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Aprimo description
Aprimo is a software platform designed to help marketing and creative teams manage their content creation process more efficiently. It offers tools for digital asset management, content planning, project management, and analyzing marketing performance. Aprimo focuses on larger companies and aims to be a central hub for all marketing content, from initial planning to final distribution. Its standout feature is the use of AI to automate tasks like tagging assets and personalizing content.
Who is Aprimo best for
Aprimo is a centralized marketing platform ideal for medium to large businesses. Users praise its robust digital asset management and automation features, while some find the interface complex and reporting cumbersome. If your team needs a powerful, customizable solution and you're willing to invest time in learning the system, Aprimo may be a good fit.
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Best fit for medium and large businesses seeking a centralized marketing platform.
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Aprimo serves various industries, but it does not specialize in any particular one.
Aprimo features
| Supported Aprimo automates asset management tasks like approvals, metadata tagging, and distribution. |
| Supported Aprimo supports storing and uploading various digital assets, including images, videos, and documents. |
| Supported Aprimo offers granular access control management for resources and data. |
| Supported Aprimo analyzes content performance and offers insights to improve strategy. |
| Supported Aprimo offers a centralized platform to store, organize, and manage brand assets, ensuring brand consistency and easy access. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Aprimo reviews
We've summarised 104 Aprimo reviews (Aprimo TrustPilot reviews and Aprimo G2 reviews) and summarised the main points below.
- Highly customizable configurations.
- Strong digital asset management capabilities.
- Easy to use for basic functions.
- Seamless integration with other software.
- Helpful and responsive customer support.
- Difficult to sort items within the library or collections.
- Limited customization for specific needs.
- Reporting capabilities are not user-friendly.
- Documentation for new releases can be hard to find.
- System admin interface is complex.
Aprimo pricing
The commentary is based on 7 reviews from Aprimo G2 reviews.
Aprimo is often described as a powerful and comprehensive solution, but its pricing is considered relatively high. Some users mention it as "expensive" and potentially out of reach for smaller budgets, while others consider it a worthwhile investment. Customization and implementation costs are also factors to consider.
Users sentiment
See the Aprimo pricing page.
Aprimo alternatives
IntelligenceBankBetter for users seeking highly rated software based on G2 and Capterra reviews. More suitable for those needing excellent customer support. Has more momentum based on employee and web traffic growth. IntelligenceBank is a strong Aprimo competitor and alternative.Read more
CIERTOBetter for small businesses and medium businesses. Caters to retail, manufacturing, education, real estate & construction, hospitality & tourism, media & entertainment, software, IT & telecommunications, marketing & advertising, and automotive, aerospace & defence industries. Has more momentum currently.Read more
ArtworkFlowBetter for smaller businesses. Easier to use, with a more user-friendly interface and simpler implementation. Stronger customer support. Higher ratings on G2. Offers commenting features for direct feedback on designs. Aprimo alternative; Aprimo competitor.Read more
SimplifiedBetter for smaller businesses and individual users. More focused on content creation and social media management. Offers AI-powered tools for various marketing tasks. Suitable for Education, Media & Entertainment, Software/IT, Non-profit, Energy, Marketing/Advertising and Professional Services. Rated higher by users.Read more
BrandfolderBetter for small businesses and medium businesses. Has broader industry applicability. Has grown its employee base faster. More user reviews highlight sluggish performance when handling large files and confusing pricing. A strong Aprimo competitor and alternative.Read more
PostlyBetter for social media management. A more affordable Aprimo alternative. Easier to use. Good for Healthcare, Wellness & Pharma, Finance, Banking & Insurance, E-commerce, Education, Real Estate & Construction, Media & Entertainment, Software, IT & Telecommunications, Marketing & Advertising, and Professional Services.Read more
Aprimo FAQ
What is Aprimo and what does Aprimo do?
Aprimo is a marketing operations platform that streamlines content creation. It offers tools for digital asset management, planning, project management, and performance analysis, using AI for automation and personalization. Aprimo is best suited for larger enterprises seeking a central hub for their marketing content lifecycle.
How does Aprimo integrate with other tools?
Aprimo offers seamless integration with other software, streamlining workflows and enhancing productivity. It acts as a central hub, connecting various tools and automating tasks like asset tagging and content personalization. This allows for efficient management of the entire content lifecycle.
What the main competitors of Aprimo?
Alternatives to Aprimo include IntelligenceBank, CIERTO, ArtworkFlow, Papirfly, Brandfolder, and ClickUp. These competitors offer similar features such as digital asset management, workflow automation, and brand consistency tools. They target marketing and creative teams seeking streamlined content creation and management.
Is Aprimo legit?
Aprimo is a legitimate software platform used by many companies for marketing and content creation. It's known for its AI-powered automation and digital asset management capabilities, though some users find its interface complex and reporting features cumbersome. Is Aprimo safe? Yes, it appears to be a safe and reliable option.
How much does Aprimo cost?
Aprimo doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific product and feature needs. Consider factors like user seats and desired modules when evaluating if Aprimo is worth the investment for your business.
Is Aprimo customer service good?
Aprimo's customer service receives positive feedback, with users highlighting the helpfulness and responsiveness of the support team, particularly during onboarding and implementation. While some mention occasional slow response times, the overall sentiment towards Aprimo's customer service is favorable.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.