channels like SMS, you can target them with consistent and relevant messages. Insider is highly regarded in the industry and used by many well-known brands.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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