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Canto

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Company health

Employee growth
20% increase in the last year
Web traffic
13% decrease in the last quarter

Ratings

G2
4.3/5
(845)
Capterra
4.5/5
(651)
TrustPilot
4.6/5
(80)

Canto description

Canto is a digital asset management (DAM) software that helps mid-sized to large companies organize and manage their digital content in one central location. It offers features like AI-powered search to easily find files, streamlined sharing options, and integrations with other tools. Canto aims to improve content management efficiency, collaboration, and overall brand consistency.

Who is Canto best for

Canto is a digital asset management (DAM) solution streamlining content workflows for mid-sized to large companies. Its AI-powered search, robust tagging system, and integrations with tools like Adobe and Canva simplify asset organization and retrieval. Users praise Canto's user-friendly interface and helpful sharing portals. However, some have noted slow loading times and occasional search inaccuracies.

  • Best fit for mid-sized to large companies needing a central content hub.

  • Suitable for various industries, including Marketing & Advertising, Healthcare, and E-commerce.

Canto features

Type in the name of the feature or in your own words tell us what you need
Supported

Canto supports storing and uploading various digital assets.
Supported

Canto supports search using keywords, metadata, and AI-powered visual search.
Supported

Canto supports sharing collections via portals and share links.
Supported

Canto supports version control, allowing tracking and reverting to previous asset versions.
Supported

Canto uses AI to automatically tag images based on their content.
Supported

Canto integrates with over 30 apps directly and thousands more via Zapier.
Supported

Canto allows sharing assets with external users via upload links and other access controls.
Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.31

Customer Service

Strongly positive
+0.89

Ease of Use

Strongly positive
+0.71

Reliability and Performance

Neutral
+0.27

Ease of Implementation

Neutral
+0.2

Scalability

Rather positive
+0.36

Canto reviews

We've summarised 1566 Canto reviews (Canto Software Advice reviews, Canto TrustPilot reviews, Canto Capterra reviews and Canto G2 reviews) and summarised the main points below.

Pros of Canto
  • Easy to use interface for organizing and tagging assets.
  • Robust search functionality using tags and keywords.
  • Helpful portal system for sharing specific files with different teams.
  • Excellent Adobe and Canva integrations streamline workflows.
  • AI-powered facial recognition is a valuable tool.
Cons of Canto
  • Slow loading times, especially for bulk uploads and facial tagging.
  • Upload links do not allow downloads, only viewing/uploading.
  • Search function can be inaccurate, especially within folders.
  • Portals and Style Guides lack intuitive design and customization.

Canto pricing

The commentary is based on 99 reviews from Canto Capterra reviews, Canto G2 reviews and Canto TrustPilot reviews.

Canto is generally considered a valuable digital asset management solution with a reasonable price, especially for nonprofits and small businesses. While some users find the cost high relative to simpler storage solutions, many feel the features and functionality justify the expense. Some users have noted difficulty with limited user accounts and add-on pricing.

Users sentiment

Rather negative
-0.31

See the Canto pricing page.

Canto alternatives

  • Logo of Bynder
    Bynder
    Better for enterprise companies. More user-friendly and has better customer support. Has grown faster recently. Offers in-app annotations and Dropbox integration.
    Read more
  • Logo of pixx.io
    pixx.io
    Better fit for mid-sized companies.
    Read more
  • Logo of OpenAsset
    OpenAsset
    Better fit for Architecture, Engineering, and Construction firms. Has stronger customer support. Growing website traffic faster than Canto. A Canto competitor and alternative.
    Read more
  • Logo of PhotoShelter for Brands
    PhotoShelter for Brands
    Better for companies in education, hospitality, and media. Has faster website traffic growth.
    Read more
  • Logo of Brandfolder
    Brandfolder
    More suitable for marketing and creative teams. Has grown faster in website traffic. Users highlight the user-friendly interface and robust search. However, users mention performance issues with large files and inflexible customization.
    Read more
  • Logo of Stockpress
    Stockpress
    Better ease of use and unlimited user licensing. Pricing is more positive. Has more momentum based on employee growth. Canto alternative; Canto competitor.
    Read more

Canto FAQ

  • What is Canto and what does Canto do?

    Canto is a digital asset management (DAM) software designed for businesses to organize, manage, and share their digital content from one central hub. It uses AI-powered search, offers streamlined sharing options, and integrates with various other tools to improve brand consistency and team collaboration.

  • How does Canto integrate with other tools?

    Canto integrates with over 30 apps directly, including Adobe and Canva, and thousands more via Zapier, allowing for streamlined workflows and efficient content management. This broad integration capability enhances collaboration and simplifies connecting Canto with existing tools.

  • What the main competitors of Canto?

    Canto's main competitors include Bynder, pixx.io, and Brandfolder. These DAM platforms offer similar features like AI-powered search, streamlined sharing, and integrations with other marketing tools. They cater to businesses needing efficient digital asset management and improved brand consistency.

  • Is Canto legit?

    Yes, Canto is a legitimate digital asset management (DAM) software. It's known for its user-friendly interface, robust search, and helpful sharing features. While some users mention slow loading times, Canto is generally well-regarded for organizing and managing digital content, making it a safe and reliable choice.

  • How much does Canto cost?

    Canto doesn't publicly disclose pricing information. Contact their sales team for a custom quote based on your specific needs. Consider factors like storage, users, and features to determine if Canto is worth the investment for your digital asset management needs.

  • Is Canto customer service good?

    Canto's customer service receives positive feedback. Users mention responsive support, helpful onboarding, and proactive account management. Some users note occasional delays in support ticket responses, but overall, the customer service experience is perceived favorably.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.