Logo of Bynder

Bynder

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
7% increase in the last year
Web traffic
16% decrease in the last quarter
Financing
July 2016 - $22M

Ratings

Glassdoor
4.3/5
(179)

Bynder description

Bynder is a cloud-based digital asset management (DAM) software that helps mid-sized and larger companies organize, manage, and distribute their digital content. It offers tools to streamline workflows, ensure brand consistency, and gain insights into content performance. Key features include AI-powered search, automated workflows, and integrations with other marketing tools. Bynder is used by companies like Spotify and Puma to manage a large volume of assets and streamline their creative processes.


Who is Bynder best for

Bynder is a user-friendly DAM platform praised for its intuitive interface, seamless integrations, and robust customization options. Users appreciate the efficient management of large asset volumes and enhanced brand consistency. However, some have noted challenges with complex taxonomy work and occasional minor bugs. Best for mid-sized to large companies.

  • Best for mid-sized to large companies needing streamlined digital asset management.

  • Ideal for marketing, media, e-commerce, and retail companies.


Bynder features

Type in the name of the feature or in your own words tell us what you need
Supported

Bynder supports uploading and storing various digital assets, including images, videos, and documents.

Supported

Bynder supports creating and applying branded templates for both print and digital media.

Supported

Yes, Bynder offers a direct integration with Adobe InDesign.

Supported

Bynder offers AI-powered search with features like image, text, and natural language search.

Supported

Bynder supports workflow automation, including approvals, metadata tagging, and distribution.

Supported

Bynder is a digital asset management platform, not for equipment.

Supported

Bynder integrates with various marketing technologies, including CMS and creative tools, via API and pre-built connectors.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Neutral
-0.2

Customer Service

Strongly positive
+0.92

Ease of Use

Strongly positive
+0.88

Reliability and Performance

Neutral
+0.09

Ease of Implementation

Neutral
+0.29

Scalability

Rather positive
+0.38

Bynder reviews

We've summarised 969 Bynder reviews (Bynder GetApp reviews, Bynder Software Advice reviews, Bynder Capterra reviews and Bynder G2 reviews) and summarised the main points below.

Pros of Bynder
  • User-friendly interface and easy navigation.
  • Excellent onboarding and customer support experience.
  • Seamless integration with other tools, such as Canva and Adobe.
  • Highly customizable to fit specific business needs.
  • Effective for managing large volumes of assets and ensuring brand consistency.
Cons of Bynder
  • Difficult taxonomy work can be challenging for some.
  • Limited smart filter functionalities.
  • Occasional small functionality bugs.
  • Mass uploading process can be time-consuming.

Bynder pricing

The commentary is based on 49 reviews from Bynder Capterra reviews and Bynder G2 reviews.

Bynder's pricing is generally perceived as high, especially for smaller businesses. Some users mention additional costs for certain features and integrations. However, many feel the platform's value justifies the investment, particularly for larger organizations.

Users sentiment

Neutral
-0.2

See the Bynder pricing page.


Bynder alternatives

  • Logo of Papirfly
    Papirfly
    Better for enterprise companies. More focused on brand asset management and template customization for marketing materials. Customer support is rated slightly lower.
    Read more
  • Logo of Constant Contact
    Constant Contact
    Better for email marketing and aimed at smaller businesses. More affordable pricing plans. Simpler to use, but with less robust features for digital asset management. Has less momentum.
    Read more
  • Logo of Sharedien
    Sharedien
    Better fit for enterprise companies. Has brand portals and smart filters. Growing faster in terms of web traffic but slower employee growth. Fewer reviews available.
    Read more
  • Logo of Semrush
    Semrush
    Better for search engine optimization and competitor analysis. Caters to a wider range of marketing needs beyond asset management. Has grown faster than Bynder. More suitable for enterprise companies.
    Read more
  • Logo of Canto
    Canto
    Better fit for medium-sized businesses. Has more momentum. A Bynder alternative and competitor with more user reviews.
    Read more
  • Logo of Stockpress
    Stockpress
    Better for smaller teams due to unlimited user licensing and positive pricing. Has grown faster in employee count but has less momentum overall. Lacks some advanced features like branded templates and Adobe InDesign integration. Users report difficulty migrating files and signing up new users. A strong Bynder competitor for basic file management and sharing.
    Read more

Bynder FAQ

  • What is Bynder and what does Bynder do?

    Bynder is a cloud-based digital asset management (DAM) platform that helps businesses organize, share, and analyze their digital content. Its AI-powered search, automated workflows, and integrations with other marketing tools streamline creative processes and ensure brand consistency. Bynder is ideal for mid-sized to large companies needing a central hub for digital assets.

  • How does Bynder integrate with other tools?

    Bynder integrates with other marketing tools through its API and pre-built connectors. It seamlessly connects with tools like Canva and Adobe, enabling efficient workflows and brand consistency. This integration streamlines creative processes by allowing users to access and manage assets directly within their preferred design tools.

  • What the main competitors of Bynder?

    Top alternatives to Bynder include Canto, Sharedien, and Stockpress. These platforms offer similar digital asset management (DAM) capabilities, catering to various business needs and budgets. They provide features like AI-powered search, streamlined workflows, and integrations with other marketing tools.

  • Is Bynder legit?

    Yes, Bynder is a legitimate and safe digital asset management (DAM) platform. It's used by major companies like Spotify and Puma, and offers features such as AI-powered search and workflow automation to manage digital assets. User reviews praise its ease of use and integrations.

  • How much does Bynder cost?

    Bynder does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific needs and to determine if Bynder is worth the investment for your business.

  • Is Bynder customer service good?

    Bynder receives overwhelmingly positive feedback for its customer service. Users consistently praise the helpful, responsive, and knowledgeable support team, particularly during the onboarding process. They highlight the team's patience, thoroughness, and willingness to go the extra mile to ensure a smooth setup and successful implementation.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.