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Brandfolder description
Brandfolder is a cloud-based digital asset management platform designed to help marketing and creative teams organize, share, and track their digital assets. It provides a centralized platform to store, manage and distribute assets, ensuring everyone in the company can access the latest logos, images, videos, and marketing materials. Brandfolder offers features like smart search, asset analytics, and integrations with other tools to streamline workflows and provide insights into asset usage.
Who is Brandfolder best for
Brandfolder is a user-friendly digital asset management platform ideal for marketing and creative teams needing a central hub for their digital assets. Users praise its intuitive interface, robust search, and version control, simplifying collaboration and ensuring brand consistency. However, some users have noted sluggish performance with large files and a complex pricing structure.
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Best fit for small, medium, and enterprise businesses.
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Ideal for various industries, including Marketing & Advertising, E-commerce, and Healthcare.
Brandfolder features
| Supported Brandfolder supports uploading various digital assets, including images, videos, and documents. |
| Supported Assets are easily searchable by keywords, metadata, and other criteria. |
| Supported Brandfolder integrates with various applications via its API and pre-built connectors. |
| Supported Yes, Brandfolder allows sharing collections with custom permissions and privacy settings. |
| Supported Brandfolder offers four roles with customizable permissions and access control, including setting expiration dates. |
| Supported Brandfolder supports version control, allowing users to track changes and revert to earlier versions. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Brandfolder reviews
We've summarised 1693 Brandfolder reviews (Brandfolder Software Advice reviews, Brandfolder TrustPilot reviews, Brandfolder Capterra reviews and Brandfolder G2 reviews) and summarised the main points below.
- User-friendly interface for managing and distributing digital assets.
- Powerful search and smart tagging capabilities for easy asset retrieval.
- Centralized platform ensuring brand consistency and version control.
- Collaboration tools and sharing options that simplify teamwork and external collaboration.
- Customization options, including asset analytics and brand guidelines.
- Sluggish performance when uploading or managing large files.
- Limited and inflexible customization options, especially for workflows and branding.
- Confusing pricing structure, with many features being a la carte.
- Lack of robust integration with graphic design software (e.g., Adobe CC).
- Limited or complex advanced features, especially reporting.
Brandfolder pricing
The commentary is based on 65 reviews from Brandfolder Capterra reviews, Brandfolder G2 reviews and Brandfolder Software Advice reviews.
Brandfolder's pricing is generally considered expensive, especially for smaller businesses or those with limited needs. While many users find the platform valuable, the cost and add-on fees for features like custom fields, meta uploads, and additional admin seats are frequent complaints. Some users feel the pricing structure lacks transparency and is difficult to understand.
Users sentiment
See the Brandfolder pricing page.
Brandfolder alternatives
BynderBetter customer service and easier implementation. Has more momentum based on website traffic and employee growth. A strong Brandfolder competitor for enterprise customers.Read more
SharedienBetter fit for enterprise companies. Has stronger website traffic growth momentum. Fewer integrations and features for asset management.Read more
OpenAssetBetter fit for architecture, engineering, and construction firms. Geared towards project-based file organization. Has stronger customer service. Growing faster than Brandfolder. Brandfolder alternative. Brandfolder competitor.Read more
PhotoShelter for BrandsBetter for companies with significant visual content needs, especially in healthcare, hospitality, and education. Has more momentum based on employee growth. A Brandfolder competitor and alternative, it offers seamless Adobe Creative Cloud and Slack integrations. Users appreciate the AI-powered search and centralized storage.Read more
CIERTOBetter for enterprise companies. Grows faster than Brandfolder. More positive pricing sentiment. Easier to scale. Focuses on streamlining content creation and centralized brand management.Read more
Brandfolder FAQ
What is Brandfolder and what does Brandfolder do?
Brandfolder is a cloud-based digital asset management platform that streamlines the organization, sharing, and tracking of digital assets. It provides a central hub for storing, managing, and distributing assets, ensuring brand consistency. It features smart search, asset analytics, and integrations with other tools.
How does Brandfolder integrate with other tools?
Brandfolder integrates with various applications through its API and pre-built connectors. It also offers shareable collections with custom permissions and privacy settings, facilitating seamless collaboration and asset distribution among teams.
What the main competitors of Brandfolder?
Top Brandfolder alternatives include Bynder, Canto, and Sharedien. These platforms offer similar digital asset management capabilities, including streamlined workflows, brand consistency tools, and robust search functionalities. Other competitors like OpenAsset and PhotoShelter for Brands cater to specific industries.
Is Brandfolder legit?
Yes, Brandfolder is a legitimate digital asset management platform. It's known for its user-friendly interface and robust search capabilities. However, some users have reported performance issues with large files and a complex pricing structure. So, it is safe, but consider these potential drawbacks.
How much does Brandfolder cost?
Brandfolder doesn't publicly disclose its pricing. Contact their sales team to obtain a quote tailored to your specific needs and determine if Brandfolder is worth the investment for your organization.
Is Brandfolder customer service good?
Brandfolder's customer service receives mixed reviews. While some users praise the helpful and responsive support team, others express frustration with slow response times and unhelpful "scripted" answers. A few users mention difficulty contacting their customer success manager.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.