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Elead description
Elead, by CDK Global, is a customer relationship management (CRM) tool designed specifically for car dealerships. It helps dealerships manage their sales process from attracting leads to converting them into long-term customers. Elead offers a range of features including lead management, sales automation, and customer service tools, all within one platform. It is a popular choice for dealerships of all sizes in the USA seeking a dedicated automotive CRM.
Who is Elead best for
Elead by CDK Global is a CRM tailored for car dealerships in the USA. Dealerships love its robust features, easy navigation, and sales reporting capabilities. However, some users find document preparation and certain CRM functions overly complex. Elead is best for small to medium-sized dealerships seeking a dedicated automotive CRM.
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Best fit for small to medium-sized car dealerships.
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Specifically designed for car dealerships in the USA.
Elead features
| Supported Elead CRM captures leads from websites, social media, and third-party platforms. |
| Supported Elead CRM integrates with dealership management systems (DMS). |
| Supported Vehicle stock tracking is supported, including by model and year. |
| Supported Elead CRM supports sales performance analysis with its reporting and analytics features. |
| Supported Elead CRM supports lead nurturing through automated workflows and targeted campaigns. |
Elead reviews
We've summarised 75 Elead reviews (Elead G2 reviews) and summarised the main points below.
- Robust and easy to navigate for dealership employees and agency partners.
- Simple and easy to use for sales processing.
- Quick customer lookup and deal management within the CRM.
- Excellent analytics and reporting capabilities, especially for sales and BDC teams.
- Difficult to prepare documents for customers, with frequent errors and unhelpful support.
- CRM functions are needlessly complex, especially for less tech-savvy users.
- System struggles with matching duplicate entries, creating confusion.
- Updates often break custom functions, requiring constant support.
- Email template editing is complex due to Elead's injected code.
Elead alternatives
VinSolutions Connect CRMHas AI-powered sales insights and better ratings. It is growing slower than Elead, an Elead competitor.Read more
Dabadu XRMHas more momentum currently. A better Elead alternative for larger dealerships. Consolidates more dealership functions into one platform.Read more
Dealertrack DMSBetter rated by users. A more positive pricing sentiment. Offers streamlined workflows, open integrations, and data-driven insights. Known for its user-friendly interface.Read more
ZopDealerBetter rated by users. Offers website creation and hosting. Provides all-in-one platform functionality.Read more
Selly AutomotiveBetter for smaller independent used car dealerships, especially those offering in-house financing. More affordable pricing, but with more limited features and integrations. Users report it as easier to use, with better customer support, but slower performance.Read more
Carsforsale.comBetter for online car listings. Has less momentum. More affordable pricing.Read more
Elead FAQ
What is Elead and what does Elead do?
Elead by CDK Global is a CRM tailored for car dealerships in the USA. It streamlines sales from lead generation to conversion, offering lead management, sales automation, and customer service tools in one platform. Elead helps dealerships manage leads, track inventory, analyze sales performance, and nurture customer relationships.
How does Elead integrate with other tools?
Elead CRM integrates with dealership management systems (DMS). It also captures leads from websites, social media, and third-party platforms. This streamlines operations by consolidating lead management, sales automation, and customer service tools within a single platform.
What the main competitors of Elead?
Top Elead competitors include VinSolutions Connect CRM, Dabadu XRM, and DriveCentric. These alternatives offer similar features like lead management, sales automation, and customer service tools, often with a focus on AI-driven insights and integrations for car dealerships.
Is Elead legit?
Yes, Elead by CDK Global is a legitimate CRM designed for car dealerships. It's a popular choice, offering lead management, sales automation, and customer service tools. However, some users find certain features complex and report difficulties with document preparation and software updates.
How much does Elead cost?
I could not find pricing information for Elead. Contact the vendor directly to determine product pricing and if Elead is worth it for your needs.
Is Elead customer service good?
Elead's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others express frustration with unhelpful solutions and long wait times. Some find the support knowledgeable and dedicated, while others describe them as not very knowledgeable and slow to resolve issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.