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Crystal description
Crystal is a software platform that provides personality insights about people you communicate with for work, like customers and colleagues. Using publicly available online data, Crystal predicts someone's personality and communication style and offers tailored advice on how to interact with them effectively. This can include tips for emails, meetings, and negotiations. Crystal integrates with popular CRMs and sales tools to make this information easily accessible. Its goal is to improve sales and team performance by helping you communicate in a way that resonates with each individual.
Who is Crystal best for
Crystal is a communication tool that leverages personality insights to help sales and marketing teams connect effectively. By analyzing public data, Crystal predicts communication styles and offers tailored advice for emails, meetings, and other interactions. Users praise Crystal's valuable insights and integration with platforms like LinkedIn, while some note concerns about cost and occasional prediction inaccuracies.
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Ideal for small to medium-sized businesses seeking improved communication and sales.
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No specific industry fit data available.
Crystal features
| Supported Crystal integrates with Salesforce and HubSpot natively, and other CRMs via API or CSV. |
| Supported Crystal provides data-driven insights and actionable recommendations to improve team communication and collaboration. |
| Supported Crystal provides personality insights to personalize sales communication and tailor sales approach. |
| Supported Crystal provides personalized communication tips based on DISC personality profiles. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Crystal reviews
We've summarised 336 Crystal reviews (Crystal TrustPilot reviews and Crystal G2 reviews) and summarised the main points below.
- Provides valuable insights into personality and communication styles for better interactions.
- Easy integration with LinkedIn and other platforms like Gmail and Google Meet.
- Helps tailor communication for sales, job interviews, and team interactions.
- Actionable tips and suggestions on how to engage with different personality types.
- Playbooks and email writing assistance improve communication effectiveness.
- Limited free credits make it difficult to thoroughly test the product's effectiveness.
- Pricing plans are expensive, especially for individuals and small businesses; lack of monthly subscription options.
- Occasional inaccuracies in personality predictions, particularly for those with senior/executive titles or limited online presence.
- Automatic profile usage when viewing LinkedIn profiles can waste credits.
- Chrome extension can be buggy and sometimes disappears, requiring re-login.
Crystal pricing
The commentary is based on 119 reviews from Crystal G2 reviews.
Crystal's pricing is a common concern. Users find the free version too limited, and the jump to a paid plan quite steep. While many acknowledge Crystal's value, the cost is considered prohibitive, especially for smaller businesses and individual users. More flexible and affordable pricing options are desired.
Users sentiment
See the Crystal pricing page.
Crystal alternatives
CloverleafBetter for internal team building and improving collaboration. Focuses on employee development through personalized coaching and feedback, integrating with tools like Slack. Has positive user reviews and is growing faster.Read more
ClickUpBetter for task management and team collaboration. Broader industry applicability. Growing faster than Crystal. More affordable pricing plans.Read more
Lead411Better for finding contact information and lead generation. More affordable pricing. Focuses on B2B sales and marketing, especially SaaS and technology.Read more
CalendlyBetter for scheduling simple meetings. Lacks personality insights for sales and communication. More widely reviewed and rated higher.Read more
Humantic AIBetter for enterprise companies. Has higher ratings. More focused on sales and actionable intelligence.Read more
NetSuiteBetter for managing finances, customer relationships, inventory, and online sales. Wider industry applicability. Has more momentum. More comprehensive platform with robust reporting features, preferred by users for integrated ERP, CRM, and e-commerce functionality. Steeper learning curve and higher cost, especially for add-on modules. Crystal alternative; Crystal competitor.Read more
Crystal FAQ
What is Crystal and what does Crystal do?
Crystal is a communication platform using AI to analyze public data and predict personality insights about colleagues and customers. It offers tailored communication advice for emails, meetings, and negotiations, integrating with CRMs and sales tools to improve sales and team performance.
How does Crystal integrate with other tools?
Crystal integrates with Salesforce and HubSpot natively, and other CRMs through its API or CSV import/export functionality. It also connects with communication platforms like Gmail and Google Meet for practical application of personality insights.
What the main competitors of Crystal?
Alternatives to Crystal include Humantic AI, Cloverleaf, and Keyplay. These competitors offer similar personality insights and communication guidance for sales and team improvement. ClickUp, Lead411, and NetSuite, while offering some overlapping features, are broader business management platforms.
Is Crystal legit?
Crystal is a legitimate software platform that offers personality insights to improve communication. While users appreciate its insights and integrations, some have concerns about cost and occasional inaccuracies. It's advisable to consider these factors when assessing if Crystal is safe and suitable for your needs.
How much does Crystal cost?
I cannot find pricing information for Crystal. Therefore, I cannot tell you whether Crystal is worth the cost at this time. Contact the vendor for product pricing details.
Is Crystal customer service good?
Crystal's customer service receives mixed reviews. While some users praise the prompt and helpful support, others report difficulty reaching customer service or receiving no response to their inquiries. Some users mention automatic credit deductions and difficulty getting these issues resolved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.